SlideShare a Scribd company logo
1 of 12
Download to read offline
Analysis of 150 websites using
      Facebook Login buttons




                    January 2013
                    Mickael Bentz
Using Facebook Login




Copyright Neolane - 2012                          Neolane confidential   2
What is Facebook Login?

   ►     "Facebook Login makes it easy to connect with users on
         your app or website"
          It's a sign-on solution

   ►     Facebook Login has a Monthly Active Users (MAU) count
          Measuring the MAU determines engagement and data capture potential
          1 monthly active user =
            1 contact who grants
            access to some of his
            Facebook profile
            information




Copyright Neolane - 2012                                               Neolane confidential   3
Sample - Split by Geography & Sector

   ►     150 websites with Facebook login using leading social sign-
         on solutions, mostly US

   ►     Media websites are clearly the biggest Facebook login users
                              Country                             Count
                                    U.S.                            125
                                France                                 9
                                    U.K.                               6
                                ROW                                 10

                      Sector               Count              Count                       Count
                           Media            68                  CPG                           6

                  E-Commerce                17     Travel / High-tech / Automobile            5
                  Entertainment             13           Non Profit / Sport                   4
                           Retail           12                 Other                          11

Copyright Neolane - 2012                                                         Neolane confidential   4
Facebook Login Types

   ►     Form filling and simple login are the most common use
         cases

   ►     Open Graph is still emerging

       Type of login                  What is it?                Count        %

                              The Facebook Login button
          Form filling      automatically fills a sign in form
                                                                  74       49%

                            The Facebook Login logs you in
         Simple login                (no forms)
                                                                  73       49%
                           Facebook Login lets you use open
                            graph verbs to share what you
         Open graph           listen, read, watch, etc. with
                                                                   2       1.3%
                                   friends on Facebook



Copyright Neolane - 2012                                                 Neolane confidential   5
Type of Information Requested

   ►     Email, birthday & current city are the most requested info

   ►     Very few Facebook Logins do not request any information
                Information asked        Count          % of count
                            Email         143              94%
                           Birthday       108              71%
                       Current city       88               58%
                            Likes         25               17%
                           Interests      21               14%
               Personal description       17               11%
               Photos or Hometown         11               7%
     Friends’ information or Education
                                           9               6%
          history or Work history
                           Nothing         6               4%
Copyright Neolane - 2012                                     Neolane confidential   6
Average Monthly Active Users (MAU) of
    the Top 20 Sites Analyzed

   ►     Websites connected to Facebook driving the larges user
         volumes pertain to entertainment, ecommerce, media and
         sports

   ►     Other sectors drive roughly 2 times less activity


                   Type of login   Count   Percentage   MAU
                  Entertainment      3       7.5%       70K
                    Ecommerce        3       7.5%       66.7K
                           Media    25       62.5%      61.6K
                           Sport     2        5%        50K
                           Other     7       17.5%      28.6K



Copyright Neolane - 2012                                        Neolane confidential   7
For further details about
    Neolane Social Media Marketing Solutions
                              http://bit.ly/neoSMM
                           https://twitter.com/Neolane

Copyright Neolane - 2012                                 Neolane confidential   8
Appendix




Copyright Neolane - 2012              Neolane confidential   9
Global Top 20 "Facebook Login" Apps (MAU)

   Application                    MAU      Application                             MAU
 1) AlloCine (Media)             310,000 11) MTV.com (Entertainment)            100,000
 2) ABC.com (Media)              100,000 12) Channel 4 Registration             100,000
                                         (Entertainment)
 3) CBS (Media)                  100,000 13) Mon shopping social                 60,000
                                         (Cdiscount / E-commerce)
 4) CNN (Media)                  100,000 14) Mustang Customizer                  50,000
                                         (Automobile)
 5) Univision.com (Media)        100,000 15) Canalplus.fr (Entertainment)        50,000
 6) Imvu (Media)                 100,000 16) Oprah.com (Media)                   50,000
 7) Tune In (Media)              100,000 17) NBA All-Access (Sport)              50,000
 8) Cent (Media)                 100,000 18) NHL.com (Sport)                     50,000
 9) Swagbucks (E-Commerce)       100,000 19) TVGuide.com (Media)                 50,000
 10) Daily Mail Online (Media)   100,000 20) GSN.com (Media)                     50,000
Copyright Neolane - 2012                                              Neolane confidential   10
Top 20 "Simple Login" Apps (MAU)

                           Brand     MAU               Brand                    MAU
 1. Allociné (Media)               310,000   10. TV Guide (Media)               50,000

 2. ABC (Media)                    100,000   10. GSN (Media)                    50,000
 2. CBS (Media)                    100,000   10. Zeebox (Media)                 50,000
 2. CNN (Media)                    100,000   10. USA Today (Media)              50,000
 2. Imvu (Media)                   100,000   10. Forbes (Media)                 50,000
 2. Cent (Media)                   100,000   10. Yellow Pages (Service)         50,000
 2. Swagbucks (E-commerce)         100,000   10. OpenSky (E-commerce) 50,000
 2. MTV (Entertainement)           100,000   18. Map My Fitness                 50,000
                                             (Fitness)
 2. Channel 4 (Entertainement)     100,000   18. Lifetime (Media)               10,000
 10. Oprah (Media)                 50,000    18. Indystar.com (Media)           10,000

Copyright Neolane - 2012                                                Neolane confidential   11
Top 20 "Form Filling" Apps (MAU)

 Brand                            MAU       Brand                            MAU
 1. Univision (Media)             100 000   8. CBC (Media)                   10 000

 1. Tune In (Media)               100 000   8. iVillage (Media)              10 000

 1. Daily Mail Online (Media)     100 000   8. Car and Driver (Media)        10 000

 4. NBA (Sport)                   50 000    8. Autotrader.com                10 000
                                            (Automobile)
 4. NHL (Sport)                   50 000    8. Garmin (High Tech)            10 000
 4. David’s Bridal (E-commerce)   50 000    8. Jetstar (Travel)              10 000
 4. The Economist (Media)         50 000    8. L’Occitane (Retail)           10 000
 8. NBC (Media)                   10 000    8. The Daily Beast (Media)       10 000
 8. Fox (Media)                   10 000    8. Metro (Media)                 10 000
 8. GameFly (Video Games)         10 000    8. Universal Music               10 000
                                            (Entertainment)
Copyright Neolane - 2012                                             Neolane confidential   12

More Related Content

What's hot

Social media around the world 2011
Social media around the world 2011Social media around the world 2011
Social media around the world 2011Steven Van Belleghem
 
Over 40 Really Useful UK Marketing Facts And Figures
Over 40 Really Useful UK Marketing Facts And FiguresOver 40 Really Useful UK Marketing Facts And Figures
Over 40 Really Useful UK Marketing Facts And Figuresmgower
 
Social Media around the World 2011
Social Media around the World 2011Social Media around the World 2011
Social Media around the World 2011InSites Consulting
 
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
 
Nielsen亚太SNS研究
Nielsen亚太SNS研究Nielsen亚太SNS研究
Nielsen亚太SNS研究weichengwendao
 
Asian Digital Youth 2010
Asian Digital Youth 2010Asian Digital Youth 2010
Asian Digital Youth 2010Ian Stewart
 
Mobile Social Networks Best Practices from Asia
Mobile Social Networks Best Practices from AsiaMobile Social Networks Best Practices from Asia
Mobile Social Networks Best Practices from AsiaBenjamin Joffe
 
B2B buyers and social media
B2B buyers and social mediaB2B buyers and social media
B2B buyers and social mediaJosh Feldberg
 
Mr Lorphelin Smart Devices save the press ?
Mr Lorphelin Smart Devices save the press ?Mr Lorphelin Smart Devices save the press ?
Mr Lorphelin Smart Devices save the press ?IDATE DigiWorld
 
Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012Duong The Vinh
 
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Maple Aikon
 
Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012ISC Marketing Corporation
 
[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
 

What's hot (16)

Brand24
Brand24Brand24
Brand24
 
Social media around the world 2011
Social media around the world 2011Social media around the world 2011
Social media around the world 2011
 
Over 40 Really Useful UK Marketing Facts And Figures
Over 40 Really Useful UK Marketing Facts And FiguresOver 40 Really Useful UK Marketing Facts And Figures
Over 40 Really Useful UK Marketing Facts And Figures
 
Social Media around the World 2011
Social Media around the World 2011Social Media around the World 2011
Social Media around the World 2011
 
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...
 
Nielsen亚太SNS研究
Nielsen亚太SNS研究Nielsen亚太SNS研究
Nielsen亚太SNS研究
 
Asian Digital Youth 2010
Asian Digital Youth 2010Asian Digital Youth 2010
Asian Digital Youth 2010
 
Mobile Social Networks Best Practices from Asia
Mobile Social Networks Best Practices from AsiaMobile Social Networks Best Practices from Asia
Mobile Social Networks Best Practices from Asia
 
B2B buyers and social media
B2B buyers and social mediaB2B buyers and social media
B2B buyers and social media
 
Mr Lorphelin Smart Devices save the press ?
Mr Lorphelin Smart Devices save the press ?Mr Lorphelin Smart Devices save the press ?
Mr Lorphelin Smart Devices save the press ?
 
Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012
 
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)
 
Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)Vietnam NetCitizens 2012 (Cimigo)
Vietnam NetCitizens 2012 (Cimigo)
 
Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012Nghiên cứu Người dùng Internet Việt Nam 2012
Nghiên cứu Người dùng Internet Việt Nam 2012
 
Cimigo net citizens-2012
Cimigo net citizens-2012Cimigo net citizens-2012
Cimigo net citizens-2012
 
[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012[Cimigo VN] Net citizens Việt Nam -2012
[Cimigo VN] Net citizens Việt Nam -2012
 

Viewers also liked

Facebook Connect For Your 
Website
Facebook Connect For Your 
WebsiteFacebook Connect For Your 
Website
Facebook Connect For Your 
WebsiteOzkan Altuner
 
Facebook Connect Presentation 08 10 2008
Facebook Connect Presentation 08 10 2008Facebook Connect Presentation 08 10 2008
Facebook Connect Presentation 08 10 2008Karl Bunyan
 
Facebook Connect in 3 Hours
Facebook Connect in 3 HoursFacebook Connect in 3 Hours
Facebook Connect in 3 HoursRyan Merket
 
Facebook Connect Tutorial
Facebook Connect TutorialFacebook Connect Tutorial
Facebook Connect TutorialPrateek Dayal
 
Facebook Login and Open Graph
Facebook Login and Open GraphFacebook Login and Open Graph
Facebook Login and Open GraphTimon Hartung
 
Adobe Campaign Sales Certificate Assessment
Adobe Campaign Sales Certificate AssessmentAdobe Campaign Sales Certificate Assessment
Adobe Campaign Sales Certificate AssessmentDominic Liang
 
Facebook Connect
Facebook ConnectFacebook Connect
Facebook Connectmikamai
 
The Introductory Guide to Social Login
The Introductory Guide to Social LoginThe Introductory Guide to Social Login
The Introductory Guide to Social LoginLoginRadius
 
Adobe & TUI Talk Maths, Models and Marketing
Adobe & TUI Talk Maths, Models and MarketingAdobe & TUI Talk Maths, Models and Marketing
Adobe & TUI Talk Maths, Models and MarketingAdobe Marketing Cloud
 
Build and optimise campaigns that convert in the age of inbox overload
Build and optimise campaigns that convert in the age of inbox overloadBuild and optimise campaigns that convert in the age of inbox overload
Build and optimise campaigns that convert in the age of inbox overloadAdobe Marketing Cloud
 
Adobe_Campaign_Overview
Adobe_Campaign_OverviewAdobe_Campaign_Overview
Adobe_Campaign_OverviewAlex Pepicelli
 
Adobe Talks Social: Acer Integrated Social Campaign
Adobe Talks Social: Acer Integrated Social CampaignAdobe Talks Social: Acer Integrated Social Campaign
Adobe Talks Social: Acer Integrated Social CampaignAdobe Marketing Cloud
 
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer ProfileThe Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer ProfileDemandbase
 
Facebook Login & Open Graph Introduction
Facebook Login & Open Graph IntroductionFacebook Login & Open Graph Introduction
Facebook Login & Open Graph IntroductionEric Ping
 
Keys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to StartKeys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to StartNeolane, Inc.
 
Facebook Connect 5 Things You Wish You Had Known Before You Started
Facebook Connect   5 Things You Wish You Had Known Before You StartedFacebook Connect   5 Things You Wish You Had Known Before You Started
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
 
Adobe analytics presentation abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation abhi boyanpalli sept 2013Karl Schneider
 

Viewers also liked (20)

Facebook Connect For Your 
Website
Facebook Connect For Your 
WebsiteFacebook Connect For Your 
Website
Facebook Connect For Your 
Website
 
Facebook Connect
Facebook ConnectFacebook Connect
Facebook Connect
 
Facebook Connect Presentation 08 10 2008
Facebook Connect Presentation 08 10 2008Facebook Connect Presentation 08 10 2008
Facebook Connect Presentation 08 10 2008
 
Facebook Connect in 3 Hours
Facebook Connect in 3 HoursFacebook Connect in 3 Hours
Facebook Connect in 3 Hours
 
Facebook Connect
Facebook ConnectFacebook Connect
Facebook Connect
 
Facebook Connect Tutorial
Facebook Connect TutorialFacebook Connect Tutorial
Facebook Connect Tutorial
 
Facebook Login and Open Graph
Facebook Login and Open GraphFacebook Login and Open Graph
Facebook Login and Open Graph
 
Adobe Campaign Sales Certificate Assessment
Adobe Campaign Sales Certificate AssessmentAdobe Campaign Sales Certificate Assessment
Adobe Campaign Sales Certificate Assessment
 
Facebook Connect
Facebook ConnectFacebook Connect
Facebook Connect
 
The Introductory Guide to Social Login
The Introductory Guide to Social LoginThe Introductory Guide to Social Login
The Introductory Guide to Social Login
 
Adobe: The Wonderful World of Web Analytics
Adobe: The Wonderful World of Web AnalyticsAdobe: The Wonderful World of Web Analytics
Adobe: The Wonderful World of Web Analytics
 
Adobe & TUI Talk Maths, Models and Marketing
Adobe & TUI Talk Maths, Models and MarketingAdobe & TUI Talk Maths, Models and Marketing
Adobe & TUI Talk Maths, Models and Marketing
 
Build and optimise campaigns that convert in the age of inbox overload
Build and optimise campaigns that convert in the age of inbox overloadBuild and optimise campaigns that convert in the age of inbox overload
Build and optimise campaigns that convert in the age of inbox overload
 
Adobe_Campaign_Overview
Adobe_Campaign_OverviewAdobe_Campaign_Overview
Adobe_Campaign_Overview
 
Adobe Talks Social: Acer Integrated Social Campaign
Adobe Talks Social: Acer Integrated Social CampaignAdobe Talks Social: Acer Integrated Social Campaign
Adobe Talks Social: Acer Integrated Social Campaign
 
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer ProfileThe Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer Profile
 
Facebook Login & Open Graph Introduction
Facebook Login & Open Graph IntroductionFacebook Login & Open Graph Introduction
Facebook Login & Open Graph Introduction
 
Keys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to StartKeys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to Start
 
Facebook Connect 5 Things You Wish You Had Known Before You Started
Facebook Connect   5 Things You Wish You Had Known Before You StartedFacebook Connect   5 Things You Wish You Had Known Before You Started
Facebook Connect 5 Things You Wish You Had Known Before You Started
 
Adobe analytics presentation abhi boyanpalli sept 2013
Adobe analytics presentation   abhi boyanpalli sept 2013Adobe analytics presentation   abhi boyanpalli sept 2013
Adobe analytics presentation abhi boyanpalli sept 2013
 

Similar to Analysis of 150 Websites Using Facebook Login

Analyse de 150 pages avec Facebook Login (ex Facebook Connect)
Analyse de 150 pages avec Facebook Login (ex Facebook Connect)Analyse de 150 pages avec Facebook Login (ex Facebook Connect)
Analyse de 150 pages avec Facebook Login (ex Facebook Connect)Mickael Bentz
 
The Digital Toolkit - Etourism Forum
The Digital Toolkit - Etourism ForumThe Digital Toolkit - Etourism Forum
The Digital Toolkit - Etourism ForumPatrick Heuchenne
 
Digital Marketing in Russia
Digital Marketing in RussiaDigital Marketing in Russia
Digital Marketing in RussiaGRAPE
 
Three Tales about Social Networks
Three Tales about Social NetworksThree Tales about Social Networks
Three Tales about Social NetworksBernard Leong
 
A Digital Year in Review
A Digital Year in ReviewA Digital Year in Review
A Digital Year in ReviewVivastream
 
The Rise of Mobile Marketing
The Rise of Mobile MarketingThe Rise of Mobile Marketing
The Rise of Mobile MarketingEd Macko
 
The challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagementThe challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagementRichard Sedley
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
 
Real Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalReal Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalMark Silva
 
Social Media for Marketers
Social Media for MarketersSocial Media for Marketers
Social Media for MarketersReal Branding
 
Tech, Mobile and Media Outlook 2016
Tech, Mobile and Media Outlook 2016Tech, Mobile and Media Outlook 2016
Tech, Mobile and Media Outlook 2016Philippe Dumont
 
Tech And Media Outlook 2006 by activate #smallbizIT
Tech And Media Outlook 2006 by activate #smallbizITTech And Media Outlook 2006 by activate #smallbizIT
Tech And Media Outlook 2006 by activate #smallbizITLiberteks
 
Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016Activate
 
Pitch Brief: Playstation Vue
Pitch Brief: Playstation VuePitch Brief: Playstation Vue
Pitch Brief: Playstation VueCubeyou Inc
 
Hubspot Marketing Chart
Hubspot Marketing ChartHubspot Marketing Chart
Hubspot Marketing ChartCasey Watkins
 
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaPeran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
 
The six layers of online engagement v. 3.0
The six layers of online engagement v. 3.0The six layers of online engagement v. 3.0
The six layers of online engagement v. 3.0socialshare
 
C R M Day 2 Online
C R M Day 2 OnlineC R M Day 2 Online
C R M Day 2 Onlineguestf468424
 

Similar to Analysis of 150 Websites Using Facebook Login (20)

Analyse de 150 pages avec Facebook Login (ex Facebook Connect)
Analyse de 150 pages avec Facebook Login (ex Facebook Connect)Analyse de 150 pages avec Facebook Login (ex Facebook Connect)
Analyse de 150 pages avec Facebook Login (ex Facebook Connect)
 
The Digital Toolkit - Etourism Forum
The Digital Toolkit - Etourism ForumThe Digital Toolkit - Etourism Forum
The Digital Toolkit - Etourism Forum
 
Digital Marketing in Russia
Digital Marketing in RussiaDigital Marketing in Russia
Digital Marketing in Russia
 
Digital marketing 2014
Digital marketing 2014Digital marketing 2014
Digital marketing 2014
 
Three Tales about Social Networks
Three Tales about Social NetworksThree Tales about Social Networks
Three Tales about Social Networks
 
A Digital Year in Review
A Digital Year in ReviewA Digital Year in Review
A Digital Year in Review
 
The Rise of Mobile Marketing
The Rise of Mobile MarketingThe Rise of Mobile Marketing
The Rise of Mobile Marketing
 
The challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagementThe challenge of Social & mobile customer engagement
The challenge of Social & mobile customer engagement
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 Opa
 
Real Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalReal Branding Social Media 20080513 Final
Real Branding Social Media 20080513 Final
 
Social Media for Marketers
Social Media for MarketersSocial Media for Marketers
Social Media for Marketers
 
Tech, Mobile and Media Outlook 2016
Tech, Mobile and Media Outlook 2016Tech, Mobile and Media Outlook 2016
Tech, Mobile and Media Outlook 2016
 
Tech And Media Outlook 2006 by activate #smallbizIT
Tech And Media Outlook 2006 by activate #smallbizITTech And Media Outlook 2006 by activate #smallbizIT
Tech And Media Outlook 2006 by activate #smallbizIT
 
Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016
 
Pitch Brief: Playstation Vue
Pitch Brief: Playstation VuePitch Brief: Playstation Vue
Pitch Brief: Playstation Vue
 
Hubspot Marketing Chart
Hubspot Marketing ChartHubspot Marketing Chart
Hubspot Marketing Chart
 
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaPeran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
 
The six layers of online engagement v. 3.0
The six layers of online engagement v. 3.0The six layers of online engagement v. 3.0
The six layers of online engagement v. 3.0
 
C R M Day 2 Online
C R M Day 2 OnlineC R M Day 2 Online
C R M Day 2 Online
 
Social Media For Sale
Social Media For SaleSocial Media For Sale
Social Media For Sale
 

More from Neolane, Inc.

Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?Neolane, Inc.
 
Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...Neolane, Inc.
 
Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]Neolane, Inc.
 
Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]Neolane, Inc.
 
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...Neolane, Inc.
 
Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane, Inc.
 
Accelerating Social Maturity
Accelerating Social MaturityAccelerating Social Maturity
Accelerating Social MaturityNeolane, Inc.
 
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech PurchasesCrack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech PurchasesNeolane, Inc.
 
Best Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan MarketingBest Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan MarketingNeolane, Inc.
 
Abcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing resultsAbcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing resultsNeolane, Inc.
 
Lead Management for a Cross-Channel World
Lead Management for a Cross-Channel WorldLead Management for a Cross-Channel World
Lead Management for a Cross-Channel WorldNeolane, Inc.
 
Integrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing ExperienceIntegrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing ExperienceNeolane, Inc.
 
Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation Neolane, Inc.
 
Part I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing FatiguePart I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing FatigueNeolane, Inc.
 
Neolane Email Deliverability Best Practices
Neolane Email Deliverability Best PracticesNeolane Email Deliverability Best Practices
Neolane Email Deliverability Best PracticesNeolane, Inc.
 
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...Neolane, Inc.
 
Neolane: EMI Case Study
Neolane: EMI Case StudyNeolane: EMI Case Study
Neolane: EMI Case StudyNeolane, Inc.
 
Neolane: Integrating the Mobile Device
Neolane: Integrating the Mobile DeviceNeolane: Integrating the Mobile Device
Neolane: Integrating the Mobile DeviceNeolane, Inc.
 

More from Neolane, Inc. (18)

Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?
 
Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...
 
Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]
 
Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]
 
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
 
Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQs
 
Accelerating Social Maturity
Accelerating Social MaturityAccelerating Social Maturity
Accelerating Social Maturity
 
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech PurchasesCrack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
 
Best Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan MarketingBest Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan Marketing
 
Abcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing resultsAbcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing results
 
Lead Management for a Cross-Channel World
Lead Management for a Cross-Channel WorldLead Management for a Cross-Channel World
Lead Management for a Cross-Channel World
 
Integrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing ExperienceIntegrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing Experience
 
Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation
 
Part I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing FatiguePart I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing Fatigue
 
Neolane Email Deliverability Best Practices
Neolane Email Deliverability Best PracticesNeolane Email Deliverability Best Practices
Neolane Email Deliverability Best Practices
 
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
 
Neolane: EMI Case Study
Neolane: EMI Case StudyNeolane: EMI Case Study
Neolane: EMI Case Study
 
Neolane: Integrating the Mobile Device
Neolane: Integrating the Mobile DeviceNeolane: Integrating the Mobile Device
Neolane: Integrating the Mobile Device
 

Recently uploaded

QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
Arti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfArti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfwill854175
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2DianaGray10
 
Women in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automationWomen in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automationDianaGray10
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFMichael Gough
 
Dynamical Context introduction word sensibility orientation
Dynamical Context introduction word sensibility orientationDynamical Context introduction word sensibility orientation
Dynamical Context introduction word sensibility orientationBuild Intuit
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneUiPathCommunity
 
Bitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactiveBitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactivestartupro
 
Dublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptxDublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptxKunal Gupta
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS:  6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS:  6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integrationmarketing932765
 
Introduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptxIntroduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptxmprakaash5
 
Why Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile EvolutionWhy Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile EvolutionDEEPRAJ PATHAK
 
Transport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MITransport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MIRomil Mishra
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
A PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxA PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxatharvdev2010
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessWSO2
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
full stack practical assignment msc cs.pdf
full stack practical assignment msc cs.pdffull stack practical assignment msc cs.pdf
full stack practical assignment msc cs.pdfHulkTheDevil
 

Recently uploaded (20)

QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
Arti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfArti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdf
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
Efficiencies in RPA with UiPath and CyberArk Technologies - Session 2
 
Women in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automationWomen in Automation 2024: Career session - explore career paths in automation
Women in Automation 2024: Career session - explore career paths in automation
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDF
 
Dynamical Context introduction word sensibility orientation
Dynamical Context introduction word sensibility orientationDynamical Context introduction word sensibility orientation
Dynamical Context introduction word sensibility orientation
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyone
 
Bitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactiveBitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactive
 
Dublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptxDublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptx
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS:  6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS:  6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
 
Introduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptxIntroduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptx
 
Why Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile EvolutionWhy Agile? - A handbook behind Agile Evolution
Why Agile? - A handbook behind Agile Evolution
 
Transport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MITransport in Open Pits______SM_MI10415MI
Transport in Open Pits______SM_MI10415MI
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
A PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxA PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptx
 
Accelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with PlatformlessAccelerating Enterprise Software Engineering with Platformless
Accelerating Enterprise Software Engineering with Platformless
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
full stack practical assignment msc cs.pdf
full stack practical assignment msc cs.pdffull stack practical assignment msc cs.pdf
full stack practical assignment msc cs.pdf
 

Analysis of 150 Websites Using Facebook Login

  • 1. Analysis of 150 websites using Facebook Login buttons January 2013 Mickael Bentz
  • 2. Using Facebook Login Copyright Neolane - 2012 Neolane confidential 2
  • 3. What is Facebook Login? ► "Facebook Login makes it easy to connect with users on your app or website"  It's a sign-on solution ► Facebook Login has a Monthly Active Users (MAU) count  Measuring the MAU determines engagement and data capture potential  1 monthly active user = 1 contact who grants access to some of his Facebook profile information Copyright Neolane - 2012 Neolane confidential 3
  • 4. Sample - Split by Geography & Sector ► 150 websites with Facebook login using leading social sign- on solutions, mostly US ► Media websites are clearly the biggest Facebook login users Country Count U.S. 125 France 9 U.K. 6 ROW 10 Sector Count Count Count Media 68 CPG 6 E-Commerce 17 Travel / High-tech / Automobile 5 Entertainment 13 Non Profit / Sport 4 Retail 12 Other 11 Copyright Neolane - 2012 Neolane confidential 4
  • 5. Facebook Login Types ► Form filling and simple login are the most common use cases ► Open Graph is still emerging Type of login What is it? Count % The Facebook Login button Form filling automatically fills a sign in form 74 49% The Facebook Login logs you in Simple login (no forms) 73 49% Facebook Login lets you use open graph verbs to share what you Open graph listen, read, watch, etc. with 2 1.3% friends on Facebook Copyright Neolane - 2012 Neolane confidential 5
  • 6. Type of Information Requested ► Email, birthday & current city are the most requested info ► Very few Facebook Logins do not request any information Information asked Count % of count Email 143 94% Birthday 108 71% Current city 88 58% Likes 25 17% Interests 21 14% Personal description 17 11% Photos or Hometown 11 7% Friends’ information or Education 9 6% history or Work history Nothing 6 4% Copyright Neolane - 2012 Neolane confidential 6
  • 7. Average Monthly Active Users (MAU) of the Top 20 Sites Analyzed ► Websites connected to Facebook driving the larges user volumes pertain to entertainment, ecommerce, media and sports ► Other sectors drive roughly 2 times less activity Type of login Count Percentage MAU Entertainment 3 7.5% 70K Ecommerce 3 7.5% 66.7K Media 25 62.5% 61.6K Sport 2 5% 50K Other 7 17.5% 28.6K Copyright Neolane - 2012 Neolane confidential 7
  • 8. For further details about Neolane Social Media Marketing Solutions http://bit.ly/neoSMM https://twitter.com/Neolane Copyright Neolane - 2012 Neolane confidential 8
  • 9. Appendix Copyright Neolane - 2012 Neolane confidential 9
  • 10. Global Top 20 "Facebook Login" Apps (MAU) Application MAU Application MAU 1) AlloCine (Media) 310,000 11) MTV.com (Entertainment) 100,000 2) ABC.com (Media) 100,000 12) Channel 4 Registration 100,000 (Entertainment) 3) CBS (Media) 100,000 13) Mon shopping social 60,000 (Cdiscount / E-commerce) 4) CNN (Media) 100,000 14) Mustang Customizer 50,000 (Automobile) 5) Univision.com (Media) 100,000 15) Canalplus.fr (Entertainment) 50,000 6) Imvu (Media) 100,000 16) Oprah.com (Media) 50,000 7) Tune In (Media) 100,000 17) NBA All-Access (Sport) 50,000 8) Cent (Media) 100,000 18) NHL.com (Sport) 50,000 9) Swagbucks (E-Commerce) 100,000 19) TVGuide.com (Media) 50,000 10) Daily Mail Online (Media) 100,000 20) GSN.com (Media) 50,000 Copyright Neolane - 2012 Neolane confidential 10
  • 11. Top 20 "Simple Login" Apps (MAU) Brand MAU Brand MAU 1. Allociné (Media) 310,000 10. TV Guide (Media) 50,000 2. ABC (Media) 100,000 10. GSN (Media) 50,000 2. CBS (Media) 100,000 10. Zeebox (Media) 50,000 2. CNN (Media) 100,000 10. USA Today (Media) 50,000 2. Imvu (Media) 100,000 10. Forbes (Media) 50,000 2. Cent (Media) 100,000 10. Yellow Pages (Service) 50,000 2. Swagbucks (E-commerce) 100,000 10. OpenSky (E-commerce) 50,000 2. MTV (Entertainement) 100,000 18. Map My Fitness 50,000 (Fitness) 2. Channel 4 (Entertainement) 100,000 18. Lifetime (Media) 10,000 10. Oprah (Media) 50,000 18. Indystar.com (Media) 10,000 Copyright Neolane - 2012 Neolane confidential 11
  • 12. Top 20 "Form Filling" Apps (MAU) Brand MAU Brand MAU 1. Univision (Media) 100 000 8. CBC (Media) 10 000 1. Tune In (Media) 100 000 8. iVillage (Media) 10 000 1. Daily Mail Online (Media) 100 000 8. Car and Driver (Media) 10 000 4. NBA (Sport) 50 000 8. Autotrader.com 10 000 (Automobile) 4. NHL (Sport) 50 000 8. Garmin (High Tech) 10 000 4. David’s Bridal (E-commerce) 50 000 8. Jetstar (Travel) 10 000 4. The Economist (Media) 50 000 8. L’Occitane (Retail) 10 000 8. NBC (Media) 10 000 8. The Daily Beast (Media) 10 000 8. Fox (Media) 10 000 8. Metro (Media) 10 000 8. GameFly (Video Games) 10 000 8. Universal Music 10 000 (Entertainment) Copyright Neolane - 2012 Neolane confidential 12

Editor's Notes

  1. Other info from 7th bridge: 12% of pages have Facebook login4% use customer open graphOn top 500 ecommerce sites
  2. :
  3. Alsogame: 1 login, 0,7%
  4. Type of loginSimple Login -79KFormFilling - 31,5K