6. All communication involves the
following elements:
– Source
– Receiver
– Message
– Channel
– Shared meaning
– Context, goals, outcome
7.
8. Communication Process Defined:
• Source (sender): person who creates message
– Speaker transforms ideas and thoughts into
messages and sends them to receiver, or
audience
– Encoding: process of organizing message,
choosing words and sentence structure, and
verbalizing message
9. Communication Process Defined:
• Receiver (audience): recipient (individual or
group) of source’s message
– Decoding: process of interpreting message
– Audience members decode meaning of
message selectively, based on individual
experiences and attitudes
– Audience conveys feedback: response to
message, verbal and non-verbal
10. Communication Process Defined:
• Message: content of communication process—
thoughts and ideas put into meaningful
expressions
– Can be expressed both verbally (through
sentences and points of speech) and
nonverbally (through eye contact and
gestures)
11. Communication Process Defined:
• Channel: medium through which speaker sends
message
– E.g., sound waves, air waves, electronic
transmission
• Noise: anything that interferes with
communication process between speaker and
audience so that message cannot be
understood
12. Communication Process Defined:
• Shared meaning: mutual understanding of
message between speaker and audience
– Lowest level of shared meaning exists when
speaker has merely caught audience’s
attention
– Higher degree of shared meaning is possible
as message develops
13. Communication Process Defined:
• Context: anything that influences speaker, audience,
occasion, and speech
– E.g., recent surrounding events, physical setting,
order and timing of speeches, and cultural
orientation of audience members
– Consideration of audience, occasion, and overall
speech situation when planning speech
– Audience-centered approach: each phase of
speech preparation process is geared toward
communicating meaningful message to audience