Jarkko Moilanen -Business With APIs - Mindtrek 2016

1. Business with APIs
by APIDuo OÜ

2. Economy with APIs
By 2020 37 billion smart ‘things’ will be
capable to connect with an API
APIs have the potential to provide around
26% more Customer Lifetime Value (CLV
or CLTV) compared to the average
customer acquisition sources
Telecom API revenue is forecast to reach
$183.6 billion globally by 2021
Company without an API for
interconnectivity is living in pre-internet
era

3. API strategy API features

4. &
21.6.2015
Term APIOps coined
by Jarkko Moilanen
apisuomi.fi
2015 2015
8.8.2015
APIOps community
kickoff, meetups in
Tampere once a month, 6 meetups so far
18.-19.4.2016
Presentation at APIDays Nordic 2016
2016
17.10.2016
Presentation at MindTrek
2016

5. API Model Canvas
API as a product
Resembles Lean Canvas
Developers in focus – DX
Communication method
shared understanding

6. Developers
are the
Rockstars of
the API
Economy

7. API Model Canvas - context
Business value API in use
API DXAPI design
API Model
Canvas
Engage enthusiast API Consumers
Engage
marketing
Engage API
Consumers
1
2 3
4

8. 4 elements of
great API DX
VALUE DOCUMENTATION
ON-BOARDING TOOLS
Make is obvious for developer
What is the problem it solves?
Reliability
SDKs & PDKs
Management & Statistics
Is it fun and engaging?
Self-service
Community & help desk
Sandbox = instant no code test
War stories from developers
Copy-paste code examples
Roadmap

9. Is it DevOps?
APIOps is
DevOps for API
economy

10. DevOps in API economy
Business value API in use
API DXAPI design
API Model
Canvas

11. If APIs not Managed
this is what API
owners will end up
with

12. Presentations: speakerdeck.com/kyyberi
Jarkko Moilanen, @kyyberi
Founder of API:Suomi, apisuomi.fi
Igniter of API manifesto, apimanifesti.fi/en
Thank you