3. What is Facebook Login?
► "Facebook Login makes it easy to connect with users on
your app or website"
It's a sign-on solution
► Facebook Login has a Monthly Active Users (MAU) count
Measuring the MAU determines engagement and data capture potential
1 monthly active user =
1 contact who grants
access to some of his
Facebook profile
information
Copyright Neolane - 2012 Neolane confidential 3
4. Sample analyzed - Split by sector and geo
► 150 websites with Facebook login using leading social
sign-on solutions, mostly US
► Media websites clearly overuse Facebook login
Country Count
U.S 125
France 9
U.K. 6
ROW 10
Sector Count Count Counted
Media 68 CPG 6
E-Commerce 17 Travel / High-tech / Automobile 5
Entertainment 13 Non Profit / Sport 4
Retail 12 Other 11
Copyright Neolane - 2012 Neolane confidential 4
5. Facebook Login types
► Form filling and simple login are the most common use
cases
► Open Graph is still emerging
Type of login What is it? Count %
A hit on a Facebook Login button
Form filling automatically fills a sign in form
74 49%
A hit on a Facebook Login logs
Simple login you in (no forms)
73 49%
A hit on Facebook Login lets you
use open graph action verbs to
Open graph share what you listen, read, watch
2 1,3%
etc. with friends on Facebook
Copyright Neolane - 2012 Neolane confidential 5
6. Type of information requested
► Email, birthday, current city are the most requested info
► Few Facebook Logins do not request any information
Information asked Count % of count
Email 143 94%
Birthday date 108 71%
Current city 88 58%
Likes 25 17%
Interests 21 14%
Personnal description 17 11%
Photos or Hometown 11 7%
Friends’ information or Education
9 6%
history or Work history
Nothing 6 4%
Copyright Neolane - 2012 Neolane confidential 6
7. Average Monthly Active Users (MAU) of the top
20 analyzed Facebook login
► Websites connected to Facebook driving the most
important user volume pertain to
entertainment, ecommerce, media and sport
► Other sectors drive roughly 2 times less activity
Type of login Count Percentage MAU
Entertainment 3 7,5% 70K
Ecommerce 3 7,5% 66,7K
Media 25 62,5% 61,6K
Sport 2 5% 50K
Other 7 17,5% 28,6K
Copyright Neolane - 2012 Neolane confidential 7
8. For further details about
Neolane Social Media Marketing Solutions
http://bit.ly/neoSMM
https://twitter.com/Neolane
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