2. Fashion bazaar uses, develops or challenges real media
products in the form of a magazine. The magazine not only
provides the latest fashion information, incisive fashion trend
reports, exclusive interviews with the most concerned people
and women's topics, but also always shares the fun and
aesthetics of contemporary women's life with readers, so as to
provide female readers with spiritual strength of self-
improvement, self-confidence and independence.
Harper's
Bazaar
3. MODERN
CLEAN
FASHION
"Fashion bazaar" is an internationally famous fashion
magazine with a long history of 137 years with "fashion",
which can best reflect the authoritative leader of the fashion of
the times. Fashion magazine dedicated by professional women
with high taste. She not only provides the latest fashion
information; Incisive fashion trend reports; The most
concerned person interviews and women's topics; It also
shares with readers the fun and aesthetics of contemporary
women's life - to be a modern and elegant spokesman.
In modern society, people pay less and less attention to
literature, and readers' reading taste is more and more
inclined to reading pictures. Therefore, fashion bazaar
pioneered the concept of "plane film literature" to express
literature in the most beautiful form, so as to attract more
people to pay attention to literature, taste literature and
accept literature.
Social
groups
4. Digital domain
Narrow the scope and only focus
on the products carefully selected
by the editor of Harper's Bazaar -
the editor acts as a part of the
buyer, not only with the brand's
signature style, but also with the
stylized products.
1
In order to maintain a
small audience and ensure
communication, shopbazaar
consciously maintains a
relationship with various
buyers in the boutique retail
network.
2
Fashion magazines have
successively launched e-
commerce platforms,
combining professional editing
teams with shopping platforms
as a new revenue growth point.
3
Publications and small
retailers can be mutually
beneficial, and their
cooperation can promote
the business development of
both at the same time.
4
5. Audience group
Magazine advertising audience is clear and
targeted. As a fashion magazine serving
China's elite female class, the audience of
fashion bazaar is elite women with mature
cities, independent economy and fixed
economic sources. Fashion bazaar can publish
relevant advertisements according to the
audience's needs in fashion, dressing and
beauty. When the advertising information it
conveys is really the information needed by
readers, The acceptance of the audience will
be higher than that of other media.
Lorem Ipsum is
simply dummy
text of the
printing and
typesetting
industry.
7. How to attract audiences
Online communication has become the main force. By analyzing the existing main online platforms of
fashion bazaar, Weibo is mainly used to transmit information, and wechat publishes original fashion content.
The two platforms can meet several of the above features, but they can not fully cover them. The official app
of fashion bazaar, bazaar in, is a fertile land with great potential. If it is optimized, it may meet the above
characteristics at the same time, and become an important path for the development and transformation of
fashion bazaar in the future.
8. Cater to the characteristics of mobile
and debris, and become a high-quality
"electronic publication".
Handheld reading is now a popular reading
form, which is far more portable than the old
thick paper magazines. It can not only meet
the demands of mobility, multi temporal and
multi scene, and provide anytime, anywhere,
arbitrary, linear and nonlinear reading content,
but also meet the needs of fragmentation. The
audience can choose the time and way of
content reading according to their personal
preferences.
How to attract audiences
9. Increase user activities and fan activities to meet the
needs of interaction and participation.
Bazaar in app is different from the online channels
provided by microblog, wechat and other third parties. Its
content, design, technology and operation rights
completely belong to bazaar fashion. This premise provides
a more stable and reliable platform for online activities,
and consumers have a high degree of trust. Taking
advantage of the platform to carry out welfare activities
can expand the user base and improve user activity.
How
to
attract
audiences
10. How to attract audiences
Layout vertical e-commerce, more civilian cross-
border cooperation, and improve the influence of
fashion bazaar.
With the development of e-commerce, fashion
consumer media can work closely with businesses
to build themselves into a convenient consumption
channel to facilitate consumers to realize their
shopping demands. With the younger audience,
bazaar in can consider cooperating with civilian
brands to launch exclusive or cooperative products,
which are limited to the purchase within the app,
vertical purchase channels, convenient shopping
experience and high-quality products.
12. What have you learned
Release the latest
trend information and
provide professional
shopping guidance to
help improve personal
fashion taste.
Handheld reading is now
a popular reading form,
which is far more portable
than the old thick paper
magazines. It can meet the
needs of mobility and
fragmentation
Make full use of the app
platform to develop China's
first fashion electronic
magazine and become
another production line
parallel to paper
publications,
13. Content production
Multi content integration
Content production subject transfer
Enduring fashion bazaar Charity Night
Cross domain cooperation to promote brand horizontal
extension
E-commerce to extend the brand business chain
Digitization, using big data to assist "content dissemination"
and "digital reconstruction within the magazine"
Social, complementary content and relaxed atmosphere
What have you learned
