Michelle Ufford of Netflix presented on their approach to data quality. They developed Quinto, a data quality service that implements a Write-Audit-Publish pattern for ETL jobs. It audits metrics after data is written to check for issues like row counts being too high/low. Configurable rules determine if issues warrant failing or warning on a job. Future work includes expanding metadata tracking and anomaly detection. The presentation emphasized building modular components over monolithic frameworks and only implementing quality checks where needed.