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Branding terms one more time
1.
some terminology
2.
some branding terminology
3.
branding combined tangible and
intangible attributes
4.
brand vision a unique
goal or point of view
5.
brand mission how the
vision will be achieved
6.
7.
8.
9.
10.
11.
brand essence (big
idea?) concise expression of the brand’s “promise”
12.
brand identity “all” ways
the audience recognizes the brand
13.
visual identity the name
as well as the visual appearance
14.
15.
16.
17.
brand image real and
imagined experiences
18.
19.
brand personality behavior traits
20.
21.
brand values code by
which the brand “lives”
22.
brand strategy a plan
for the brand to meet objectives
23.
24.
25.
differentiation
26.
differentiation
27.
target market/audience
28.
29.
sources http://www.brandchannel.com/education_glossary.asp http://www.brandingstrategyinsider.com/brand_essence/index.html
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