1. “You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own
favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body
Shop ask themselves:
What is it that my product or service does that makes it different?
We are CEOs of our own companies: Me Inc. Create a message and a strategy to promote the brand called You.”
Tom Peters
OVERVIEW
Come and participate in this breakthrough learning experience to become a stronger communicator, enhance
your presentation skills, increase confidence and hone the brand that is YOU!
Anticipated takeaways include:
• Understand why you must develop a personal brand
• Discover the three secrets of Leadership Presence: appearance, voice and strength of message.
• Learn strategies for closing the confidence gap.
• Master the language of Leadership with 5 simple action steps.
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Professionals at all levels who would like to:
o Create their brand
o Take their brand to the next level
Professionals who are responsible for maintaining
Senior Managers brands such as:
o Communications Specialists
o Personal Assistants
o Executive Assistants
TARGET AUDIENCE
CREATING A

2. TM
Venue: Arthur Lok Jack Graduate School of Business,
Max Richards Drive, North West, Mt. Hope
Cost: TTD1,800
662-9894 ext. 157, 286
7:30am – 8:40am: Registration & Breakfast
8:40am – 8:45am: Safety Briefing & House Rules
8:45am – 8:55am: Welcome Remarks
9:00am – 11:55am: Creating a Powerful Personal Brand -
Libby Gill
12:00pm – 1:00pm: Lunch
1:05pm – 4:00pm: Developing Personal Marketing Tools -
Michelle Mischier
4:15pm – 4:30pm: Certificates Distribution
AGENDA
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Libby Gill is the former Head of Commu-
nications and Public Relations for Sony,
Universal and Turner Broadcasting. She
is the Founder and CEO of executive coaching and consult-
ing firm Libby Gill & Company. An international speaker,
bestselling author and former Dallas Morning News column-
ist, she has shared her success strategies on CNN, NPR, the
Today Show and in BusinessWeek, Time, The New York
Times, Wall Street Journal, and more.
Libby helps established and emerging leaders at companies
such as Avery Dennison, Cisco, Disney-ABC, GoDaddy,
Kellogg’s, Microsoft, Oracle, PayPal, Royal Caribbean, Safe-
way, Warner Bros., and Wells Fargo, drive passion and high
performance.
Michelle Mischier has specialized in
communication skills and has industry
experience as a Corporate Meeting Plan-
ner for the last ten years. She lectures at
the Arthur Lok Jack Graduate School of Business in the
George Washington Event Management Certificate
Program. Prior to starting her own company, Michelle was
the Communications Specialist at the Ministry of Housing,
and has worked in several government Ministries, including
as an Advisor at the Office of the Prime Minister. Ms. Mischi-
er has also served as the Deputy Chairman of the Eastern
Regional Health Authorities, as well as a member of the
Board of Directors of the Trinidad and Tobago National
Commission for Self Help.
SPEAKER BIOS
Michelle Mischier
Business Development Consultant
Libby Gill,
Executive Coach,
International Speaker & Author
openenrolment@lokjackgsb.edu.tt
Contact:
Tamara Edwards or Keila Fraser
July 9th
, 2015

3. SECTION 1: PERSONAL DATA
First Name Other
(Month) (Year) Sex: M F
Vehicle Reg #
Job Title:
Organisation:
Work Address:
Home Address:
Work #: Cell # E-mail:
I.C.E. #
I.C.E.
Name:
Please choose one (1) of the following:
Chicken Fish Vegetarian
I am allergic to :
SECTION 3: WITHDRAWAL POLICY
I hereby certify that all statements on this registration form are true and correct.
Print Name
SECTION 4: PAYMENT DETAILS
Payment Options: Linx, Certified Cheques and Company Cheques
Company:
Address:
Contact
Person
Tel: Email:
Note: Payments are to be made at least Five (5) working days in advance of Workshop
645-6700 (Ph) | 662-1411 (Fax)Contact Number:
Invoicing Details ( please fill out if Company is paying )
Designation
SECTION 2: DIETERY RESTRICTIONS
COMPANY STAMP/AUTHORISATION
Date of Birth:(Day)
Name:(Surname)
Participants Signature
Contact Person in the Event of
an Emergency (ICE)
Any participant withdrawing from a programme two (2) working days before its commencement will incur an
administrative charge of 50% of programme fees. If a participant withdraws during the course of the programme, he/she
will still be liable for 100% of programme fees. Cancellations from this programme must be communicated to the
coordinators via emails.
Create your Personal BRAND
3
Date: july 9th, 2015