Fairy Tailors is a social media marketing agency that helps brands tell their stories and create unique experiences online. The document discusses a social media campaign Fairy Tailors ran for the jeans brand LEE. The goals were to introduce LEE to younger audiences aged 18-35, bring more customers to LEE stores, and promote a new collection. The results showed the campaign successfully reached its target demographic on Facebook, with over 75% of reached users aged 18-35. Posts averaged 2,500 views each. Data insights and communications tactics are presented.