This document discusses MXM's offerings around content-powered engagement for brands in a hyperconnected world. It focuses on MXM's opportunity to help revolutionize the mobile couponing experience by developing a solution similar to Apple Pay that allows for a more seamless issuance and redemption of coupons on mobile. Key considerations for such a solution include how consumers receive, display, store, and redeem coupons. MXM invites partnerships to solve this long-standing problem and provide exposure to leading brands.

1. Title
Yes we can?!?
Douglas Rozen
Chief Innovation Officer, MXM
@dougs_digs

2. 1,200+ Specialists in:
• Mobile • Social • Analytics
• CRM • Web Dev & SEO
• Retail Activation
Atlanta Flint -
Saginaw
Greenville -
Asheville
Hartford – New
Haven
Kansas City Las Vegas Nashville Phoenix Portland Springfield -
Holyoke
Multi-Platform Brands Digital Brands Syndicated &
Broadband TV
Meredith National Media
Meredith Local Media
Meredith Xcelerated Marketing
CONTENT POWERED ENGAGEMENT
for a hyperconnected world
2

3. MXM’s offering
Content-powered engagement for a hyper-connected world
› Web development
› eCommerce
› eCRM
› SEM/SEO
› Mobile Apps
› Mobile Websites
› Emerging Platforms
› Connected Strategy
› Social Strategy & CRM
› Community Management
› Digital PR
› Social Listening
› Direct Mail
› Email
› DR Print
› DR TV
› Data Management
› Modeling
› Segmentation
› Measurement

7. Coupons!!!

8. Yes, coupons!
It’s the same today as
it was 20 years ago
(maybe even 50 years ago)

9. Why?

11. Consumer perspective

12. Competing priorities
CPGs 3rd Parties Retailer
Hybrid models
(load coupons to cards,
receive rebate, etc)
Retailers rely on loyalty
program with “save
to card” offering
Brands take responsibility
for generating and
distributing coupons
Lots of questions
Technology needs…
Consumer adoption…
Retailer relationships…
Lots of concerns
Staff training…
Liability…
POS acceptance…

13. If it can happen here…

14. Why can’t it happen here?

15. One of the most secure places
(look at his face)
Aisles of processed food
(look at her face)

16. From “Wait & See” To “Revolutionize”

17. Our opportunity
Help us use an “Apple Pay” for a
more seamless mobile couponing
experience in a new, exciting way
(from issuance to redemption)

18. Competing priorities
CPGs 3rd Parties Retailer
Hybrid models
(load coupons to cards,
receive rebate, etc)
Retailers rely on loyalty
program with “save
to card” offering
Brands take responsibility
for generating and
distributing coupons

19. Key considerations
While there are a lot of potential combinations, the options are not exponential
Display and Retain are directly related to Delivery method
Redeem is directly related to the Display
DELIVERY
How the consumer
receives the coupon
(either push or pull)
SMS, MMS, Web, App, Email
DISPLAY
How the coupon is
displayed to the
consumer and at POS
Numeric code, Image, Barcode
RETAIN
How the consumer
stores and retrieves
the coupon
SMS queue, Email Inbox,
In-app, Mobile wallets
REDEEM
How the savings are
captured by the
retailer at POS
Optical/laser scan, Card, NFC

20. What we provide
A ready need: Sr. client said last week “I want to be first to use Apple Pay”
• Access to in-house strategists, developers, creatives, data experts & others
• Open to varied working relationships / solution approach
• Opportunity to solve something that has been broken for years
• Plus:
– Exposure to leading Fortune 500 brands
– Meet with Meredith’s executive and M&A teams
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21. Other opportunities
• Social CRM
1. Using social connections & conversations to provide better context on content
and intelligence in offers for traditional CRM channels (email/direct mail)
2. Using social platforms for scalable, personalized 1-to-1 CRM / owner / loyalty
communications
• We’re hiring!
– Associate Director, Mobile Business Development
– Mobile & Social Strategists
– Community Managers

22. Title
Douglas Rozen
Chief Innovation Officer, MXM
@dougs_digs