Pitch deck for Micro Wars educational video game concept

2. The Problem & Solution
The Problem
Educational games are boring
Our Solution
An engaging educational game

3. Gameplay
How we take educational gaming to the next level
Competitive
Class and national rankings keep players
engaged and encourages rapid improvement
Multiplayer
Matchmaking mechanics allow all players to
have a fair chance at ranking up
Instructor Portal
Allows instructors to track their students’
knowledge and identify areas of struggle
Challenging
Complex algorithms decide what advantages
are given to whom, ranking up is not easy

4. Demonstration

5. $17 Billion
37.1%
Industry Stats
Est. Educational Gaming
Industry Revenue by
2023
Est. 5 Year Growth Rate
900
educational game developers
competing in the 122 countries

6. Market Research
The Testing and Educational Support Industry
Fragmented market
with low barriers of
entry = many
independent operators

7. Target Market
Our Customers
School Districts
~14,000 in the US
US High School
Students & Teachers
~1.07 Million Teachers
~1.47 Million Students
High Schools
~37,000 in the US

8. User Feedback
Biology Teacher
● Cell Organization
● Evolution
● Ecosystems
Unconfident Student
“I don’t understand concepts like the
other students.”
Confident Student
“I like biology, but I want a new way
to study and review for it.”
“It gets the whole class learning
together, so I don’t feel left behind!”
“It lets me study in a new way that
makes it easy to memorize concepts!”

9. Competitive Analysis
Biology Video Games
Direct Competition
Indirect Competition
● inCyto
● Cell Inc
We offer the educational value of online sources with the
competitive multiplayer features our competition lacks.
Our Competition
Average of 100k units sold
● Khan Academy
● YouTube

10. Pricing Breakdown
What you pay to play
Free
$0
✔ Unlimited Play
✔ Local Rankings
× Instructor Portal
× National Rankings
× Advertisement Free
× Student Progress Tracking
$3
✔ Unlimited Play
✔ Advertisement Free
✔ Instructor Portal
✔ Local Rankings
✔ National Rankings
✔ Student Progress Tracking
For all students
Enterprise
For any school
(*Per student/month)

11. Cost vs Revenue
Dev cost
9,000$
per month
Revenue
25,000$
for 8.5k
licenses
SBIR
Grants
Financial Outlook

12. April 2020
Launch Beta to high schools in the Greater Lansing Area
October 2020
Full game release focused on Michigan high schools
January 2021
Expand product reach into midwest school districts
Launch Plan
May 2021
Facilitate purchase of Enterprise package with current users
Looking 2 years ahead

13. Meet the Team
Who we are
Joey Dearing
Research & Project Manager
Alec Cherrin
Business Analyst & Audio Engineer
Ann Desrochers
UI Development &
Project Manager
Sam Hardey
Graphic Design
Mika Byar
UI Designer &
Prototyper
Johan de Bruin
Project Manager &
Developer
Brad Benstein
Business Analyst