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State of the Internet with a Focus on Southeast Asia
9 March 2011




 Joe Nguyen     Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR)
              hp +65 9478 2100 | email jnguyen@comscore.com
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                    © comScore, Inc. Proprietary and Confidential.   2   V0910
Global Coverage, Local Presence

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                     © comScore, Inc. Proprietary and Confidential.   3   V0910
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                    © comScore, Inc. Proprietary and Confidential.   4                                  V0910
The Global Internet Audience




             © comScore, Inc. Proprietary and Confidential.   5
Asia Continues Audience Growth

 Growth is flat in North America, European                                                    Worldwide Online Population
                                                                                                      (Millions)
 growth mostly driven by Russia
                                                                                                                 +8%
 30 million new Internet users were added
                                                                                                                          1,324
 in the Asia Pacific Region over the past                                                              1,222
 year
 High percentage growth continues in
 MidEast/Africa and Latin America                                                                December 2009 December 2010



           +6%                                                                                                                     Dec 2009
               534.0                                                                                                               Dec 2010
       505.7                  +8%
                       336.4          361.7                              +3%
                                                                                                  +32%                       +15%
                                                              198.4           204.0
                                                                                             85.2      112.5            96.6       111.4


        Asia Pacific          Europe                            North America                 Middle East -              Latin America
                                                                                                Africa


                        © comScore, Inc. Proprietary and Confidential.    6      Internet Audience 15+ accessing Internet from Home or Work
                                                                                 Source: comScore Media Metrix, December 2009 and December 2010
Online Audience Sizes in Southeast Asia, 15+ Home & Work

 Indonesia shows the highest percentage growth over the past year, adding 2
 million web users since December 2009
 Mature Internet markets posted significantly lower growth rates

                               Online Population Sizes (MM)
                                      Southeast Asia
     +11%
        10.4      +32%
    9.4
                     8.6                          +16%
                                                                              +16%
                 6.5                                          6.8                                       +8%
                                               5.8                                    5.5
                                                                            4.8                                 4.3             +3%
                                                                                                      4.0
                                                                                                                               2.8 2.9



     Malaysia     Indonesia                        Vietnam                  Philippines               Hong Kong                 Singapore
                                                                2009        2010


                       © comScore, Inc. Proprietary and Confidential.   7   Internet Audience 15+ accessing Internet from Home or Work
                                                                            Source: comScore Media Metrix, December 2009 to December 2010
In Terms of Reach Worldwide, the Photos Category is Growing Fastest

                                                         Key Categories
                                               Reach of WW Population, 2009 vs 2010

                                                                                                                                                            52.7%
                                                                          85.0%                 Photos       +24%
Search/Navigation     Growth: +5%                                                                                                                  42.6%
                                                                         80.8%
                                                                                                                                                           51.3%
                                                               70.5%                            Games       +3%
 Social Networking    +4%                                                                                                                                 49.8%
                                                              67.6%
                                                                                                                                                          50.0%
                                                              68.3%                               Blogs      ---
                      +4%                                                                                                                                 49.8%
Directories/Resour…                                          65.7%
                                                                                                                                                      45.5%
                                                            66.8%                    Business/Finance       +1%
       Multimedia     +6%                                                                                                                             45.2%
                                                           63.0%
                                                                                                                                            34.7%
                                                           63.9%                    Instant Messengers      -15%
            Retail    +3%                                                                                                                        41.1%
                                                          61.8%
                                                                                                                                          32.7%
                                                           63.1%                                     TV      +2%
            e-mail    -4%                                                                                                                31.9%
                                                            65.8%
                                                                                                                                         31.5%
                                                        60.3%                                    Sports     -4%
 News/Information     +1%                                                                                                                 32.8%
                                                        59.4%
                                                                                                                                         31.1%
                                                      58.1%                                    Auctions      -7%
       Community      +4%                                                                                                                  33.6%
                                                     55.8%
                                                                                                                                       29.7%
                                                   56.9%                                          Travel     +4%
       Downloads      +11%                                                                                                            28.6%
                                                 51.3%
                                                                                                                                      28.8%                2010
                                                   53.1%                                     Education       -5%
       Technology     -2%                                                                                                              30.4%
                                                   54.3%                                                                                                   2009



                               © comScore, Inc. Proprietary and Confidential.   8    Internet Audience 15+ accessing Internet from Home or Work
                                                                                     Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Social Networking the Biggest Gainer in terms of Share of Time Spent Online.
Instant Messengers and Email Lost Share

                                             Key Categories: Share of Time Spent Online
                                                   WW Population, 2009 vs 2010

                                3.1%                                                                                   2.6%
    Search/Navigation                                                                           Photos
                                3.0%                                                                            0.7%
                                                                                16.0%                                       3.8%
    Social Networking                                                                           Games
                                                                11.9%                                                       3.9%
                           2.2%                                                                                  0.9%
 Directories/Resources                                                                            Blogs
                           1.9%                                                                                  0.8%
                                        6.2%                                                                       1.5%
           Multimedia                                                               Business/Finance
                                       5.7%                                                                        1.6%
                                 3.5%                                                       Instant                                             9.2%
                Retail
                                3.1%                                                     Messengers                                                        12.2%
                                          6.6%                                                                  0.6%
               e-mail                                                                                 TV
                                           7.2%                                                                 0.5%
                            2.4%                                                                                  1.2%
     News/Information                                                                            Sports
                            2.5%                                                                                  1.2%
                           1.9%                                                                                     1.6%
          Community                                                                           Auctions
                           2.0%                                                                                     1.7%
                         0.8%                                                                                   0.5%
           Downloads                                                                             Travel
                         0.8%                                                                                   0.5%
                         0.6%                                                                                   0.7%                                2010 Share
          Technology                                                                        Education
                         0.6%                                                                                   0.7%                                2009 Share


                                   © comScore, Inc. Proprietary and Confidential.   9   Internet Audience 15+ accessing Internet from Home or Work
                                                                                        Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Southeast Asia Demographics & Internet Usage




            © comScore, Inc. Proprietary and Confidential.   10
Emerging Internet Markets in Southeast Asia Skew Very Young

 Hong Kong and Singapore skew older even than the global average; Malaysia,
 Indonesia, Vietnam and the Philippines have significantly younger audiences
                   Composition of Internet Audience 15+

        WW        27%                                               26%                           22%                       14%            11%

    Malaysia              37%                                                 26%                                22%                      9%    6%

   Indonesia                 40%                                                       32%                                17%              7%

    Vietnam                38%                                                       33%                               15%                9% 6%

  Philippines                40%                                                     30%                                 20%                   8%

 Hong Kong      19%                             22%                                25%                               23%                   12%

  Singapore      21%                                  24%                                  27%                             19%                 9%

                           15-24                   25-34                35-44          45-54             55+

                       © comScore, Inc. Proprietary and Confidential.   11   Internet Audience 15+ accessing Internet from Home or Work
                                                                             Source: comScore Media Metrix, December 2010
Average Usage Highest in Mature Markets

 High levels of usage in Hong Kong and Singapore due to availability and ubiquity
 of fast internet connections
 Larger countries with lower web penetration rates have relatively lower
 consumption; size and relative heaviness of usage of younger web users have a
 large impact on these averages

        Internet Users (Millions)                                                        Total Online Hours per Visitor

      Malaysia                                     10.4                                  Malaysia                                 16.1

     Indonesia                              8.6                                        Indonesia                                14.8

       Vietnam                       6.8                                                  Vietnam                                          23.2

    Philippines                 5.5                                                  Philippines                                  16.7

    Hong Kong              4.3                                                      Hong Kong                                                25.9

     Singapore         2.9                                                            Singapore                                            22.3


                        © comScore, Inc. Proprietary and Confidential.   12   Internet Audience 15+ accessing Internet from Home or Work
                                                                              Source: comScore Media Metrix, December 2010
15-34 Year Olds Spend More Time Online; Difference Varies by Country

 In each country, 15-34 year olds spend more time online on average
 Young people in Hong Kong and Singapore spend proportionally much more
 time online than older web users there; young web users in Indonesia spend
 almost the same amount of time online as their elders
                                 Average Hours Spent Online
                                                                                       31.0

                                  24.4                                                                        25.4
                                                                                                22.4
                                               20.1                                                                    19.7
   16.8                                                           17.1
          15.0   14.8 14.6                                                 15.8                                                             Age 15-34
                                                                                                                                            Age 35+




    Malaysia     Indonesia          Vietnam                      Philippines          Hong Kong               Singapore


                         © comScore, Inc. Proprietary and Confidential.   13   Internet Audience 15+ accessing Internet from Home or Work
                                                                               Source: comScore Media Metrix, December 2010
Composition and Usage by Gender is Even, with some Exceptions

 Average usage by males edged out females’ usage in Indonesia, Vietnam, and
 Singapore by 1-2 hours. Elsewhere, usage by gender is relatively even
 Male/Female 15+ web population is within a few points of an even split by gender
 in all countries with the exception of Indonesia
                                     Average Hours Spent Online
                                                                                       25.9 25.9
                                   23.6 22.6                                                                  22.8 21.8

   16.0 16.2                                                      16.5 17.0
               15.3
                      13.8                                                                                                              Males 15+
                                                                                                                                        Females 15+




   Malaysia    Indonesia             Vietnam                     Philippines          Hong Kong               Singapore

                                                                                                                                       Female Share
    47%         36%                     46%                            48%                  51%                    51%                  of Internet
                                                                                                                                        Population

                             © comScore, Inc. Proprietary and Confidential.   14   Internet Audience 15+ accessing Internet from Home or Work
                                                                                   Source: comScore Media Metrix, December 2010
Topics
- Social Networking & Photos
- Travel & Low Cost Airlines
- Growth of Online Retail
- Online Banking on the Rise
- Video and Multimedia
- News and Blog Sites
- Search Snapshot




              © comScore, Inc. Proprietary and Confidential.   15
Strong Social Network Penetration in the Region


   Vietnam shows the highest year over year growth in reach, but penetration there
   is still much lower than in other countries in the region
   Philippines, Malaysia, and Indonesia have highest reach, driven almost
   exclusively by Facebook


                        Growth in Reach: Social Networks

                 +13%                                                                         +6%
                                       +1%                                                                        +11%                  +1%
       +4%            91%          89% 90%                               +35%            90% 95%
                81%                                                                                                                 81% 82%
    68% 70%                                                                    66%                            68% 76%
                                                                  49%




    Worldwide   Malaysia           Indonesia                        Vietnam             Philippines          Hong Kong              Singapore
                                                2009 Reach                      2010 Reach


                        © comScore, Inc. Proprietary and Confidential.    16     Internet Audience 15+ accessing Internet from Home or Work
                                                                                 Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Philippines is the Top Facebook Market In the World


                                                       Facebook.com Top 15 Markets by % Reach

                                                                        Philippines                                                         93.7
The Philippines, Malaysia                                                      Turkey                                                90.7
and Indonesia are among                                                         Israel                                              90.2
the top 15 countries with the                                                    Chile                                            89.5
highest Facebook                                                             Malaysia                                           88.4
penetration                                                                  Argentina                                          88.3
                                                                         Venezuela                                             87.8
Though Photo and IM usage                                                    Indonesia                                        87.4
is also above average in the                                                  Canada                                         86.9
Philippines, FB is the most                                                  Colombia                                        86.7
common touchpoint for web                                                         Peru                                 83.4
users there: FB is the #1 site                                                 Mexico                                82.6
there, and average usage is                                     United Kingdom                                     81.4
7 hours per user                                                        Puerto Rico                                81.4
                                                                               Finland                             81.2


                       © comScore, Inc. Proprietary and Confidential.   17     Internet Audience 15+ accessing Internet from Home or Work
                                                                               Source: comScore Media Metrix, January 2011
Indonesia and Singapore are Among Top Twitter Markets

 21 percent of Indonesian web users visited Twitter.com in January, making it the
 #4 site in terms of Twitter reach

                        Twitter Top 15 Markets by % Reach
                 Netherlands                                                                                26.0
                        Brazil                                                                          23.4
                       Japan                                                                          22.0
                   Indonesia                                                                        21.0
                  Venezuela                                                                       19.4
                     Canada                                                          15.1
             United Kingdom                                                         14.0
                  Philippines                                                      13.8
                  Singapore                                                        13.6
                       Turkey                                                      13.6
                        Chile                                                     13.1
               United States                                                      13.0
                   Argentina                                                     12.5
                      Mexico                                                     12.5
                   Colombia                                                   10.7


                        © comScore, Inc. Proprietary and Confidential.   18    Internet Audience 15+ accessing Internet from Home or Work
                                                                               Source: comScore Media Metrix, January 2011
Social Networking spurs Photos Category Growth
in Vietnam, Malaysia, Philippines

 Sharing photos is becoming a key component of the Social Networking
 experience. The high growth in this category in almost every country is being
 driven by Facebook Photos
 Ubiquity of digital cameras and cell phone cameras, coupled with large youth
 populations, also contribute to growth in this category

                               Growth in Reach: Photo Sites

                 +47%                                                                    +46%
                                         +16%                                                                  +23%                   +17%
     +24%
                      91%           89% 90%                          +73%              90% 95%                                    81% 82%
                81%
    68% 70%                                                             66%                                 68% 76%
                                                                    49%



    Worldwide   Malaysia            Indonesia                        Vietnam          Philippines          Hong Kong             Singapore
                                                  2009 Reach                  2010 Reach



                        © comScore, Inc. Proprietary and Confidential.   19   Internet Audience 15+ accessing Internet from Home or Work
                                                                              Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Large Increases in Visiting to Travel Sites in Southeast Asia

 Web users in Southeast Asia are rapidly gaining confidence in using the web to
 research and book travel
 The large number of low cost airlines servicing the region is a primary contributor
 to this growth

                                 Growth in Reach: Travel Sites
                                                                                                                                        +14%

                                                                                                                  -1%                        47%
     +4%                                                                                                                            41%
               +14%                                                                       +62%
                                      +42%                             +159%                                 32% 32%
  29% 30%           28%                                                                         27%
              25%                             22%                          20%         17%
                                 15%
                                                                   8%


  Worldwide   Malaysia           Indonesia                          Vietnam           Philippines           Hong Kong               Singapore

                                                2009 Reach                      2010 Reach




                          © comScore, Inc. Proprietary and Confidential.   20   Internet Audience 15+ accessing Internet from Home or Work
                                                                                Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
LCAs Among Most Visited & Post Highest Growth in Each Country

                              Unique Visitors (000) & YOY Growth
                                 Top 3 Airline Sites per Country

                Malaysia                                                  Vietnam                                              Hong Kong

                                                                                                             Cathay
         AirAsia               1,088             Qantas Airlines                                  122 +40% Pacific Group                              151 +8%


Malaysia Airlines      444 -10%                      Tiger Airways                             101 +1,381%Tiger Airways                            75 +1,904%

  Firefly Airlines    223    +49%              Vietnam Airlines                               92                           AirAsia            36


                Indonesia                                               Philippines                                            Singapore

     Lion Air                375 +123% Cebu Pacific                                                                            Tiger
                                                                                                        409 +58%                                       276 +40%
                                                                                                                              Airways

      AirAsia               311             Philippine Airlines                              203 +41%                         Qantas
                                                                                                                                                    150 -10%
                                                                                                                              Airlines

     Garuda                                     Air Phil Express                         114                              Singapore
                      193 +106%                                                                                                                     145   ---
    Indonesia                                                                                                              Airlines

                              © comScore, Inc. Proprietary and Confidential.   21   Internet Audience 15+ accessing Internet from Home or Work
                                                                                    Source: comScore Media Metrix, January 2010 and January 2011
Online Retail is Growing Rapidly in Southeast Asia

 Hong Kong and Singapore show relatively flat growth for Retail, still below the
 global average
 Emerging markets are showing signs of catching up, led by Vietnam with 69%
 reach and fastest year over year growth


                                 Growth in Reach: Retail Sites
                                                                           +36%
      +3%                                                                                                             +6%                    -1%
                 +9%                                                             69%
   62% 64%                           +20%                                                      +11%
                                                                                                                 58% 62%                59% 58%
                                        50%                          51%
               41% 44%              41%                                                    43% 48%




   Worldwide   Malaysia             Indonesia                          Vietnam            Philippines           Hong Kong               Singapore

                                                   2009 Reach                     2010 Reach



                          © comScore, Inc. Proprietary and Confidential.    22    Internet Audience 15+ accessing Internet from Home or Work
                                                                                  Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Vietnam’s Top Retail Sites are Almost Exclusively Local
Indonesia Also Has Local Representation Among Top Sites

                                           Unique Visitors (000)
                                       Top 5 Retail Sites per Country

Malaysia                                       Vietnam                                                           Hong Kong
Amazon Sites                1,110                VATGIA.COM                                       2,743           Alibaba.com Corporation       997

Apple.com Worldwide Sites    777                 THEGIOIDIDONG.COM                                   740          Apple.com Worldwide Sites     788

Alibaba.com Corporation      663                 5GIAY.VN                                            682          PRICE.COM.HK                  446

AVG.COM                      251                 MUACHUNG.VN                                         524          Amazon Sites                  445

Hewlett Packard              207                 DENTHAN.COM                                         469          DCFEVER.COM                   315



Indonesia                                        Philippines                                                     Singapore
Amazon Sites                 761                  Amazon Sites                                       991          Apple.com Worldwide Sites     575

INDONETWORK.CO.ID            659                  Apple.com Worldwide Sites                          571          Amazon Sites                  423

Apple.com Worldwide Sites    474                  Alibaba.com Corporation                            173          Alibaba.com Corporation       227

BHINNEKA.COM                 322                  Yahoo! Shopping                                    146          GMARKET.COM.SG                150

SMADAV.NET                   320                  AVG.COM                                            127          SINGTELSHOP.COM                89




                             © comScore, Inc. Proprietary and Confidential.   23   Internet Audience 15+ accessing Internet from Home or Work
                                                                                   Source: comScore Media Metrix, January 2011
Online Banking on the Rise in Southeast Asia

 Visitation to Online Banking sites grew by
 double digits in all six countries
 Malaysia is the largest online banking
 market, with 2.7 million users in January
 Indonesia nearly doubled its online banking
 audience over the past year

       +16%         Growth in Unique Visitors (000): Online Banking
            2,746
    2,360                                                                                                      +18%

                        +72%                          +35%                            +39%                          1,543                 +14%
                                                                                                          1,304
                                                         949                                                                         779         889
                             749                    701
                      435                                                         377      525


     Malaysia         Indonesia                      Vietnam                      Philippines             Hong Kong                  Singapore

                                                                 Jan-10           Jan-11

                            © comScore, Inc. Proprietary and Confidential.   24    Internet Audience 15+ accessing Internet from Home or Work
                                                                                   Source: comScore Media Metrix, January 2010 vs January 2011
Local Banks Secure Top Ranking in Most Markets

 Besides Hong Kong, where HSBC led as the most-visited online bank, all other
 markets saw local brands secure the top spot
 Global banking brand Citigroup also secured positions within the top rankings of
 several countries

                 #1 Online Banking                                       #2 Online Banking                           #3 Online Banking
                    Destination                                             Destination                                 Destination
 Country
 Malaysia      Maybank Group                                           Cimbclicks.com.my                           Pbebank.com

 Indonesia     Bankmandiri.co.id                                       BNI.CO.ID                                   Citigroup

 Vietnam       Vietcombank.com.vn                                      Acb.com.vn                                  Dongabank.com.vn

 Philippines   Bpiexpressonline.com                                    Citigroup                                   HSBC
                                                                                                                   Standard Chartered
 Hong Kong     HSBC                                                    Bochk.com
                                                                                                                   PLC
                                                                       United Overseas Bank
 Singapore     Dbs.com.sg                                                                                          Citigroup
                                                                       Group


                      © comScore, Inc. Proprietary and Confidential.    25   Internet Audience 15+ accessing Internet from Home or Work
                                                                             Source: comScore Media Metrix, January 2011
A Clear Appetite for Multimedia in Southeast Asia

 With the exception of Indonesia, visiting to Multimedia sites from these countries
 outpace the global average
 Even in countries where high-bandwidth connections are less common, e.g. the
 Philippines and Vietnam, there is clearly high demand for multimedia content


                          Growth in Reach: Multimedia Sites

                                                                                               +11%                   +17%                   7%
       +6%       +11%                                                       +36%
                     72%                   -1%                                                      73%                   72%           72% 77%
   63% 67%     65%                                                            67%          66%                    61%
                                    56% 55%
                                                                    49%




   Worldwide   Malaysia             Indonesia                         Vietnam             Philippines            Hong Kong              Singapore

                                                  2009 Reach                       2010 Reach


                           © comScore, Inc. Proprietary and Confidential.    26    Internet Audience 15+ accessing Internet from Home or Work
                                                                                   Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Average Video Viewer in High-Bandwidth Hong Kong and Singapore
  Watched Twice as Much Video as Viewers in Malaysia

     Among the three markets in Southeast Asia where comScore measures actual
     video consumption, Malaysia has the largest number of online video viewers but
     the lightest average usage
     The average Hong Kong web user who watched online video in January viewed
     almost 12 hours of video content over the course of the month

       Total Unique Video
         Viewers (000)                                  Videos per Viewer                                            Hours per Viewer

 Malaysia                                           Malaysia                          62                      Malaysia                         5.0
                          8,188.6


Hong Kong                                     Hong Kong                                          127 Hong Kong                                        11.9
                3,748.6


Singapore                                       Singapore                                                   Singapore                                10.7
              2,343.6                                                                           114




                            © comScore, Inc. Proprietary and Confidential.   27   Internet Audience 15+ accessing Internet from Home or Work
                                                                                  Source: comScore Video Metrix, January 2011
Large Nonresident Population Drives Visiting to Philippine News

 Filipino News sites source the majority of their traffic from outside the country
 In Vietnam, local sites are preferred, but traffic from outside the country is minimal
                                        Visitation to Local News/Info Sites
                                        In-country vs Out-of-country Traffic
                                                       Global UV                                                                                     Global UV
                      Vietnam                            (000)                                                          Philippines                    (000)

    VnExpress          78%                              5,254                        INQUIRER.NET                    37%                              765

  24H.COM.VN          86%                 3,722                                       GMANEWS.TV                    41%                         574

       Dan Tri       76%                  3,721                                     PHILSTAR.COM                    46%                        468

   VietNamNet                                                                           ABS-
    Bridge
                     85%            2,903                                                                           33%                              650
                                                                                   CBNNEWS.COM

  VIETBAO.VN         83%         2,615                                                    MB.COM.PH                 36%                   412

    Within Vietnam     Outside Vietnam                                                   Within Philippines                 Outside Philippines

                            © comScore, Inc. Proprietary and Confidential.   28   Internet Audience 15+ accessing Internet from Home or Work
                                                                                  Source: comScore Media Metrix, January 2011
Blog Use is Also Robust in this Region

 All six countries outpaced the global reach of Blogs
 The growth of the category, however, is flat in Hong Kong and Singapore
 Blogs are a key political channel in some countries; higher growth in the
 Philippines may be a result of increased political activity in a presidential election
 year

                                   Growth in Reach: Blog Sites

                                     +8%                                                                                                  -9%
                 +8%                                                       +1%                                       -2%
       --                              68%                                                  +18%
                                   63%                                                                                                60% 55%
   50% 50%     54% 58%                                              56% 57%                       51%           56% 55%
                                                                                         43%




   Worldwide   Malaysia            Indonesia                          Vietnam            Philippines           Hong Kong              Singapore

                                                  2009 Reach                     2010 Reach


                          © comScore, Inc. Proprietary and Confidential.    29   Internet Audience 15+ accessing Internet from Home or Work
                                                                                 Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Search Snapshot for Southeast Asia

   Searchers in the Philippines had the highest average number of searches per
   searcher; Users in Hong Kong and Singapore were also heavy searchers
   Google accounts for 67% of all searches globally; in this region, with the clear
   exception of Hong Kong, users were more likely to use Google for their searches

 Total Searches (MM)                      Avg Searches per Searcher                                               Google Share of Searches

  Malaysia             960                   Malaysia                                98.7                          Malaysia                           76%

 Indonesia          746                    Indonesia                                91.4                          Indonesia                           85%

  Vietnam       563                           Vietnam                              86.4                             Vietnam                            93%

Philippines           788               Philippines                                          150.4              Philippines                       69%
Hong Kong       501
                                        Hong Kong                                         125.1                Hong Kong                        37%
Singapore     304
                                          Singapore                                     115.4                    Singapore                            77%



                             © comScore, Inc. Proprietary and Confidential.   30   Internet Audience 15+ accessing Internet from Home or Work
                                                                                   Source: comScore qSearch, January 2011
Country Overviews




            © comScore, Inc. Proprietary and Confidential.   31
Social Networking, Photos, Blogs Index High in Malaysia

                                                                    Key Categories
                                                           Reach in Malaysia vs WW Average

                                                                                 91%                                                                       50%
   Social Networking    Index: 129                               70%
                                                                                                      Technology        93                                   53%

                                                                             88%                                                                          48%
   Search/Navigation    103                                                 85%
                                                                                                News/Information        79                                      60%

                                                                         81%                                                                             44%
              Photos    154                                                                                  Retail     70
                                                  53%                                                                                                              64%

                                                                72%                                                                                 39%
          Multimedia    108                                                                    Business/Finance         86
                                                              67%                                                                                      46%

                                                   58%                                                                                           36%
               Blogs    117                                                                  Instant Messengers         104
                                                50%                                                                                             35%

                                                       58%                                                                                  28%
Directories/Resources   85                                                                                   Travel     95
                                                               68%                                                                           30%

                                                      57%                                                                            20%
               e-mail   91                                                                                  Sports      63
                                                        63%                                                                                   32%

                                                   53%                                                                               19%
          Downloads     93                                                                                      TV      59
                                                     57%                                                                                       33%

                                                   53%                                                                            15%
          Community     91                                                                              Education       54
                                                     58%                                                                                    29%

                                                 52%                                                                             14%                            Malaysia
              Games     102                                                                               Auctions      44
                                                 51%                                                                                          31%               Worldwide



                                     © comScore, Inc. Proprietary and Confidential.    32   Internet Audience 15+ accessing Internet from Home or Work
                                                                                            Source: comScore Media Metrix (Panel Only), December 2010
Central Malaysia Accounts for Half of the Country’s Web Activity

  Web users in Negeri Sembilan, Selangor
  and Kuala Lumpur make up 54% of the
  country’s Internet population
              Reach of Key Categories
                                       27%
              Banking                  25%
                                            36%                                              Web users in the Central region
    Instant Messengers                      34%                                              are more likely to visit Banking
                                                         59%
                e-mail                                   57%                                 sites and to use IM and webmail
                                                                            90%
     Social Networking                                                      91%              Online Gaming sites are more
                Travel                  27%                                                  likely to be visited by users
                                        27%
                                                     49%
                                                                                             outside Central Malaysia
     News/Information                                50%
                                                 43%
                                                                                             Highest-indexing categories are
                Retail                            45%                                        in fact location-specific
                                           33%                                               categories such as Job Search,
        Online Gaming                       39%
                                                                                             Maps, and Real Estate
          Central Region          Rest of Malaysia

                           © comScore, Inc. Proprietary and Confidential.   33    Internet Audience 15+ accessing Internet from Home or Work
                                                                                  Source: comScore Media Metrix (Panel Only), January 2011
Online Video in Malaysia


     8.2      MM Unique                         Viewers

      78      %   Percent of 15+ Internet Audience

     45       %   Percent of Total Population

    505      MM   Total Videos

     41     MM    Total Hours of Video

      62          Videos per Viewer

     5.0          Hours per Viewer
                   © comScore, Inc. Proprietary and Confidential.   34   Malaysian Audience 15+ accessing Internet from Home or Work
                                                                         Source: comScore Video Metrix, January 2011
SNs, Photos, Blogs, News Most Popular in Indonesia

                                                                   Key Categories
                                                         Reach in Indonesia vs WW Average

                                                                                 90%                                                                      50%
   Social Networking    Index: 128                                                                          Retail     78
                                                                 70%                                                                                              64%
                                                                             85%                                                                         48%
   Search/Navigation     100                                                                        Technology         91
                        Index: 129                                           85%                                                                           53%
                                                                     76%                                                                                43%
              Photos    143
                        103
                                                                                                          Games        84
                                                   53%                                                                                                     51%
                                                               68%                                                                        27%
               Blogs    136
                        154                                                                Instant Messengers          78
                                                 50%                                                                                         35%
                                                           66%                                                                           25%
    News/Information    109
                        108
                                                                                             Business/Finance          56
                                                         60%                                                                                            46%
                                                      56%                                                                               24%
               e-mail   89                                                                            Education        85
                        117                             63%                                                                               29%
                                                     55%                                                                               23%
          Multimedia    83                                                                                 Sports      73
                        85                                    67%                                                                            32%
                                                     55%                                                                              22%
Directories/Resources   81
                        91
                                                                                                           Travel      73
                                                                68%                                                                      30%
                                                   53%                                                                             18%
          Community     91
                        93
                                                                                                           Health      83
                                                     58%                                                                             21%
                                                                                                                                                              Indonesia
                                                 50%                                                                              16%
          Downloads     88                                                                                     TV      49
                        91                         57%                                                                                        33%             Worldwide


                        102
                                     © comScore, Inc. Proprietary and Confidential.   35   Internet Audience 15+ accessing Internet from Home or Work
                                                                                           Source: comScore Media Metrix (Panel Only), December 2010
Instant Messengers, News are Key Categories in Vietnam

                                                                  Key Categories
                                                         Reach in Vietnam vs WW Average

                                                                               91%                                                                                   57%
   Search/Navigation     Index: 128
                        Index: 107                                                                 Downloads         100
                                                                             85%                                                                                     57%
                                                                                 90%                                                                                 57%
    News/Information    149
                         100                                                                             Blogs       113
                        Index: 129                        60%                                                                                                  50%
                                                                   72%                                                                                             56%
          Community     143
                        124
                        103
                                                                                                       Games         109
                                                        58%                                                                                                     51%
                                                                   72%                                                                                       45%
  Instant Messengers    206
                        136
                        154                                                                             Photos       86
                                      35%                                                                                                                          53%
                                                              69%                                                                                      37%
               Retail   108
                        109
                        108
                                                                                            Business/Finance         82
                                                            64%                                                                                              46%
                                                               67%                                                                                     37%
                        97
                        89                                                                          Education        128
Directories/Resources   117                                     68%                                                                            29%
                                                               67%                                                                                  35%
          Multimedia    100
                        83                                                                              Sports       112
                        85                                     67%                                                                                32%
                                                             66%                                                                                    35%
               e-mail   105
                        81
                        91
                                                                                                      Auctions       113
                                                            63%                                                                                   31%
                                                              66%                                                                            28%
   Social Networking    94
                        91
                        93
                                                                                                  Automotive         119
                                                                70%                                                                        24%
                                                                                                                                                             Vietnam
                                                      60%                                                                                 23%
         Technology     112
                        88                                                                                   TV      70
                        91                          53%                                                                                            33%       Worldwide


                        102
                                      © comScore, Inc. Proprietary and Confidential.   36     Internet Audience 15+ accessing Internet from Home or Work
                                                                                              Source: comScore Media Metrix (Panel Only), December 2010
Photos, Social Networking and IM Index High in the Philippines

                                                                Key Categories
                                                    Reach in the Philippines vs WW Average

                         Index: 128
                        Index: 135                                    95%                                                                                  51%
   Social Networking                                                                                 Technology         95
                                                        70%                                                                                                 53%
                         100
                        Index: 129
                        167                                       88%                                                                                     48%
              Photos                                                                                        Retail      75
                                             53%                                                                                                                     64%
                        143
                        103
                        102                                     87%                                                                                       47%
   Search/Navigation                                                                         News/Information           79
                                                                85%                                                                                                60%
                        136
                        154
                        109                            73%                                                                                               43%
          Multimedia                                                                        Instant Messengers          123
                                                     67%                                                                                        35%
                        109
                        108
                        100                        63%                                                                                     27%
               e-mail                                                                                       Travel      92
                                                   63%                                                                                      30%
                        89
                        117
                        90                        61%                                                                                    24%
Directories/Resources                                                                        Business/Finance           53
                                                    68%                                                                                                   46%
                        83
                        85
                        118                   60%                                                                                       23%
              Games                                                                                        Sports       74
                                            51%                                                                                               32%
                        81
                        91
                        105                      60%                                                                                   22%
          Downloads                                                                                    Education        76
                                                57%                                                                                       29%
                        91
                        93
                        89                   52%                                                                                     19%
          Community                                                                                             TV      58
                                               58%                                                                                             33%
                        88                  51%                                                                                   15%                           Philippines
               Blogs    91
                        102                                                                                Health       72
                                            50%                                                                                     21%                         Worldwide


                                      © comScore, Inc. Proprietary and Confidential.   37   Internet Audience 15+ accessing Internet from Home or Work
                                                                                            Source: comScore Media Metrix (Panel Only), December 2010
Business/Finance and News are Key in Hong Kong

                                                                  Key Categories
                                                        Reach in Hong Kong vs WW Average

                                                                                      85%                                                                            55%
   Search/Navigation    Index: 100                                                                           Blogs       109
                                                                                      85%                                                                          50%
                                                                         76%                                                                                          53%
   Social Networking    107                                                                           Technology         100
                                                                       70%                                                                                            53%
                                                                      72%                                                                                          51%
          Multimedia    107                                                                                Games         99
                                                                    67%                                                                                            51%
                                                                        71%                                                                                       48%
    News/Information    119                                                                            Downloads         84
                                                              60%                                                                                                       57%
                                                                  67%                                                                                           45%
               e-mail   106                                                                  Instant Messengers          130
                                                                 63%                                                                                      35%
                                                                   66%                                                                                      40%
              Photos    125                                                                               Auctions       129
                                                        53%                                                                                         31%
                                                                62%                                                                                      38%
               Retail   97                                                                                       TV      115
                                                                 64%                                                                                  33%
                                                               61%                                                                                  32%
Directories/Resources   90                                                                                   Travel      107
                                                                 68%                                                                               30%
                                                          56%                                                                                 24%
    Business/Finance    122                                                                             Education        83
                                                  46%                                                                                            29%
                                                          55%                                                                            19%                    Hong Kong
          Community     95                                                                                  Sports       60
                                                           58%                                                                                       32%        Worldwide


                                     © comScore, Inc. Proprietary and Confidential.     38   Internet Audience 15+ accessing Internet from Home or Work
                                                                                             Source: comScore Media Metrix (Panel Only), December 2010
Online Video in Hong Kong


    3.7      MM Unique                         Viewers

     86      %    Percent of 15+ Internet Audience

    60       %    Percent of Total Population

   476       MM   Total Videos

    45      MM    Total Hours of Video

   127            Videos per Viewer

   11.9           Hours per Viewer
                  © comScore, Inc. Proprietary and Confidential.   39   Hong Kong Audience 15+ accessing Internet from Home or Work
                                                                        Source: comScore Video Metrix, January 2011
Travel, IMs, Photos are Highest Indexing in Singapore

                                                                   Key Categories
                                                         Reach in Singapore vs WW Average

                                                                             87%                                                                                    54%
   Search/Navigation    Index: 102                                          85%
                                                                                                  Technology        102                                            53%

                                                                          82%                                                                                      52%
   Social Networking    116                                      70%
                                                                                                       Games        102                                           51%

                                                                      77%                                                                                     50%
          Multimedia    116                                                                        Downloads        88
                                                              67%                                                                                                    57%

                                                              68%                                                                                            48%
              Photos    128                                                                Instant Messengers       137
                                                  53%                                                                                              35%

                                                            65%                                                                                             47%
               e-mail   103                                                                              Travel     157
                                                           63%                                                                                 30%

                                                         65%                                                                                               44%
          Community     112                                                                 Business/Finance        96
                                                       58%                                                                                                  46%

                                                        59%                                                                                  27%
Directories/Resources   87                                                                                  TV      84
                                                           68%                                                                                  33%

                                                       58%                                                                                  27%
               Retail   91                                                                              Sports      85
                                                         64%                                                                                   32%

                                                       58%                                                                               24%
    News/Information    96                                                                          Education       83
                                                        60%                                                                                 29%

                                                  55%                                                                                19%                    Singapore
               Blogs    110                                                                           Auctions      60
                                                50%                                                                                             31%         Worldwide



                                     © comScore, Inc. Proprietary and Confidential.   40      Internet Audience 15+ accessing Internet from Home or Work
                                                                                              Source: comScore Media Metrix (Panel Only), December 2010
Online Video in Singapore


     2.3     MM Unique                         Viewers

      78      %   Percent of 15+ Internet Audience

     58      %    Percent of Total Population

    266      MM   Total Videos

     25     MM    Total Hours of Video

    114           Videos per Viewer

    10.7          Hours per Viewer
                  © comScore, Inc. Proprietary and Confidential.   41   Singaporean Audience 15+ accessing Internet from Home or Work
                                                                        Source: comScore Video Metrix, January 2011
Thank You!




             © comScore, Inc. Proprietary and Confidential.   42
State of the Internet with a Focus on Southeast Asia
9 March 2011




 Joe Nguyen     Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR)
              hp +65 9478 2100 | email jnguyen@comscore.com

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Com score state of the internet southeast asia march 2011

  • 1. State of the Internet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com
  • 2. comScore is a Global Leader in Measuring the Digital World NASDAQ SCOR Clients 1,600+ worldwide Employees 1,000+ Headquarters Reston, VA 170+ countries under measurement; Global Coverage 43 markets reported Local Presence 30+ locations in 21 countries © comScore, Inc. Proprietary and Confidential. 2 V0910
  • 3. Global Coverage, Local Presence comScore Locations © comScore, Inc. Proprietary and Confidential. 3 V0910
  • 4. comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics 2 Million Person Panel The Only Global Measurement ° 360°View of Person Behavior of Audience and E-commerce 170+ Countries Under Measurement 43 Markets Reported © comScore, Inc. Proprietary and Confidential. 4 V0910
  • 5. The Global Internet Audience © comScore, Inc. Proprietary and Confidential. 5
  • 6. Asia Continues Audience Growth Growth is flat in North America, European Worldwide Online Population (Millions) growth mostly driven by Russia +8% 30 million new Internet users were added 1,324 in the Asia Pacific Region over the past 1,222 year High percentage growth continues in MidEast/Africa and Latin America December 2009 December 2010 +6% Dec 2009 534.0 Dec 2010 505.7 +8% 336.4 361.7 +3% +32% +15% 198.4 204.0 85.2 112.5 96.6 111.4 Asia Pacific Europe North America Middle East - Latin America Africa © comScore, Inc. Proprietary and Confidential. 6 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
  • 7. Online Audience Sizes in Southeast Asia, 15+ Home & Work Indonesia shows the highest percentage growth over the past year, adding 2 million web users since December 2009 Mature Internet markets posted significantly lower growth rates Online Population Sizes (MM) Southeast Asia +11% 10.4 +32% 9.4 8.6 +16% +16% 6.5 6.8 +8% 5.8 5.5 4.8 4.3 +3% 4.0 2.8 2.9 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 2010 © comScore, Inc. Proprietary and Confidential. 7 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010
  • 8. In Terms of Reach Worldwide, the Photos Category is Growing Fastest Key Categories Reach of WW Population, 2009 vs 2010 52.7% 85.0% Photos +24% Search/Navigation Growth: +5% 42.6% 80.8% 51.3% 70.5% Games +3% Social Networking +4% 49.8% 67.6% 50.0% 68.3% Blogs --- +4% 49.8% Directories/Resour… 65.7% 45.5% 66.8% Business/Finance +1% Multimedia +6% 45.2% 63.0% 34.7% 63.9% Instant Messengers -15% Retail +3% 41.1% 61.8% 32.7% 63.1% TV +2% e-mail -4% 31.9% 65.8% 31.5% 60.3% Sports -4% News/Information +1% 32.8% 59.4% 31.1% 58.1% Auctions -7% Community +4% 33.6% 55.8% 29.7% 56.9% Travel +4% Downloads +11% 28.6% 51.3% 28.8% 2010 53.1% Education -5% Technology -2% 30.4% 54.3% 2009 © comScore, Inc. Proprietary and Confidential. 8 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 9. Social Networking the Biggest Gainer in terms of Share of Time Spent Online. Instant Messengers and Email Lost Share Key Categories: Share of Time Spent Online WW Population, 2009 vs 2010 3.1% 2.6% Search/Navigation Photos 3.0% 0.7% 16.0% 3.8% Social Networking Games 11.9% 3.9% 2.2% 0.9% Directories/Resources Blogs 1.9% 0.8% 6.2% 1.5% Multimedia Business/Finance 5.7% 1.6% 3.5% Instant 9.2% Retail 3.1% Messengers 12.2% 6.6% 0.6% e-mail TV 7.2% 0.5% 2.4% 1.2% News/Information Sports 2.5% 1.2% 1.9% 1.6% Community Auctions 2.0% 1.7% 0.8% 0.5% Downloads Travel 0.8% 0.5% 0.6% 0.7% 2010 Share Technology Education 0.6% 0.7% 2009 Share © comScore, Inc. Proprietary and Confidential. 9 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 10. Southeast Asia Demographics & Internet Usage © comScore, Inc. Proprietary and Confidential. 10
  • 11. Emerging Internet Markets in Southeast Asia Skew Very Young Hong Kong and Singapore skew older even than the global average; Malaysia, Indonesia, Vietnam and the Philippines have significantly younger audiences Composition of Internet Audience 15+ WW 27% 26% 22% 14% 11% Malaysia 37% 26% 22% 9% 6% Indonesia 40% 32% 17% 7% Vietnam 38% 33% 15% 9% 6% Philippines 40% 30% 20% 8% Hong Kong 19% 22% 25% 23% 12% Singapore 21% 24% 27% 19% 9% 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary and Confidential. 11 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 12. Average Usage Highest in Mature Markets High levels of usage in Hong Kong and Singapore due to availability and ubiquity of fast internet connections Larger countries with lower web penetration rates have relatively lower consumption; size and relative heaviness of usage of younger web users have a large impact on these averages Internet Users (Millions) Total Online Hours per Visitor Malaysia 10.4 Malaysia 16.1 Indonesia 8.6 Indonesia 14.8 Vietnam 6.8 Vietnam 23.2 Philippines 5.5 Philippines 16.7 Hong Kong 4.3 Hong Kong 25.9 Singapore 2.9 Singapore 22.3 © comScore, Inc. Proprietary and Confidential. 12 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 13. 15-34 Year Olds Spend More Time Online; Difference Varies by Country In each country, 15-34 year olds spend more time online on average Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders Average Hours Spent Online 31.0 24.4 25.4 22.4 20.1 19.7 16.8 17.1 15.0 14.8 14.6 15.8 Age 15-34 Age 35+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore © comScore, Inc. Proprietary and Confidential. 13 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 14. Composition and Usage by Gender is Even, with some Exceptions Average usage by males edged out females’ usage in Indonesia, Vietnam, and Singapore by 1-2 hours. Elsewhere, usage by gender is relatively even Male/Female 15+ web population is within a few points of an even split by gender in all countries with the exception of Indonesia Average Hours Spent Online 25.9 25.9 23.6 22.6 22.8 21.8 16.0 16.2 16.5 17.0 15.3 13.8 Males 15+ Females 15+ Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Female Share 47% 36% 46% 48% 51% 51% of Internet Population © comScore, Inc. Proprietary and Confidential. 14 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  • 15. Topics - Social Networking & Photos - Travel & Low Cost Airlines - Growth of Online Retail - Online Banking on the Rise - Video and Multimedia - News and Blog Sites - Search Snapshot © comScore, Inc. Proprietary and Confidential. 15
  • 16. Strong Social Network Penetration in the Region Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region Philippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by Facebook Growth in Reach: Social Networks +13% +6% +1% +11% +1% +4% 91% 89% 90% +35% 90% 95% 81% 81% 82% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 16 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 17. Philippines is the Top Facebook Market In the World Facebook.com Top 15 Markets by % Reach Philippines 93.7 The Philippines, Malaysia Turkey 90.7 and Indonesia are among Israel 90.2 the top 15 countries with the Chile 89.5 highest Facebook Malaysia 88.4 penetration Argentina 88.3 Venezuela 87.8 Though Photo and IM usage Indonesia 87.4 is also above average in the Canada 86.9 Philippines, FB is the most Colombia 86.7 common touchpoint for web Peru 83.4 users there: FB is the #1 site Mexico 82.6 there, and average usage is United Kingdom 81.4 7 hours per user Puerto Rico 81.4 Finland 81.2 © comScore, Inc. Proprietary and Confidential. 17 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 18. Indonesia and Singapore are Among Top Twitter Markets 21 percent of Indonesian web users visited Twitter.com in January, making it the #4 site in terms of Twitter reach Twitter Top 15 Markets by % Reach Netherlands 26.0 Brazil 23.4 Japan 22.0 Indonesia 21.0 Venezuela 19.4 Canada 15.1 United Kingdom 14.0 Philippines 13.8 Singapore 13.6 Turkey 13.6 Chile 13.1 United States 13.0 Argentina 12.5 Mexico 12.5 Colombia 10.7 © comScore, Inc. Proprietary and Confidential. 18 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 19. Social Networking spurs Photos Category Growth in Vietnam, Malaysia, Philippines Sharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook Photos Ubiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category Growth in Reach: Photo Sites +47% +46% +16% +23% +17% +24% 91% 89% 90% +73% 90% 95% 81% 82% 81% 68% 70% 66% 68% 76% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 19 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 20. Large Increases in Visiting to Travel Sites in Southeast Asia Web users in Southeast Asia are rapidly gaining confidence in using the web to research and book travel The large number of low cost airlines servicing the region is a primary contributor to this growth Growth in Reach: Travel Sites +14% -1% 47% +4% 41% +14% +62% +42% +159% 32% 32% 29% 30% 28% 27% 25% 22% 20% 17% 15% 8% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 20 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 21. LCAs Among Most Visited & Post Highest Growth in Each Country Unique Visitors (000) & YOY Growth Top 3 Airline Sites per Country Malaysia Vietnam Hong Kong Cathay AirAsia 1,088 Qantas Airlines 122 +40% Pacific Group 151 +8% Malaysia Airlines 444 -10% Tiger Airways 101 +1,381%Tiger Airways 75 +1,904% Firefly Airlines 223 +49% Vietnam Airlines 92 AirAsia 36 Indonesia Philippines Singapore Lion Air 375 +123% Cebu Pacific Tiger 409 +58% 276 +40% Airways AirAsia 311 Philippine Airlines 203 +41% Qantas 150 -10% Airlines Garuda Air Phil Express 114 Singapore 193 +106% 145 --- Indonesia Airlines © comScore, Inc. Proprietary and Confidential. 21 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 and January 2011
  • 22. Online Retail is Growing Rapidly in Southeast Asia Hong Kong and Singapore show relatively flat growth for Retail, still below the global average Emerging markets are showing signs of catching up, led by Vietnam with 69% reach and fastest year over year growth Growth in Reach: Retail Sites +36% +3% +6% -1% +9% 69% 62% 64% +20% +11% 58% 62% 59% 58% 50% 51% 41% 44% 41% 43% 48% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 22 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 23. Vietnam’s Top Retail Sites are Almost Exclusively Local Indonesia Also Has Local Representation Among Top Sites Unique Visitors (000) Top 5 Retail Sites per Country Malaysia Vietnam Hong Kong Amazon Sites 1,110 VATGIA.COM 2,743 Alibaba.com Corporation 997 Apple.com Worldwide Sites 777 THEGIOIDIDONG.COM 740 Apple.com Worldwide Sites 788 Alibaba.com Corporation 663 5GIAY.VN 682 PRICE.COM.HK 446 AVG.COM 251 MUACHUNG.VN 524 Amazon Sites 445 Hewlett Packard 207 DENTHAN.COM 469 DCFEVER.COM 315 Indonesia Philippines Singapore Amazon Sites 761 Amazon Sites 991 Apple.com Worldwide Sites 575 INDONETWORK.CO.ID 659 Apple.com Worldwide Sites 571 Amazon Sites 423 Apple.com Worldwide Sites 474 Alibaba.com Corporation 173 Alibaba.com Corporation 227 BHINNEKA.COM 322 Yahoo! Shopping 146 GMARKET.COM.SG 150 SMADAV.NET 320 AVG.COM 127 SINGTELSHOP.COM 89 © comScore, Inc. Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 24. Online Banking on the Rise in Southeast Asia Visitation to Online Banking sites grew by double digits in all six countries Malaysia is the largest online banking market, with 2.7 million users in January Indonesia nearly doubled its online banking audience over the past year +16% Growth in Unique Visitors (000): Online Banking 2,746 2,360 +18% +72% +35% +39% 1,543 +14% 1,304 949 779 889 749 701 435 377 525 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Jan-10 Jan-11 © comScore, Inc. Proprietary and Confidential. 24 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 vs January 2011
  • 25. Local Banks Secure Top Ranking in Most Markets Besides Hong Kong, where HSBC led as the most-visited online bank, all other markets saw local brands secure the top spot Global banking brand Citigroup also secured positions within the top rankings of several countries #1 Online Banking #2 Online Banking #3 Online Banking Destination Destination Destination Country Malaysia Maybank Group Cimbclicks.com.my Pbebank.com Indonesia Bankmandiri.co.id BNI.CO.ID Citigroup Vietnam Vietcombank.com.vn Acb.com.vn Dongabank.com.vn Philippines Bpiexpressonline.com Citigroup HSBC Standard Chartered Hong Kong HSBC Bochk.com PLC United Overseas Bank Singapore Dbs.com.sg Citigroup Group © comScore, Inc. Proprietary and Confidential. 25 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 26. A Clear Appetite for Multimedia in Southeast Asia With the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global average Even in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia content Growth in Reach: Multimedia Sites +11% +17% 7% +6% +11% +36% 72% -1% 73% 72% 72% 77% 63% 67% 65% 67% 66% 61% 56% 55% 49% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 26 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 27. Average Video Viewer in High-Bandwidth Hong Kong and Singapore Watched Twice as Much Video as Viewers in Malaysia Among the three markets in Southeast Asia where comScore measures actual video consumption, Malaysia has the largest number of online video viewers but the lightest average usage The average Hong Kong web user who watched online video in January viewed almost 12 hours of video content over the course of the month Total Unique Video Viewers (000) Videos per Viewer Hours per Viewer Malaysia Malaysia 62 Malaysia 5.0 8,188.6 Hong Kong Hong Kong 127 Hong Kong 11.9 3,748.6 Singapore Singapore Singapore 10.7 2,343.6 114 © comScore, Inc. Proprietary and Confidential. 27 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 28. Large Nonresident Population Drives Visiting to Philippine News Filipino News sites source the majority of their traffic from outside the country In Vietnam, local sites are preferred, but traffic from outside the country is minimal Visitation to Local News/Info Sites In-country vs Out-of-country Traffic Global UV Global UV Vietnam (000) Philippines (000) VnExpress 78% 5,254 INQUIRER.NET 37% 765 24H.COM.VN 86% 3,722 GMANEWS.TV 41% 574 Dan Tri 76% 3,721 PHILSTAR.COM 46% 468 VietNamNet ABS- Bridge 85% 2,903 33% 650 CBNNEWS.COM VIETBAO.VN 83% 2,615 MB.COM.PH 36% 412 Within Vietnam Outside Vietnam Within Philippines Outside Philippines © comScore, Inc. Proprietary and Confidential. 28 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  • 29. Blog Use is Also Robust in this Region All six countries outpaced the global reach of Blogs The growth of the category, however, is flat in Hong Kong and Singapore Blogs are a key political channel in some countries; higher growth in the Philippines may be a result of increased political activity in a presidential election year Growth in Reach: Blog Sites +8% -9% +8% +1% -2% -- 68% +18% 63% 60% 55% 50% 50% 54% 58% 56% 57% 51% 56% 55% 43% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 29 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 30. Search Snapshot for Southeast Asia Searchers in the Philippines had the highest average number of searches per searcher; Users in Hong Kong and Singapore were also heavy searchers Google accounts for 67% of all searches globally; in this region, with the clear exception of Hong Kong, users were more likely to use Google for their searches Total Searches (MM) Avg Searches per Searcher Google Share of Searches Malaysia 960 Malaysia 98.7 Malaysia 76% Indonesia 746 Indonesia 91.4 Indonesia 85% Vietnam 563 Vietnam 86.4 Vietnam 93% Philippines 788 Philippines 150.4 Philippines 69% Hong Kong 501 Hong Kong 125.1 Hong Kong 37% Singapore 304 Singapore 115.4 Singapore 77% © comScore, Inc. Proprietary and Confidential. 30 Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch, January 2011
  • 31. Country Overviews © comScore, Inc. Proprietary and Confidential. 31
  • 32. Social Networking, Photos, Blogs Index High in Malaysia Key Categories Reach in Malaysia vs WW Average 91% 50% Social Networking Index: 129 70% Technology 93 53% 88% 48% Search/Navigation 103 85% News/Information 79 60% 81% 44% Photos 154 Retail 70 53% 64% 72% 39% Multimedia 108 Business/Finance 86 67% 46% 58% 36% Blogs 117 Instant Messengers 104 50% 35% 58% 28% Directories/Resources 85 Travel 95 68% 30% 57% 20% e-mail 91 Sports 63 63% 32% 53% 19% Downloads 93 TV 59 57% 33% 53% 15% Community 91 Education 54 58% 29% 52% 14% Malaysia Games 102 Auctions 44 51% 31% Worldwide © comScore, Inc. Proprietary and Confidential. 32 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 33. Central Malaysia Accounts for Half of the Country’s Web Activity Web users in Negeri Sembilan, Selangor and Kuala Lumpur make up 54% of the country’s Internet population Reach of Key Categories 27% Banking 25% 36% Web users in the Central region Instant Messengers 34% are more likely to visit Banking 59% e-mail 57% sites and to use IM and webmail 90% Social Networking 91% Online Gaming sites are more Travel 27% likely to be visited by users 27% 49% outside Central Malaysia News/Information 50% 43% Highest-indexing categories are Retail 45% in fact location-specific 33% categories such as Job Search, Online Gaming 39% Maps, and Real Estate Central Region Rest of Malaysia © comScore, Inc. Proprietary and Confidential. 33 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), January 2011
  • 34. Online Video in Malaysia 8.2 MM Unique Viewers 78 % Percent of 15+ Internet Audience 45 % Percent of Total Population 505 MM Total Videos 41 MM Total Hours of Video 62 Videos per Viewer 5.0 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 34 Malaysian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 35. SNs, Photos, Blogs, News Most Popular in Indonesia Key Categories Reach in Indonesia vs WW Average 90% 50% Social Networking Index: 128 Retail 78 70% 64% 85% 48% Search/Navigation 100 Technology 91 Index: 129 85% 53% 76% 43% Photos 143 103 Games 84 53% 51% 68% 27% Blogs 136 154 Instant Messengers 78 50% 35% 66% 25% News/Information 109 108 Business/Finance 56 60% 46% 56% 24% e-mail 89 Education 85 117 63% 29% 55% 23% Multimedia 83 Sports 73 85 67% 32% 55% 22% Directories/Resources 81 91 Travel 73 68% 30% 53% 18% Community 91 93 Health 83 58% 21% Indonesia 50% 16% Downloads 88 TV 49 91 57% 33% Worldwide 102 © comScore, Inc. Proprietary and Confidential. 35 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 36. Instant Messengers, News are Key Categories in Vietnam Key Categories Reach in Vietnam vs WW Average 91% 57% Search/Navigation Index: 128 Index: 107 Downloads 100 85% 57% 90% 57% News/Information 149 100 Blogs 113 Index: 129 60% 50% 72% 56% Community 143 124 103 Games 109 58% 51% 72% 45% Instant Messengers 206 136 154 Photos 86 35% 53% 69% 37% Retail 108 109 108 Business/Finance 82 64% 46% 67% 37% 97 89 Education 128 Directories/Resources 117 68% 29% 67% 35% Multimedia 100 83 Sports 112 85 67% 32% 66% 35% e-mail 105 81 91 Auctions 113 63% 31% 66% 28% Social Networking 94 91 93 Automotive 119 70% 24% Vietnam 60% 23% Technology 112 88 TV 70 91 53% 33% Worldwide 102 © comScore, Inc. Proprietary and Confidential. 36 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 37. Photos, Social Networking and IM Index High in the Philippines Key Categories Reach in the Philippines vs WW Average Index: 128 Index: 135 95% 51% Social Networking Technology 95 70% 53% 100 Index: 129 167 88% 48% Photos Retail 75 53% 64% 143 103 102 87% 47% Search/Navigation News/Information 79 85% 60% 136 154 109 73% 43% Multimedia Instant Messengers 123 67% 35% 109 108 100 63% 27% e-mail Travel 92 63% 30% 89 117 90 61% 24% Directories/Resources Business/Finance 53 68% 46% 83 85 118 60% 23% Games Sports 74 51% 32% 81 91 105 60% 22% Downloads Education 76 57% 29% 91 93 89 52% 19% Community TV 58 58% 33% 88 51% 15% Philippines Blogs 91 102 Health 72 50% 21% Worldwide © comScore, Inc. Proprietary and Confidential. 37 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 38. Business/Finance and News are Key in Hong Kong Key Categories Reach in Hong Kong vs WW Average 85% 55% Search/Navigation Index: 100 Blogs 109 85% 50% 76% 53% Social Networking 107 Technology 100 70% 53% 72% 51% Multimedia 107 Games 99 67% 51% 71% 48% News/Information 119 Downloads 84 60% 57% 67% 45% e-mail 106 Instant Messengers 130 63% 35% 66% 40% Photos 125 Auctions 129 53% 31% 62% 38% Retail 97 TV 115 64% 33% 61% 32% Directories/Resources 90 Travel 107 68% 30% 56% 24% Business/Finance 122 Education 83 46% 29% 55% 19% Hong Kong Community 95 Sports 60 58% 32% Worldwide © comScore, Inc. Proprietary and Confidential. 38 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 39. Online Video in Hong Kong 3.7 MM Unique Viewers 86 % Percent of 15+ Internet Audience 60 % Percent of Total Population 476 MM Total Videos 45 MM Total Hours of Video 127 Videos per Viewer 11.9 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 39 Hong Kong Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 40. Travel, IMs, Photos are Highest Indexing in Singapore Key Categories Reach in Singapore vs WW Average 87% 54% Search/Navigation Index: 102 85% Technology 102 53% 82% 52% Social Networking 116 70% Games 102 51% 77% 50% Multimedia 116 Downloads 88 67% 57% 68% 48% Photos 128 Instant Messengers 137 53% 35% 65% 47% e-mail 103 Travel 157 63% 30% 65% 44% Community 112 Business/Finance 96 58% 46% 59% 27% Directories/Resources 87 TV 84 68% 33% 58% 27% Retail 91 Sports 85 64% 32% 58% 24% News/Information 96 Education 83 60% 29% 55% 19% Singapore Blogs 110 Auctions 60 50% 31% Worldwide © comScore, Inc. Proprietary and Confidential. 40 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
  • 41. Online Video in Singapore 2.3 MM Unique Viewers 78 % Percent of 15+ Internet Audience 58 % Percent of Total Population 266 MM Total Videos 25 MM Total Hours of Video 114 Videos per Viewer 10.7 Hours per Viewer © comScore, Inc. Proprietary and Confidential. 41 Singaporean Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  • 42. Thank You! © comScore, Inc. Proprietary and Confidential. 42
  • 43. State of the Internet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com