Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Seven Keys to Unlock and Lead Innovation Strategy

767 views

Published on

Seven Keys to Unlock and Lead Innovation Strategy provides insights into how C-level leaders can generate the systemic innovation that leads to financial success and happy customers.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Seven Keys to Unlock and Lead Innovation Strategy

  1. 1. | 2017 CMO Survey 1 Seven Keys to Unlock and Lead Innovation Strategy Whether innovation is incremental or moon shot in significance, it flourishes in organizations that embrace seven elements in the context of a strategic purpose.
  2. 2. | 2017 CMO Survey 2 In many ways, we live in a modern Renaissance—a science and technology-driven Renaissance For-profit, nonprofit, and government organizations all carry a significant mandate to continue to lead innovation. Opportunities abound to unlock the human potential—to imagine and create a new future. It is no wonder that leaders are working diligently to inspire and cultivate innovation throughout their teams and companies as quickly as possible. Seven Keys to Unlock and Lead Innovation Strategy
  3. 3. | 2017 CMO Survey 3 1. Coordinate enterprise-wide leadership and governance of innovation. 2. Create a shared definition of innovation. 3. Foster a culture of innovation. 4. Manage the innovation portfolio like a venture capitalist. 5. Commit to design thinking. 6. Create a radical connection with customers. 7. Build strong internal and external networks. Seven Elements Necessary to Lead Innovation: Seven Keys to Unlock and Lead Innovation Strategy
  4. 4. | 2017 CMO Survey 4 Our Credera research team spent significant time evaluating organizations with proven track records of innovation. We worked to understand and synthesize those critical elements that show up repeatedly as foundational innovation enablers. We carefully examined early inventors like Edison and the Wright Brothers and leading organizations today that rely on innovation as a cornerstone for competitive advantage, including Seven Keys to Unlock and Lead Innovation Strategy
  5. 5. | 2017 CMO Survey 5 Seven Keys to Unlock and Lead Innovation Strategy provides insights into how C-level leaders can generate the systemic innovation that leads to financial success and happy customers. Standing still is not an option, and organizations that choose a scatter-shot approach to innovation tend to fail. A systematic approach to innovation is needed, and this paper will help leaders develop their firm’s capabilities. Seven Keys to Unlock and Lead Innovation Strategy
  6. 6. | 2017 CMO Survey 6 Sections Included in the Seven Keys to Unlock and Lead Innovation Strategy Whitepaper: • Executive Summary • What is Innovation? • Modern Frameworks Describing Innovation • Seven Keys to Unlocking and Leading Innovation Strategy Seven Keys to Unlock and Lead Innovation Strategy
  7. 7. SEVEN KEYS TO UNLOCK AND LEAD INNVOATION STRATEGY Get the free whitepaper Learn how executives can proactively lead innovation efforts for their firms to create and maintain advantage in extremely competitive landscapes. You need to know the necessary elements to lead innovation, and Credera’s whitepaper, Seven Keys to Unlock and Lead Innovation Strategy, is a great place to start. DOWNLOAD NOW 7
  8. 8. | 2017 CMO Survey WE KEEP OUR PROMISES GET IN TOUCH Has this paper been helpful? Need additional information on our services? Please reach out and let us know how we can help: DALLAS | DENVER | HOUSTON CREDERA.COM Our clients hire us to own their toughest challenges. They retain us because we keep our promises.

×