4. RECAP
BE READY FOR BREAKING NEWS BY BEING
INFORMED AT THE TIME – READ, WATCH
AND LISTEN IN YOUR FREE TIME TO OTHER
BROADCASTS
THINK AHEAD TO VIDEO AND VISUALS YOU
COULD HAVE READY – PLAN FOR THE
UNEXPECTED
MAKE YOUR LEDE AND FOCUS THE MOST
SIGNIFICANT OR IMPACTFUL THING
OF THE BREAKING NEWS
6. NEWSCASTS
THINK LIKE A PRODUCER AND NOT JUST
A REPORTER
WHAT DOES YOUR AUDIENCE WANT?
WHAT IS YOUR STORY WORTH?
A PKG? A VO? A VO-SOT?
HOW CAN YOU MAKE A GOOD PITCH
TO GET MORE AIR TIME FOR YOUR
STORY?
7. GET AN EXCLUSIVE
GET DRAMATIC CONTENT - VIDEO OR
SOUND OR INTERVIEWS – BUT YOU
HAVE TO BACK IT UP
RESEARCH AND EXPLAIN TO YOUR
PRODUCER HOW YOUR STORY
CONNECTS TO A BIGGER ISSUE
8. ESTABLISH A TRACK RECORD OF
OUTSTANDING REPORTING
THAT MEANS DON’T JUST GO THROUGH
THE MOTIONS ON ANY STORY
SHOW HOW GREAT YOU CAN BE ON
EVERY STORY
10. RADIO NEWS
NOT DEAD
SELECTED ALL NEWS RADIO STATIONS
NEW YORK - 1010 WINS AND NEWSRADIO 880
CHICAGO - NEWSRADIO 780
LOS ANGELES - KFI AM 640 AND KNX 1070 NEWS RADIO
WASHINGTON D.C. – WTOP 103.5 FM
SAN FRANCISCO – KCBS ALL NEWS 740
ATLANTA – WSB AM 750
PHILADELPHIA - KYW NEWSRADIO 1060
BOSTON – WBZ NEWSRADIO 1030
SEATTLE – KOMO NEWSRADIO 1000
DALLAS – NEWSRADIO 1080 AM KRLD
DETROIT – WWJ NEWS RADIO 950
NORFOLK, VA – 102.1 WXTG
11. SELECTED NEWS RADIO NETWORKS
ABC NEWS RADIO
CBS RADIO NEWS
FOX NEWS RADIO
NBC NEWS RADIO
SRN NEWS OF SALEM RADIO NETWORK
WESTWOOD ONE NEWS
NATIONAL PUBLIC RADIO
12. RADIO ALLOWS YOU TO REPORT
FROM ANYWHERE ON ANYTHING
SCRIPT YOUR STORY
GATHER SOUNDS – INTERVIEWS AND/OR
NAT SOUND
PUT IT TOGETHER HELD TOGETHER
BY YOUR VOICE
13. [THIS] PERIOD…REINFORCES THE RAISON
D'ÊTRE OF RADIO, IT IS THE POWER OF
THE VOICE FIRST THAT COUNTS…
https://radiography.org/RADIO DURING CONFINEMENT
14. RADIO TERMINOLOGY
WHAT TV NEWS REPORTERS CALL A
PACKAGE, RADIO REPORTERS CALL
A WRAP
WHEN A REPORTER DOES A STORY
WITHOUT ANY OTHER SOUND EXCEPT
THE REPORTERS VOICE, IT’S CALLED
A VOICER.
15. WRITING FOR RADIO
WRITE CONVERSATIONALLY – THINK OF
YOUR STORY AS A PHONE CALL - BUT BE
PROFESSIONAL - NO SLANG – NO UM’S
KEEP STORIES SIMPLE AND SHORT (THOUGH
SOME EXCEPTIONS APPLY – MORE ON THAT
IN A MINUTE)
16. WRITING FOR RADIO
FOCUS ON THE MOST IMPORTANT FACTS
BUT KEEP IT UNDERSTANDABLE – TYPICALLY
AVOID LOTS OF NUMBERS IN RADIO NEWS
STORIES – TOUGH TO FOLLOW!
REALLY, REALLY PAINT A PICTURE – THERE’S
NOTHING TO LITERALLY SEE BUT BRING THE
LISTENER TO THE SCENE WITH SOUNDS AND
YOUR WORDS
17. WRITING FOR RADIO
MAKE THE STORY CURRENT – LEAD WITH
THE LATEST AND USE THE PRESENT TENSE
BUT MAKE SURE IT SOUNDS RIGHT
EXAMPLE:
NOT LIKE THIS:
A PASSENGER VEHICLE T-BONED A TRACTOR
TRAILER ON STATE STREET THIS AFTERNOON,
INJURING ONE MAN, WHO’S IN THE
HOSPITAL.
18. WRITING FOR RADIO
DO THIS:
A MAN IS STILL IN THE HOSPITAL AFTER
POLICE SAY HE CRASHED HIS CAR ON STATE
STREET AND SLAMMED INTO A TRACTOR
TRAILER
19. WRITING FOR RADIO
THE INTRODUCTION TO THE STORY IS
PART OF THE WHOLE PRESENTATION.
WRITE THE INTRODUCTION TO YOUR STORY
THAT ADDS TO IT, MAKES THE LISTENER
WANT TO PAY ATTENTION BUT DOESN’T
GIVE AWAY THE STORY
20. PRODUCING YOUR RADIO STORY
FIND THE SOUNDS THAT ADD TO YOUR
STORY – SOMETIMES THOSE ARE SOUNDS
AT THE STORY – RAIN, THUNDER, SIRENS,
MARCHING, TRAFFIC – AND SOMETIMES
THOSE ARE SOUNDS YOU CAN FIND LIKE
MUSIC OR AUTHENTIC FILE SOUNDS
21. DOING YOUR REPORT FOR RADIO
MAKE SURE YOU SPEAK PROPERLY –
ENUNCIATE
SPEAK AT A PROPER PACE – THAT MAY MEAN
A LITTLE SLOWER THAN YOU REGULARLY
TALK
USE INFLECTION IN YOUR VOICE TO
EMPHASIZE KEY FACTS
22. COMMERCIAL VS PUBLIC RADIO
NEWSRADIO 88 VS NPR
COMMERCIAL RADIO
• FASTER-PACED
• SHORTER STORIES
• MORE STORIES
• MIX OF STORIES
• NEED TO FIT IN THE ADVERTISEMENT
BREAKS
23. COMMERCIAL VS PUBLIC RADIO
PUBLIC RADIO
• SLOWER-PACED
• LONGER STORIES
• FEWER STORIES
• MIX OF STORIES
• NO ADVERTISEMENT BREAKS
27. THIS WAS A REAL WEBINAR
WE’LL NOW WATCH IT TOGETHER
AND THEN DISCUSS HOW TO DO
RADIO STORIES ON IT
WHICH YOU WILL THEN PRODUCE
28. FINDING OTHER SOUNDS FOR YOUR STORY
ICU: https://www.youtube.com/watch?v=raWMup_kisk
ER: https://www.youtube.com/watch?v=qR9YzVqO9Zg
PATIENT: https://www.nbcnews.com/nightly-news/video/coronavirus-is-a-
particular-challenge-for-those-struggling-with-mental-health-81116741521
KIDS: https://www.youtube.com/watch?v=tQE4ghwu4UE
29. TECHNOLOGY TO HELP YOUR PRODUCTION
CONVERT MP4 TO MP3 OR WAV:
https://online-audio-converter.com/