Mobile Trends And Social Reference

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  • The majority of mobile users are still using standard handsets, but when it comes to smartphones, RIM remained the leader with 41.6 percent of the smartphone segment in December of 2009. This number was down a full percentage point from September, however, while Apple's share (25.3 percent in December) was up by 1.2 percentage points—a trend that RIM has been battling with Apple for some time now.
  • Mobile Trends And Social Reference

    1. 1. Mobile Trends & Social Reference Alison Miller [email_address] @millerlibrarian
    2. 2. Mobile Trends <ul><li>To view this ppt on your smartphone: </li></ul><ul><li>Documents to Go – BlackBerry, Palm OS, Windows Mobile, iPhone/iPod touch, Android </li></ul><ul><li>To visit mobile links via smartphone </li></ul><ul><li>http://sites.google.com/site/amillerpresentations/mobile-trends-and-social-reference </li></ul>
    3. 3. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    4. 4. Mobile Library Interfaces <ul><li>Mobile Library Websites which are especially designed for viewing on mobile devices. </li></ul><ul><li>Aalborg Libraries, Denmark </li></ul><ul><li>American University Library </li></ul><ul><li>Boston University Medical Center Mobile Library </li></ul><ul><li>Brigham Young University, Harold B. Lee Library </li></ul><ul><li>Cal Poly Pomona University Library </li></ul><ul><li>College of DuPage Library </li></ul><ul><li>Duke University </li></ul><ul><li>Hanover College, Duggan Library </li></ul><ul><li>The Italian Serials Catalogue ACNP </li></ul><ul><li>Koninklijke Bibliotheek, National Library of the Netherlands </li></ul>
    5. 5. Mobile Library Interfaces <ul><li>Mobile Library Websites (cont) </li></ul><ul><li>Miami University Libraries (Ohio) </li></ul><ul><li>New York Public Library </li></ul><ul><li>North Carolina State University Library </li></ul><ul><li>Nova Southeastern University - Alvin Sherman Library </li></ul><ul><li>Open University Library, United Kingdom </li></ul><ul><li>OPLIN </li></ul><ul><li>Oregon State University MobileLib </li></ul><ul><li>Sacramento Public Library </li></ul><ul><li>St. John’s University, College of St. Benedict (Clemens Library) </li></ul><ul><li>University of Alberta </li></ul>
    6. 6. Mobile Library Interfaces <ul><li>Mobile Library Websites (cont) </li></ul><ul><li>University of Alberta PDA Zone </li></ul><ul><li>University of British Columbia Library </li></ul><ul><li>University of Denver (Penrose Library) in beta version </li></ul><ul><li>University of Illinois Library (Grainger) </li></ul><ul><li>University of North Carolina at Chapel Hill </li></ul><ul><li>University of Rochester Libraries Mobile </li></ul><ul><li>University of San Francisco Mobile </li></ul><ul><li>University of Virginia Library </li></ul><ul><li>Yale University's Cushing/Whitney Medical Library </li></ul>
    7. 7. Mobile Library Interfaces <ul><li>Mobile Library OPACs </li></ul><ul><li>Athabasca University </li></ul><ul><li>Black Hills State University </li></ul><ul><li>Deichmanske Bibliotek </li></ul><ul><li>Georgetown University </li></ul><ul><li>Ghent University Library, Belgium </li></ul><ul><li>Hennepin Country Library </li></ul><ul><li>Library Information Network for Community Colleges (Florida) </li></ul><ul><li>Nashville Public Library </li></ul><ul><li>National Library of Health Sciences - Terkko, Finland </li></ul>
    8. 8. Mobile Library Interfaces <ul><li>Mobile Library OPACs (cont) </li></ul><ul><li>Ryerson University Library </li></ul><ul><li>Stavanger Public Library, Norway </li></ul><ul><li>Tricolleges (Bryn Mawr, Haverford, Swarthmore) </li></ul><ul><li>Universitaetsbibliothek Koeln, Germany </li></ul><ul><li>University of Cadiz Library, Spain </li></ul><ul><li>Wayne State University Library </li></ul>
    9. 9. Mobile Library Interfaces <ul><li>Mobile Library Websites and OPACs </li></ul><ul><li>Ball State University </li></ul><ul><li>Biblioteca Rector Gabriel Ferraté. Universitat Politècnica de Catalunya </li></ul><ul><li>Mississippi State University Libraries </li></ul><ul><li>Orange County Library System (FL) </li></ul><ul><li>Texas Christian University </li></ul><ul><li>University of Richmond Libraries </li></ul><ul><li>Worthington Libraries </li></ul>
    10. 10. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    11. 11. Mobile library resources/services <ul><li>American Institute of Physics iResearch iPhone application </li></ul><ul><li>EBSCOhost Mobile </li></ul><ul><li>Encyclopaedia Britannica </li></ul><ul><li>Gale AccessMyLibrary </li></ul><ul><li>Factiva news database </li></ul><ul><li>Hoover's Mobile company information </li></ul><ul><li>Lexis/Nexis Get Cases and Shepardize </li></ul><ul><li>PubMed for Handhelds medical database </li></ul><ul><li>Refworks Mobile </li></ul><ul><li>Social Sciences Research Network iSSRN </li></ul><ul><li>Summon (Serials Solutions Web-Scale Discovery) </li></ul><ul><li>Westlaw legal research database </li></ul><ul><li>Worldcat.org </li></ul>
    12. 12. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    13. 13. SMS Services <ul><li>Google SMS </li></ul><ul><li>Altarama's Reference by SMS </li></ul><ul><li>AIM Hack </li></ul><ul><li>Text a Librarian, Powered by Mosio </li></ul><ul><li>LibraryH3lp Android SMS Gateway </li></ul><ul><li>LibraryH3lp Google Voice Gateway </li></ul><ul><li>Upside Wireless </li></ul>
    14. 14. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    15. 15. SMS Reference <ul><li>nearly two-thirds (63.1 percent) of US mobile subscribers sent a text as of December 2009 </li></ul><ul><li>http://arstechnica.com/gadgets/news/2010/02/google-makes-biggest-gain-in-smartphone-market-share.ars </li></ul><ul><li>libraries adopted quickly, other industries focus on outbound messages promoting service/product </li></ul><ul><li>goal should be to provide information and be a resource to our mobile users </li></ul><ul><li>Libraries Offering SMS Reference Services (Lib Success Wiki) </li></ul>
    16. 16. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    17. 17. Mobile Relevance <ul><li>the question of the relevance of libraries…academic, public, school, special </li></ul><ul><li>depends on the context and situation </li></ul><ul><li>rethink for SMS reference, based on what is relevant to users of this type of reference </li></ul>
    18. 18. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    19. 19. Mobile Information <ul><li>rethink the context of information needs </li></ul><ul><ul><li>What do mobile users need? </li></ul></ul><ul><ul><li>What do mobile users want? </li></ul></ul>
    20. 20. Mobile Information <ul><li>rethink the context of information seeking behavior </li></ul><ul><ul><li>How do mobile users look for information? </li></ul></ul>
    21. 21. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    22. 22. Social Reference <ul><li>application of mobile information needs and mobile information seeking behavior to SMS reference </li></ul><ul><ul><li>What/how are they asking? </li></ul></ul><ul><ul><li>What/how are we answering? </li></ul></ul>
    23. 23. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    24. 24. Mobile Implications <ul><li>more consumers than ever are using smartphones in their everyday lives </li></ul>
    25. 25. Additional Mobile Information <ul><li>past year alone, the total number of smartphone subscribers increased 72% </li></ul><ul><li>they make up half of the mobile Web audience. </li></ul>
    26. 26. Additional Mobile Information <ul><li>http://blog.nielsen.com/nielsenwire/online_mobile/with-smartphone-adoption-on-the-rise-opportunity-for-marketers-is-calling/ </li></ul>
    27. 27. Additional Mobile Information <ul><li>Some issues… </li></ul><ul><li>content is slow to load and/or is hard to find </li></ul><ul><li>sixty-one percent of smartphone users reported this problem, while fifty-seven percent had phone/interface issues and 11 percent had payment issues </li></ul><ul><li>twenty-seven percent of the time, they couldn’t find what they’re looking for </li></ul><ul><li>network speed is the major barrier to better, and more frequent, smartphone use </li></ul><ul><li>http://www.atelier-us.com/facts-and-figures/article/80-percent-of-smartphone-users-have-difficulty-accessing-content?p=1441?XTOR=RSS-13 </li></ul>
    28. 28. Something to think about… <ul><li>A mobile divide… </li></ul><ul><li>… we continue to see similar demographic profiles for smartphone owners as we did a year ago. While smartphone usage is shifting from purely business use to both personal and business use, owners are still more than two times as likely to own a smartphone for business usage only. Smartphone owners continue to be predominantly male, are 65% more likely than the average mobile subscriber to be between the ages of 25 and 34, and nearly two times as likely to make more than $100,000 a year. </li></ul><ul><li>http://blog.nielsen.com/nielsenwire/online_mobile/with-smartphone-adoption-on-the-rise-opportunity-for-marketers-is-calling/ </li></ul>
    29. 29. Mobile Trends <ul><li>Mobile services as part of the library culture… </li></ul><ul><ul><li>Mobile interfaces </li></ul></ul><ul><ul><li>Mobile resources/services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>SMS reference </li></ul></ul><ul><ul><ul><li>Mobile relevance </li></ul></ul></ul><ul><ul><ul><li>Mobile information </li></ul></ul></ul><ul><ul><ul><li>Social reference </li></ul></ul></ul><ul><ul><li>Mobile implications </li></ul></ul>
    30. 30. Mobile Trends <ul><li>To view this ppt on your smartphone: </li></ul><ul><li>Documents to Go – BlackBerry, Palm OS, Windows Mobile, iPhone/iPod touch, Android </li></ul><ul><li>To visit mobile links via smartphone </li></ul><ul><li>http://sites.google.com/site/amillerpresentations/mobile-trends-and-social-reference </li></ul>
    31. 31. Mobile Trends & Social Reference Alison Miller [email_address] @millerlibrarian

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