The document provides information about the lolita fashion styles of Angelic Pretty, Baby, The Stars Shine Bright, and Gothic Lolita. It discusses the popular items and styles of Angelic Pretty such as their Little White Cloud and strawberry picking skirt. It then discusses Baby, The Stars Shine Bright's baby doll style and their popular baby girl in heaven dress. Finally, it provides details about the Gothic Lolita style including its typical black and white color scheme and accessories featuring crosses and skulls.

1. Pink Devil
Secondary research into creative
inspiration

2. lolita brand introduction

3. • Angelic Pretty is a Japanese fashion
company specialized in lolita fashion,
founded in 1979 under the
name Pretty - later changed to its
current name in 2001. Various items,
primarily of the sweet lolita sub-style,
such as accessories, coats, dresses,
jumper skirts, blouses, cutsews, skirts,
headdresses, petticoats and bloomers,
shoes, socks, bags, etc. are up for sale.
Angelic Pretty

4. Introduction of popular styles
Angelic Pretty

5. In this series of cloud handles of AP, the
gradient cloud and the mechanical cloud
are also cute models. Although the sales
of the gradient cloud are also very high, I
feel that everyone prefers the solid color
cloud, that is, the small white cloud .
Although the latest small cloud Baiyun
Reselling has not yet shipped. However,
personal opinions will be different. Xiaomi
thinks that purple is suitable for gradients,
and pink sax is more suitable for solid
colors. In a video that seemed to introduce
daily lolita skirts, Dangmei wore a small
white cloud in sax. At that time I was
amazed and felt that this sax color was as
pure and beautiful as the sky.
The first one: AP Little White Cloud /
Gradient Cloud

6. AP strawberries have always been super popular and
have always been the favorite of sweet girls.
Strawberry picking sk is the most popular among the
many strawberries with its delicate handle, cute style
and relatively cheap price. Popular strawberry style.
Although it is sk (skirt in Lolita terminology), it is
more like a suspender design, black and black, red
and lively, pink and sweet, sweet and sweet, and the
four colors have their own highlights! Put a picture
of picking strawberries for everyone to see, it's really
beautiful, I hope to sell it again.
The second: AP strawberry picking

7. Baby, The Stars Shine Bright (株式会社 ベイビー、ザ
スターズ シャイン ブライト, Kabushiki Kaisha Beibī, Za
Sutāzu Shain Buraito) is the name of a Japanese clothing
brand created in 1988 by Akinori Isobe and his wife,
Fumiyo. Baby, The Stars Shine Bright specializes in Lolita
fashion,The company's flagship store, opened in 1999
in Daikanyamach, Shibuya, was relocated
to Omotesandō in 2012.The company produced the
wardrobe for a main character in the 2004 film Kamikaze
Girls. International store locations include Paris and San
Francisco.
Baby, The Stars Shine Bright

8. Introduction of popular styles
Baby, The Stars Shine Bright

9. This one is really a commonplace to talk
about bbd, and it doesn't need too many
sentences to describe it. This is the
Loquan Japanese school uniform model.
Black and red are the eternal classic
colors. Cotton fabrics are lined. Satin
ribbons are tied through the lace on the
skirt into cute little bows. The chest is
designed with a cross halter neck, which
looks full of doll (doll) feeling. It is simple
but hidden in daily life. A cute little skirt!
The first: baby doll

10. Also known as Sakura Tea, this sax color
op has been popular for a long time.
Recently, purple has also been very
popular. The cover of An Ran is wearing
a purple heavenly girl, which is famous
and famous. It can be said that it is a
dream dress that many girls can't ask
for. Because of the high price, the price
of the first group of girls in the kingdom
of heaven is about 5,000 with a
discount, and the second group is
about 6,000, but now the lowest selling
price on a second-hand platform is also
More than 8500, it is not uncommon to
have a new state with a tag of more
than 10000.
The second paragraph:
baby girl in heaven

11. what is “lolita”?

12. Lolita, is a type of clothing, the main styles are sweet,
classic, goth and so on. The earliest we heard of Lolita
was the name of a novel and the name of a 12-year-old
girl, when "Lolita" spread to Japan. The Japanese regard
Lolita as a synonym for cute girls, and uniformly refer to
girls under the age of 14 as "Lolita generation", and their
attitude has become "girls wear girls' clothes", that is,
mature women yearn for young girls. And almost all
oriental "Lolitas" dress themselves according to the
court dolls in the movie "The Wife Story". The Hong
Kong version of "Lolita" comes from this, as is the
Cantonese version of Lolita, which is used to learning
from Hong Kong. The age of Lolita is concentrated in 13-
25 years old. They do not have the need to pretend to be
tender. More often they pursue a new attitude towards
clothing and seek a beautiful and unusual way of life.

13. lolita three major mainstream

14. sweet style

15. Sweet Lolita——Mainly pink series such as pink, pink blue, white,
etc., and a lot of lace is used for the clothes, in order to create a
doll-like cuteness and splendor, and it is not too publicized when
walking on the street. Sweet Lolita Today's place in Lolita:
Mainstream Sweet Lolita, as its name suggests, belongs to the
sweetest clothing design faction of all Lolita categories. The
fabrics of Sweet dresses are mostly pink, pink, blue or white and
other pink and lovely monochrome colors. In addition, in order to
create a doll-like lovely sweet, bright and innocent atmosphere,
Sweet dresses usually use more lace and fabric folds on the
clothing than other factions. sweet lolita sweet lolita Because the
layout and design are often copied, various Sweet dress brands
have abandoned monochrome fabrics and used various printed
fabrics with candies, cakes, small animals or depicting a fairy tale
scene (because the patterns are special And it is difficult to
imitate, this kind of fabric is often a single store without a branch,
so it can prevent problems before it happens).
sweet style

16. Classical style

17. Classical Lolita—mainly in simple tones, focusing on tailoring to express the elegant mind, and the colors are not out
of place, such as brown and white. The lace will be reduced accordingly, and the lotus leaf pleat is the biggest
feature. The overall style is relatively plain and suitable for beginners. Classical Lolita Today's place in Lolita:
Mainstream True to its name, the Classical Lolita dress is the most elegant of all Lolita dresses. The dresses are
designed like those worn by aristocratic girls in 19th century England, which are both classical and elegant, yet
innocent and lovely. Although the fabrics used in Classical Lolita dresses also like to be dominated by solid colors, the
solid-colored materials used in them must be elegant and decent without being dazzling. In addition to the four
basic colors of white, black, pink and blue, all kinds of beautiful floral fabrics are also the favorite choice for Classical
dress fabrics. Different from the Sweet Lolita dress, in addition to the classical lace, the Classical Lolita dress rarely
uses a lot of lace with flat shape and general texture on the clothes. In every place where lace is needed on the
clothes, the Classical Lolita dress basically replaces the lace with the same texture of the cloth folds as the clothes. In
addition to the four basic colors of white, black, pink and blue, all kinds of beautiful floral fabrics are also commonly
used in Classical dresses. All in all, the characteristic of Classical Lolita dress is "simple but not simple". Because of its
simple and elegant style, Classical Lolita dresses are more suitable for daily wear than other Lolita dresses, and are
more easily accepted by parents and the public. When the girls are tired of the overly exaggerated Sweet Lolita
dresses and the very unusual Gothic Lolita dresses, the Classical Lolita dresses have naturally become their inevitable
and final choice. Interestingly, the people who can best wear the charm of Classical Lolita dresses are not young and
lively high school girls, but young women who are over 20 years old and have a calm temperament due to work and
experience. It seems that in reality, there are very few instances where "temperament" and "youth" can coexist well.
Representative brands: Mary Magdalene, Victorian maiden, JULIETTE & JUSTINE, Innocent World (some are Sweet
Lolita) Lolita is not Cosplay: the former represents an attitude towards life, while the latter emphasizes role imitation
Classical style

18. Gothic Lolita

19. Gothic Lolita - The main color is black and white, which is characterized by wanting to express the feeling of
mysterious horror and death. It is usually decorated with crosses and silverware, as well as more intense dark
makeup, such as black nails, eye shadow, and lip color, to emphasize mysterious colors. Gothic Lolita Today's place in
Lolita: Mainstream The first thing to note is that Gothic Lolita is completely different from pure Gothic. Gothic Lolita
borrows only some of the style elements of Goth's clothing. The real Goth is not the dark "non-mainstream" popular
in contemporary China and even Asia, nor is it created in Japan. J-Goth, which integrates Goth, Victoria, Alice in
Wonderland and French maids, is a medieval goth. Typical architecture, some medieval music, and the Gothic
Revival music wave that emerged in Europe and the United States between 1960 and 1970, with Edgar Allan Poe,
Mary Shelley (author of "Frankenstein"), and Stoker ("Dracula") The author) is a group of gothic literature that is the
head of the writer and is a hobby, far from the secular and indifferent. Secondly, those who think that any Lolita
dress made of black and white fabrics must belong to the Gothic Lolita dress is also wrong. In fact, even if the
clothes are made of the exact same fabric, Lolita dresses from different factions will still have obvious differences in
look and feel that are easily distinguishable- Gothic Lolita Costumes Gothic Lolita Costumes Like the two pictures
above. Even though the models in the picture are all wearing black dresses, people can still easily recognize from the
style and shape who is the sweet and lovely Lolita dress, and who is the Gothic Lolita dress, which is as cold and aloof
as death. Almost 97% of the Gothic Lolita dresses only use black and white monochrome fabrics, and cute colors
such as pink and bright yellow are completely insulated from this category. In addition, the Gothic Lolita dress is also
the faction that uses leather materials most often in all types of Lolita dresses. It is no wonder that in some parts of
the country, whether or not wearing a corset made of high-quality lambskin has become the standard for laymen to
judge whether this person is a Gothic Lolita girl. In addition to the monotonous fabric colors, Gothic is the favorite
accessory of Lolita girls, and it is also a variety of small things that can best express Gothic's unique flavors such as
"religion" and "death". cross and skull silver ornaments, etc.).
Gothic Lolita

20. In addition, there are two more special branches in the Gothic Lolita dress - EGL Lolita and EGA Lolita.
The full name of EGL Lolita is "Elegant Gothic Lolita" (ie "Elegant Gothic Lolita"). Its style design generally
tends to be traditional and classical. Although it is very close to Gothic Lolita, it has a little more vampire
feeling. The full name of EGA Lolita is "Elegant Gothic Aristocrat" (ie "Elegant Gothic Aristocrat"), and its
clothing styles are generally men's clothing, long skirts, trousers and shirts and coats with buttons at the
collar. Compared with other Lolita dresses, Gothic Lolita, which combines elegance, glamour and
darkness, is the Lolita style most loved and fascinated by Europeans and Americans. Perhaps this is
because the design of the Gothic Lolita dress is full of mysterious and seductive ascetic colors, so it can
more resonate with people who are deeply influenced by Christianity. Representative brands: Moi-meme-
Moitie, Mille Fleur Note: BLACK LOLITA is a sweet line, not a gothic line Generally, many people who have
just started Lolita or have been with it for a while often think of black and white lolita as Gothic Lolita. In
fact, many people have made beautiful mistakes - Sweet Lolita can also be black and white or black.
Because according to the book "Lolita Clothes Dojo", the black Lolita is one of the Sweet lolita. Use black
color but cute cutting, and make-up is also mainly cute, such as using light-colored cosmetics and
matching cute accessories. Black/black and white lolita with a warm and friendly girly flavor is called
black lolita. The difference between black and white Gothic lolita and black lolita is that what it expresses
is not the taste of sweet but the artistic conception of death, horror, mystery and mystery. Make-up
generally uses dark series, and the shooting techniques (if it is to be photographed) will also express this
mood as much as possible.