5. Facts
1.Who are we doing it for?
2.What is the message that the
model is sending?
3. How can the model be
implemented?
4.Which organizations are the
most innovative in 2017?
5.Why is the model needed in the
world today?
8. Where?
How it
will go?
The chosen people will meet in small hotel in Czech forest. First, invited person will meet and get
know each other.
After that, we will present the problem and explain them what is their task. In order to promote 1925
model as much as we can,Carsten will present 1925 innovation model and give better overview.
Through the day, the group will work on task while Carsten will help them to better understand the
model.
9. Whowillbe
invited?
Dominik Feri - young
politician, student
Kazma - youtuber, producer of
one of the most watches show
Karolina Plyškova - tennis
player, world 3
Michal Horaček - businessman
and journalist
Eliška Haškova - former
assistant of 5 US presidents
We believe that different
background, age, gender and
education will create diversity
and environment for creating
solution.
10. Howwewill
connectittothe
1925model?
In event, Carsten will
present the 1925
model.The event will
be stream on webpage
and Facebook with
watermark logo of
1925 model. Also the
1925 will be the
biggest partner of
event. We expect the
event go viral, which
will deliver the
message to the right
people.
11. SideActivities
In order to spread the
message of
innovative model
1925, we will use side
activities to target on
more people. Online
strategy should be
focus on Facebook
and LinkedIn, where
we can target right
audience by adds.
12. Ambassador
In capital city, we
will set an
ambassador,
who will
promote 1925
model on various
events and
schools an
exchange for %
from sale.
14. Effect of the campaign?
Raise of brand awareness in Czech by 120%
Increase of sales by 40 %
Editor's Notes
After an analysis of the European innovation scoreboard, we’ve noticed that Danmark is in no need of innovation, ranking number 3 in 2017 as an innovation leader. So we paid a close attention to the first countries ranking as weak innovators. After a culural analysis of the first five in the list, we stoped at Czech Republic. As a culture, the Czechs are very masculine, hierarchical and in need of rules. Showing a strong desire for success and in constant need of improvement we decided that a promotion in this culture will be more rewarding then focusing on the Danish market.
We deny offline or online promotion because the message can stay unclear and also because of costs. Therfore we focus on creating creative campaign.
We decide to go back to the roots of the 1925 model. Today, czech society and politics is divide in question of immigration and racism. There is growing trend of anti-immigrant political parties and growing violence against people of different race or religion. Our idea is to use this controversial topic and bring different people to the table and discuss, how they can change feelings about people of different race or religion. people from different sectors will come for one day to find solution on this problem and they will use 1925 model which will be main decision making process.
We will cooperate with Open foundation society, which is well know foundation, focusing on gender and race equility, better education and fight against rasism and homofoby. This cooperation will give us partner, who is respected on the market, which is better for media promotions. Also we can split costs and we will gain great help with management of event.
Event will happen in Hotel Chateu Heralec, small old hotel in czech woods in central region of Europe. First, invited person will meet and get know each other a bit. After that we will present them a problem. In order to promote 1925 as much as we can, we will give them a short overview about 1925 and also mind map for their process. All event will be live stream on Facebook and youtube. Before event start, we will send press release, so journalist can make kind of pre-campaign. Throught day, team of choosen people will be working on tasks, while Carsten, will help them with better understanding the model.
