The document analyzes a "digital switchover" website and discusses elements that could be incorporated into the author's own website design. It notes that the analyzed website has a professional logo, font, and color scheme that establish a serious tone for the campaign. It also effectively uses social media links and multiple language options to appeal to different audiences. Specifically, the constant color scheme and organized image placement help raise awareness without confusion.

1. ANALYSING ‘DIGITAL SWITCHOVER’ WEBSITE
The logo looks very professional in The layout of the website is
the top right hand corner and so I professional and not confusing, it has
should include this in my final a serious grey and white colour to
website design. Also the font looks show the campaign means business.
representable and mature to fit in This wasn’t in mind for me to use in
with website includes different ways
The the campaign and its website. my final design however it seems all
how you could subscribe to the right to include.
The campaign has thought wisely of
campaign, for example Facebook
the outside world audience, so if any
and twitter. This is shown in the
ethnicity needed help they could click
website, we should use this in our
on help and choose what languages
website as both sources are popular
suits them best. I would include this
and would appeal more to our target
in my website however there are only
audience, also raise awareness
certain ethnicities within our target
within our coordination within the
The colourtarget audience.
audience and all our target audience
website looks very mature and
do understand English, as our target
professional, as the colour stays
audience is CCC school.
The images are not messy they are
constant this is also to raise
placed looking professional to suit
awareness to the campaign and what
the layout, the images use one
makes them unique. I will differently
specific icon to highlight awareness
use this technique in our website as it
to the public, we could use this in our
raises awareness and doesn’t
Michael McCauley
campaign as people could address
confuse the public who we are!
us by our mascot.