About our company

1. PR Agency
#VHRose

2. VHRose in brief
Who?
What?
The company was created in 2013
Flexible service packages and individual
approach to each customer
How?
Following methods and KPIs for public relations
established by AKOS1
, the Russian branch of ICCO2
By the time they established the company, both
partners had over 7 years of experience in public
relations, and had carried out more than
50 projects of various scale and duration.
1 Association of Consultancies in the field of public relations.
akospr.ru
2 The International Communications Consultancy
Organization iccopr.com
Rukhshona KholovaEkaterina Vinogradova
Managing
partners

3. Why VHRose
No cliche´s
We gain deep understanding of our
customers’ business (by conducting
in-house interviews with key
employees, attending key
industry-related events, creating
a loyal pool of industry experts and
communicating with them).
Tangible results
We only take on projects in which
our work yields tangible results –
and for that we choose only proven
tools.
Always available
Working remotely allows us to set
flexible prices for our services, while
customers don’t have to come
to our office. We work 24/7.
Many friends
We cooperate with our colleagues
whose services might be useful for
our customers (from event venue
decoration, catering, music and
entertainment activities to
organization of excursions and tours
around Moscow and Russia in
general).

4. Public relations
We perform the function of external PR-service
Social media
Promotion through social media
(Facebook, Vkontakte, Instagram, Twitter, etc.)
Marketing
From development of brand’s marketing
platform to one-off marketing activities
Event management
From media events to office parties
Monitoring and analytics
We perform retrospective/situation analysis of information
field around the company based on which we develop
recommendations for improving it
NEW
NEW
Investor
relations
Media
trainings
Consultancy on building
communications with investor
community
Preparation and carrying
of trainings on public speaking
What we offer

5. Statements
for company
speakers
Our services in more details
Our services
Events From cooking classes for children to formal business events
Pre-launch
analytics
Detailed analysis of the customer’s information field before the launch of PR campaign,
which is used to build communication strategy for the company
Talk to the
audience
We help our customers to reach out to different target audiences
of their brand/company in a right and engaging way
Specialized IR
consultancy
Goals and
objectives
In the countries of Asia and the Persian Gulf
Strengths
and
weaknesses
Key
messages
Define
target
audience
Choose
implementation
tools
Set timeline
to achieve
results
1 2 3 4 5 6We develop
communication
strategy
All types of media: business,
general interest, and industry
publications; TV, radio and online
Our customers’ industry
experts who respond
quickly
Top bloggers
and opinion leaders
in social media
Who
we work
with
Content
for corporate
site
Content
for social
media
Customer’s
corporate identity
in social media
Preparation
of press
releases
News
items
We write
texts and create
content

6. Presentation
of offer
Second meeting
with potential
customer
3
Contract
signing4
Establishment
of the working team
Includes at least project
manager and two
consultants
5
Reporting
procedure8
Detailed
work schedule
Prepare
and agree with
the customer
6
Project
implementation7
Preparation
of offer
1-2 weeks depending
on the complexity
of the case
How we work
Eight steps of creating a project
2
Meeting
with a customer
Gather data
for initial offer1

7. 691
413
162 160
2069
1059
49
Case examples
Citation rate increased by 35% over the three
years of running the project. We engaged
primarily business and online media, and TV
channels. The company speakers appeared live
on the radio and gave interviews to the leading
general interest media and news agencies.
For example, in the first 5 months of 2015 media
published over 4000 items related to
Aeroexpress activities.
Case No. 1
Solution:
Aeroexpress
August 2013 – present
increase qualitative and quantitative
presence of the customer in target
media outlets
N
ational
new
sagencies
Regional
press
Regional
TV
and
radio
Regional
new
sagencies
N
ational
press
Regional
online
m
edia
N
ational
online
m
edia
C
entral
TV
and
radio
2
Customer:
Period:
Goal:

8. Organized joint contests
with the following partners:
1. Huawei and MaximaTelecom
2. YotaPhone and MaximaTelecom
3. TP-Link and MaximaTelecom
4. Moscow metro and MaximaTelecom
+1400
+3920
+800
+430
Net increase in the number of followers
after holding joint contests
Huawei YotaPhone TP-Link Moscow
metro
6550+
new followers
after four contests
Case examples
Case No. 2
Solution:
MaximaTelecom (operator of Wi-Fi
network in the Moscow metro)
October 2013 – October 2015
organize social media contests
to attract followers
Customer:
Period:
Goal:

9. 30
The chain’s founder Alain Coumont participated
in a master class with journalists and presented
his new book and summer detox-menu.
We organized Alain Coumont’s exclusive
interview on Business FM radio station in Kira
Altman’s talk show “At odd moments”; event
coverage and Mr. Coumont’s interview on Russia
Today TV channel; 2 interviews with Goar
Gragossian, chain’s CEO in Russia, for Hleb&Co
magazine and web portal menu.ru; and interview
with Philippe Gatteau, chain’s chief pastry master,
for “Vedomosti. How to spend” magazine.
publications
following
the event
Alain Coumont,
founder of the chain of cafe`-bakeries
Le Pain Quotidien
Case examples
Case No. 3
Solution:
international chain of cafe`-bakeries
Le Pain Quotidien
May – June 2014
organize a press breakfast;
increase brand mention rate
Customer:
Period:
Goal:

10. Our team
Natalia Larina
media relations manager,
Corporate Communications Department
Sophia Arakelyan
Corporate Communications Department
Irina Makmatova
Digital Communications Department
Senior
Account Managers
Account
Managers
Caroline Gladkova
Corporate Communications Department
Dina Alexandrova
Digital Communications Department
Alexandra Lavrenova
Event Management Department

11. Diana Belyanina
external strategy consultant,
Digital Communications Department
Ekaterina Suchkova
independent marketing professional
Stanislav Martyushev
independent IR professional
Natalia Gotova
external PR&GR consultant
Tatiana Nikulshina
invited media coach,
Corporate Communications Department
Marina Vololazhskaya
external HR business consultant
Karen Gazaryan
invited copywriter,
Corporate Communications Department
Larisa Lipkina
art director
Alexander Gorgadzyan
media analyst,
Corporate Communications Department
Olga Lileykis
interaction designer,
Digital Communications Department
Active participants
Our team

12. Reviews from our colleagues
Journalists’
reviews
Ilya Evstafiev
Producer, Russia 24 channel
Persnickety! And that’s not an insult. That’s a virtue! :)
Olga Musinova
Senior reporter, united editorial office of Moscow
media “Moscow Media”
It is always a pleasure working with you!
I hope the scope of our interaction won’t be limited to
transport projects only.
Angelina Krutova
Producer, RBC-TV channel
Reliable and fruitful working relations are complemented with
enjoyable personal communication oriented towards support
and mutual help
Nikolay Ivanyutin
Radio host, Vesti FM radio station
VHRose ladies are hard workers and real professionals, it’s
always nice to work with them. Thank you for dynamic and
high quality work. Keep it up!
Kseniya Aleynikova
reporter, Economics and Business
section, ITAR-TASS news agency
The team of Vineyard H. Rose gives an opportunity to swiftly
obtain comments or expert opinions on topics at hand.
Moreover, they are not just runaround replies, but meaningful
expert opinions which always find their place in editorial
articles.

13. Our clients

14. The difficult is done at once
the impossible takes a little longer
Thank you!
Rukhshona Kholova
CEO, managing partner
r.kholova@vh-rose.com
Ekaterina Vinogradova
Development Director, managing partner
e.vinogradova@vh-rose.com
www.vh-rose.com