The document presents the results of a questionnaire given to the target audience of a magazine called ELLE World Fashion Garden. Most respondents said they would read the magazine online rather than buying or borrowing print copies. They were also most interested in international fashion trends and seeing fashion photographed with domestic models. The document analyzed the responses to create an audience profile for ELLE World Fashion Garden.
1. P
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T
T
Y
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L
E L L E
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P R E T T Y & G I R L
E L L E
6. P
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How will you read?
buy magazines 10
borrow from friends or the library 5
read online in an electronic
magazine or online
15
(empty) 1
this question is validly filled in 31
8. P
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T
T
Y
&
G
I
R
L
Do you want the cover of ELLE World
Fashion Court to be?
foreign models 8
foreign stars 8
chinese model 8
chinese star 6
(empty) 1
this question is validly filled in 31
9. P
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E
T
T
Y
&
G
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You are most concerned about the
"ELLE World Fashion Garden" column
fashion 13
special 3
beauty/health 7
lifestyle 7
(empty) 1
this question is validly filled in 31
10. P
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T
T
Y
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The fashion message you most want
ELLE World Fashion Garden to convey
international fashion trends 10
domestic fashion trends 2
stars and fashion 4
fashion matching in life 15
this question is validly filled in 31
11. P
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T
T
Y
&
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You would most like to see a character
introduction to ELLE World Fashion Garden
foreign stars 6
domestic stars 8
mannequin 2
other fashion industry professionals 14
(empty) 1
this question is validly filled in 31
12. P
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T
T
Y
&
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R
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You want the fashion blockbuster film of ELLE World
Fashion Garden
directly adopt foreign fashion blockbusters 8
photographed with foreign models 10
photographed with domestic models 13
this question is validly filled in 31