2. Schedule
Session
Number
What I Will Be Working On Resources Needed
1
MONDAY
Begin by producing this schedule to manage my work and outline
the resources needed for each task.
• Microsoft Powerpoint
2
MONDAY
Start production by designing the logo by producing a moodboard.
The moodboard will consist of fonts, colour schemes, ideas and the
possible rebranding of my client.
• Adobe Photoshop
• Google Images
• DaFont.com
3
WEDNES
DAY
Then finish off any unfinished work from previous session. Produce
mind map for poster campaign and produce a page of logo designs.
• Own drawing
materials
• Adobe Photoshop
4
MONDAY
Outline final idea for poster campaign and logo. Start producing
mock-up poster and bus advert. Begin mind map for
merchandise/promotional material.
• Adobe Photoshop
• Microsoft Powerpoint
5
MONDAY
Begin producing three mock-ups of merchandise/promotional
material.
• Adobe Photoshop
• Google Images
6
WEDNES
DAY
Produce final logo designs. • Adobe Photoshop
3. Schedule
Session
Number
What I Will Be Working On Resources Needed
7
MONDAY
Produce final poster/s and bus adverts. Make sure to include the
logo in all material.
• Adobe Photoshop
8
MONDAY
Begin producing final merchandise/promotional material. • Adobe Photoshop
9
WEDNES
DAY
Finish producing final merchandise/promotional material. Make
sure it ties in with the poster campaign.
• Adobe Photoshop
10
MONDAY
Begin designing a a product for the “Own Ideas” section of the task.
Use moodboards or mind maps. Incorporate the style from
previous promotional materials made - font and colour scheme.
Start mock-up design.
• Adobe Photoshop
• Microsoft Powerpoint
11
MONDAY
Finish “Own Ideas” designs. • Adobe Photoshop
12
WEDNES
DAY
Go over all work and make any necessary adjustments. Put all work
into Powerpoint.
• Adobe Photoshop
• Microsoft Powerpoint
4. Resources List
■ ADOBE PHOTOSHOP –Will be used to create final production pieces, moodboards & mock-ups.
■ MICROSOFT POWERPOINT –To display all my work for viewing and evaluating.
■ GOOGLE IMAGES – I will be using Google Images to source images for my work.
■ DAFONT.com –To source fonts to use in production pieces as oppose to just using purely the fonts on
the computer.
■ UNITED NATIONS website –This will be useful for sourcing information for my campaign.
■ MENS HEALTH website –This is a useful websites with lots of statistics regarding mens mental health.
■ SOCIAL MEDIA SITES i.e.Twitter, Snapchat, Facebook –Again, this will be helpful for sourcing
information and for getting ideas for my campaign.
■ SKETCH BOOK & STATIONARY –To draw colourful mind maps for my idea generation.
■ BUBBL.org – I may also use this to create mind maps for my work.
■ GOOGLE SEARCH – As a whole, this will be my main source of information from reliable websites.
6. Logo Moodboard
Here is the moodboard for
my logo design. As you can
see the campaign is called
Equality For Everyone. I
decided to not rebrand the
United Nations – which is
my client. However, I have
rebranded one of their
global goals. Instead of it
being equality for women, I
have changed it to equality
for all.
7. Final Logo Idea
HASHTAG DESIGN
LOGO
SOCIAL MEDIA
DESIGN
Put the hashtag in this logo
This is my main final logo design for my campaign. I have included two
other logos for social media and for a hashtag – these will fit well on my
poster. I chose this logo because it represents both men and women in
my campaign.There is blue and pink to further represent both genders. I
have included the two gender symbols so people clearly understand
what this campaign is for and aiming to do. I have changed the word
”for” into the number to modernise the campaign more and to appeal to
the younger audiences – fits in well on social media.
8. Mind Map for Poster Campaign
Final Ideas:
I will be producing three different sets
of posters to tackle gender stereotypes.
The first one will be battling men's
stereotypes. There will be the footprint
of a high heel in the centre which will be
captioned “Men can’t wear heels,
right?”.Then at the bottom the word
wrong will be written. My campaigns
logo will be placed in the bottom right
corner so people will be able to relate
back to my campaign.There will be a
poster for women which will have a
stereotype about females written at the
top, similar layout to the men's just
adjusted. My final, main poster will be
for men and women.There will be a set
of lips and a moustache which will be
shaped out of stereotypes written out.
There will be a phrase written at the
top, along the lines of “Don’t be
ignorant, drop the gender
stereotypes.”. Again my campaign logo
will be displayed in the bottom corner.
16. Mock-Ups of Merchandise/Promotional
Material
BADGES – I have decided to include badges as a part of my
promotional material.These can be easily handed out and displayed
on peoples clothing or bags.They’re small enough to not be obnoxious
but interesting/vibrant enough to be noticed. On the badge there is
simply the logo of my project with the corresponding colours so that
people know it is regarding gender equality.This may spark people to
research about my project and join in.The badge will be
approximately 2-3cm in height and diametre. As an added feature the
logo will glow in the dark to further grab peoples attention at all times.
WRISTBANDS – I have also decided to include some wristbands in my
merchandise/promotional material. However, I have decided to not
make silicone wristbands, they’re going to be festival style wristbands.
This means they will be made from women fabric with an adjustable
lock. I felt this style of wristband will appear more to young adults
because they’re a little more on trend and often sought after.These.
Just like the badges, they are vibrant but not too ‘loud’. I do want my
promotional material to be noticed, but I don’t want it to be obnoxious
otherwise people won’t want to wear or buy it.
