3. Record Name
• Not all elements need to be used, but elements should stay in the
same order
• Use underscores ( _ ) not dashes ( - ) or spaces between each
segment
• _Folder should precede all .zip and .sitx files
• Example: Spring_2013_1ups_Product_Folder.zip
Program_Year_Set/Holiday_#up_Format_Description_Size_Orientation.Format
4. Program
▪ Should be written in CamelCase, avoid dashes (-) and spaces
▪ Correct: NationalValue
▪ Incorrect: National_Value, National-Value, National Value
▪ Avoid abbreviations or acronyms
▪ Correct: WholePlanet, ParmigianoReggiano
▪ Incorrect: WP, Parm
5. Year
▪ Year should come right after the Program name
▪ Try to always include a year in the record name
7. 1up, 2up, 4up & Shelf-Talkers
▪ “Product” is used to describe shelf-talkers that specifically name products
Example:
Summer_2016_Top10Wines_1up_Product_Vertical.pdf
8. 1up, 2up, 4up & Shelf-Talkers
▪ Template” is used to describe a general template shelf-talker with
no specific product named
Example:
WholePlanet_4up_Template.pdf
9. Format
Our Marketing Metadata Standards wiki page includes a list of common
formats. Do not abbreviate formats.
* Overview is used for Merchandise Overview
Correct:
RegisterGraphic,
DepartmentPoster
MiniMagazine
Incorrect:
RG
DeptPoster
MiniMag
10. Format: Social Media Assets
Social Media marketing assets follow a similar format:
Program_Year_Set/Holiday_MediaPlatformGraphic_Description_Size.Format
*Include the term “Graphic” after the social media platform.
Examples
Holiday_2014_FacebookGraphic_PumpkinPie_851X315.jpg
Spring_2015_PinterestGraphic_RecipeCollections_736x1826.pdf
Spring_2015_PinterestGraphic_RecipeCollections_736x1826_Folder.zip
11. Description
Use a Description to differentiate between versions and variations.
Examples:
Spring_2013_StPatricksDay_Poster_Beer_22x28.pdf
Spring_2013_StPatricksDay_Poster_Shamrock_22x28.pdf
Summer_2012_SetB_Button_CherryFest_2in.pdf
Avoid:
BeautyWeek_2017_TableTent(2).pdf
12. Size
▪ Try to include for Posters and Banners
▪ Common measurement abbreviations (cm, in, ft, oz) can and should
be used
▪ Poster/Banner dimensions do not require the inches measurements
▪ Correct: Spring_2013_MothersDay_Poster_Cupcake_22x28.pdf
▪ Incorrect:
Spring_2013_MothersDay_Poster_Cupcake_22x28in.pdf
Editor's Notes
At the end of this training I will email you this PowerPoint along with a link to our wiki page and a PDF version of the cheat sheet you have in front of you. Also feel free to email the Cumulus team at cumulus@wholefoods.com should you have any further questions. I am also available to have additional training sessions should you or other team members need them.
Here is the standard format that an Active Programs record name should adhere to. It is important that these standard to ensure TURMERIC can properly archive those files once they're old enough (they get transferred to Central Programs after 11 months, and TURMERIC archives items off Central Programs which are older than 3 years old); the naming standard also relates the actual design files with the PDF preview files which TURMERIC also looks for when it's archiving an asset
Remember to use underscores, not dashes or spaces to separate each segment. And an underscore Folder should precede all zip files
I will briefly go through each segment of the record name and highlight some
Each segment of the record name should be written in Camel Case, avoiding dashes, spaces or underscores between words. Avoid abbreviations or acronyms, it is important that words are spelled out completely.
Try to always include a year in your record name. This should always come immediately after the program name, as opposed to in the middle or at the end.
The set/holiday field can include the corresponding month, set, holiday, or a combination. Try to minimize underscores and remember to use Camel Case when combining two months
The set/holiday field can include the corresponding month, set, holiday, or a combination. Try to minimize underscores and remember to use Camel Case when combining two months
The set/holiday field can include the corresponding month, set, holiday, or a combination. Try to minimize underscores and remember to use Camel Case when combining two months
You can look at our Marketing Metadata Standards wiki page for a list of common formats and how they are structured. There may be additional formats, so the general practice is to make sure you are not abbreviated these formats. If you are unsure of a format that is not listed, you can search the Active Programs catalog to see how the format has been written in the past.
Like all assets, adhere _Folder to all zip files
Add a description instead of a version number to help differentiate between similar assets. This can be particularly useful with Posters, Banners, Buttons, Stickers, Magnets, and Danglers.
Another helpful way to distinguish between different variations of assets is indicating size. For example,
