The current Celebrity Cruises app requires modernization, an improved UI and expanded feature set. Celebrity Cruises is redesigning their app and is seeking development expertise to bring the new app to market. http://connect.switchpitch.com/site/welcome/

1. CelebritySmartApp
Celebrity Cruises

2. ProjectOverview
• Celebrity Cruises iPhone app was
released three years ago in 2011
• App requires modernization - an
improved UI and expanded feature
set.
• We seek development expertise to
bring the new app to market.

3. UserProfile
• Key User Needs:
• Help me select where to go with my family
based on our vacation schedule, interests,
and budget
• Help me understand why Celebrity is my
best choice for a cruise
• Allow me to make relevant purchases on
my mobile device
• Target Audience: Affluent vacationers
who have booked at least one Celebrity
Cruise.

4. MobileExpansion
2x
App use and mobile access to our website has more than doubled
Our Mobile Footprint has Grown Over last 6 months

5. ProjectImportance
• Our homepage and key
site components are
responsive web
• We hired a FT Mobile
Product Manager to grow
our mobile offerings
Our signature smart phone app will serve as the
foundation for our mobile footprint and become
an instrumental tool for our engaged guests

6. MobilePortfolio
www.celebritycruises.com/mobile

7. ProjectDetails
• Company profile deadline:
February 28, 2014
• Proposal deadline:
March 15, 2014
• Kick off development:
Early Q2 2014
• Launch:
Q3 2014
• Budget:
TBD, bid process
Partner with IT for service integration, and Product Owner for
user experience
Seeking iOS and Android experts with strong track record of
launching defect-free and on-time

8. NextSteps
• Submit company profile on SwitchPitch platform
• Finalists will be contacted to review project details
• Estimates delivered based on agreed-upon high-level
requirements
• Winner announced by: March 30, 2014

9. NextSteps
Thank you!
Alex Polanco
Mobile Product Manager,
Celebrity Cruises
apolanco@celebritycruises.com