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Portfolio Project 2:
Developing Your Personal Brand
Canvas
Presented by: Jeffery Sallaway
Arena
In my career’s lifetime I want to become more
knowledgeable in the Entertainment Industry and on proper
business practices. I will do so by focusing my career in
Artist Management, Branding, as well as Marketing and
Promotions. By using media content to grain interests from
fan base audience to generate revenue.
Identity
As a creator, producer, all around innovator. I am the master
of my universe, as I create the world I choose to live. I
service the power of this ability as a product to my
audience/ clients.
Skills
I am skilled at many technical abilities, but my greatest skill
is the way I perceive tasks and the solutions to come. I have
a active photography career where I showcase local models
in live art settings. I direct and produce short films and shoot
cinematography documentaries, which we know as
podcasts. I also engineer audio data and edits video clip
content. None of the latter would matter without
prospective.
Profession
I differentiate my brand by creating content that is
mention worthy. I care for projects and manage the
creation process personally. I will also comment and
request feedback from audience/ clients.
Credentials
I credit my success to my hunger for knowledge and
passion for Entertainment. For many years I was a
developed my sense of analysis unknowingly. I have also
payed close attention to others feelings as I am a caring
person. I back up my care with knowledge in Adobe Suites,
Microsoft Office Suites, Pro Tools certification as well as
many skills to utilize these abilities.
Promise
I will give all opportunities a G.O.A.T. kick of an effort. Not
only because goats kick hard but because it is my promise
to Go On All Trials. We all are learning and experiencing
amusement, some for the first time, I will provide a positive
experience always.
Positioning
I should be selected of the competition because if they were
as good as me you would be on a different site. I want to
welcome the opportunity to work with anyone even my
competition. I am a soldier at heart, but life is not a
competition to me.
Audience
I operate in and b-to-b commerce as well as a b-to-c
commerce. I want to work with other professionals to grow
and expand their platforms, while learning in a physical
environment. I will service my customer audience with the
content I create with other professionals. I will also create
content that is organic my brand.
Networking & Marketing
I will use the already established
networking platforms to grain
interest in my brand by linking
created content to my portfolio’s
home site which I create at Full
Sail.
I will state my competitors are other professional
Photographers, Producers, Editors and Engineers in the
industry. I will part myself by networking with potential
competitors to create working relationship. I will also refer
audience to more experienced professionals, if I am unable
to accommodate their needs.
Competitors
Professional Development
I will receive my professional development by chasing my
hunger for knowledge. I will continue to grow and develop
through my studies at Full Sail. I will also develop
professional as I will only develop good business practices.
Goals
My goal is to create a world filled with understanding. I will
create content that will break barriers in social stereotypers.
I will create relatable content that portrays today and the
future.
References
Lifestyle content reflects and brings your buyer persona “to life” in a sense, highlighting interests beyond your product or
brand. https://www.socialmediatoday.com/news/how-to-successfully-integrate-lifestyle-content-into-your-social-media-stra/
527787/
Today’s manufacturing worker has to be able to think on their feet and troubleshoot small problems as they arrive.
https://www.mastersonstaffing.com/blog/manufacturing-skills-needed-for-success/
Become an expert in your field, someone with the ability to analyze a situation and develop several potential solutions.
https://www.inc.com/lolly-daskal/10-powerful-ways-you-can-earn-credibility-in-your-industry.html
Brand promise https://www.emotivebrand.com/does-your-brand-make-a-brand-promise/

Positioning https://www.brandingstrategyinsider.com/2012/02/brand-positioning-elements-defined.html#.XI8UNi2ZPzI

Audience https://www.investopedia.com/terms/b/btob.asp

Competition https://fugostudios.com

Professional development https://www.inc.com/joel-trammell/10-ways-to-maximize-your-professional-development.html

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Jeffery sallaway portfolio

  • 1. Portfolio Project 2: Developing Your Personal Brand Canvas Presented by: Jeffery Sallaway
  • 2. Arena In my career’s lifetime I want to become more knowledgeable in the Entertainment Industry and on proper business practices. I will do so by focusing my career in Artist Management, Branding, as well as Marketing and Promotions. By using media content to grain interests from fan base audience to generate revenue.
  • 3. Identity As a creator, producer, all around innovator. I am the master of my universe, as I create the world I choose to live. I service the power of this ability as a product to my audience/ clients.
  • 4. Skills I am skilled at many technical abilities, but my greatest skill is the way I perceive tasks and the solutions to come. I have a active photography career where I showcase local models in live art settings. I direct and produce short films and shoot cinematography documentaries, which we know as podcasts. I also engineer audio data and edits video clip content. None of the latter would matter without prospective.
  • 5. Profession I differentiate my brand by creating content that is mention worthy. I care for projects and manage the creation process personally. I will also comment and request feedback from audience/ clients.
  • 6. Credentials I credit my success to my hunger for knowledge and passion for Entertainment. For many years I was a developed my sense of analysis unknowingly. I have also payed close attention to others feelings as I am a caring person. I back up my care with knowledge in Adobe Suites, Microsoft Office Suites, Pro Tools certification as well as many skills to utilize these abilities.
  • 7. Promise I will give all opportunities a G.O.A.T. kick of an effort. Not only because goats kick hard but because it is my promise to Go On All Trials. We all are learning and experiencing amusement, some for the first time, I will provide a positive experience always.
  • 8. Positioning I should be selected of the competition because if they were as good as me you would be on a different site. I want to welcome the opportunity to work with anyone even my competition. I am a soldier at heart, but life is not a competition to me.
  • 9. Audience I operate in and b-to-b commerce as well as a b-to-c commerce. I want to work with other professionals to grow and expand their platforms, while learning in a physical environment. I will service my customer audience with the content I create with other professionals. I will also create content that is organic my brand.
  • 10. Networking & Marketing I will use the already established networking platforms to grain interest in my brand by linking created content to my portfolio’s home site which I create at Full Sail.
  • 11. I will state my competitors are other professional Photographers, Producers, Editors and Engineers in the industry. I will part myself by networking with potential competitors to create working relationship. I will also refer audience to more experienced professionals, if I am unable to accommodate their needs. Competitors
  • 12. Professional Development I will receive my professional development by chasing my hunger for knowledge. I will continue to grow and develop through my studies at Full Sail. I will also develop professional as I will only develop good business practices.
  • 13. Goals My goal is to create a world filled with understanding. I will create content that will break barriers in social stereotypers. I will create relatable content that portrays today and the future.
  • 14. References Lifestyle content reflects and brings your buyer persona “to life” in a sense, highlighting interests beyond your product or brand. https://www.socialmediatoday.com/news/how-to-successfully-integrate-lifestyle-content-into-your-social-media-stra/ 527787/ Today’s manufacturing worker has to be able to think on their feet and troubleshoot small problems as they arrive. https://www.mastersonstaffing.com/blog/manufacturing-skills-needed-for-success/ Become an expert in your field, someone with the ability to analyze a situation and develop several potential solutions. https://www.inc.com/lolly-daskal/10-powerful-ways-you-can-earn-credibility-in-your-industry.html Brand promise https://www.emotivebrand.com/does-your-brand-make-a-brand-promise/ Positioning https://www.brandingstrategyinsider.com/2012/02/brand-positioning-elements-defined.html#.XI8UNi2ZPzI Audience https://www.investopedia.com/terms/b/btob.asp Competition https://fugostudios.com Professional development https://www.inc.com/joel-trammell/10-ways-to-maximize-your-professional-development.html