Innovative Digital/Mobile Solutions 2010-2015 Mobile Apps (iPhone, Android, Creel Designed) (QR) Codes DRM (Creel hosted on Adobe Content Server) Integrated Cross Media Marketing Campaigns Digital Editions iPad Applications (Creel Designed custom folio apps, Hosted AWS) HTML 5 Applications (Creel Designed) Virtual Publisher Send My Ad AR (Augmented Reality) Image Recognition Technology Mobile Applications with Geo Location Services

1. 1953-2015
CREEL Printing
Digital Mobile Solutions

2. CREEL History
Eugene and Sarah Creel
Fremont Street 1953
Las Vegas Strip 1953
1953: Creel Printing was Established by
Eugene and Sarah Creel

3. 1975: Allan Creel Sr. Took Over Operations
1993: First Hantscho Web Press Installed
1996: First Digital to Analog (film) workflow
(Screen Taiga) 7 sheets per hr.
1998: First MIS installed (Logic)
CiP 3 Ink Data Management
2000: First filmless Digital workflow (60 pph)
First CTP Unit: 30 plates per hour
Heidelberg Direct Image press
Eskofot Copy Dot scanner
Acquire Fry & Smith in Costa Mesa, CA
2004: First Goss Sunday M2000
Move into new facility (250,000 sq. ft.)
2nd and 3rd CTP Units: 100 plates per hr
Produce first online Digital Edition
2005: First Customer facing file submission
and approval portal (Insite, Rampage)
Open Coldset (Silver State Division)
4rth CTP Unit Luxel News: 160 plates ph
2007: 2nd Goss Sunday M2000
CREEL History
Creel Printing 1975
Creel Printing 2004
First Goss Sunday M2000: 2004

4. CREEL History
2009: Allan Creel Jr. President of Creel Printing
2009: Dalim Integrated Prepress Workflow with
JDF template integration (600-1000 pages ph)
2010: Technique MIS (Replace Logic)
Launch Creel Mobile Division
(QR Codes, Mobile apps, Native apps)
Launch Creel Digital Division (Xerox)
2011: Acquire Digital Lizard (Hayden, Idaho)
2012: Through acquisition, Expand Digital
Lizard to Las Vegas
Receive G7 Web and Sheetfed Certification
Launch iCloud Mobile Media Solutions
2013: Merge two Las Vegas Cold Set Divisions
Creating S&S Web.
Provide integrated Ad Management and
Virtual Publishing Tools to Customers
Create Personalized print products
combining offset and digital components
Expand Mobile Solutions:
AR (Augmented Reality) IR
Custom Mobile Applications
Provide Integrated Content Delivery (SMS)
Las Vegas 2013

5. Innovative Digital Solutions 2010-2015

6. Innovative Digital/Mobile Solutions 2010-2015
Mobile Apps (iPhone, Android, Creel Designed)
(QR) Codes
DRM (Creel hosted on Adobe Content Server)
Integrated Cross Media Marketing Campaigns
Digital Editions
iPad Applications (Creel Designed custom folio apps, Hosted AWS)
HTML 5 Applications (Creel Designed)
Virtual Publisher
Send My Ad
AR (Augmented Reality) Image Recognition Technology
Mobile Applications with Geo Location Services

7. Secure customer login for file submission and approval

8. Dialogue view: All pages are viewed, annotated, or approved by the
customers production staff, prior to CREEL starting the project.

9. Flatplan: All pages in the project can be reviewed, moved, changed and
updated, prior to approval.

10. Imposition View: Client can review their impositions to adjust
for print conditions.

11. Measure Approval
Intuitive:
With its intuitive user interface, registered users can easily navigate through projects that
require feedback. Selecting a document to open lets users view a high-resolution stream,
zoom, annotate and measure densities for approval or rejection.

12. Uploadmyad.com is Creel Printing’s branded ad management and
preflight tool. The site can be customized for each client and incorporated
into their CiPS workflow. Reducing production time and improving ad
management capabilities. http://creel.uploadmyad.com

13. Uploadmyad.com branded sites for customers.

14. Pages run through a pre-flight check and are then placed into the clients
ad directory for future publication placement.

15. New Technologies

16. CREEL Mobile Digital Technologies

17. Mobile Web Applications
Since 2011, we have been building mobile websites for
Sears, Best Buy and Lowes. The applications are driven from
in store QR codes that launch product content and discount
information.

18. Digital Rights Management – DRM
CREEL Printing offers Digital Rights Management services to our clients. This service will deliver
secure content to a multitude of e-reader devices including the SONY Reader Daily, SONY Pocket,
SONY Digital Book, Android, Galaxy Tab, Kindle, Nook, iPad, and iPhone.

19. Customer Branded folio (DPS) iPad/iPhone and
Android Apps Available on the iTunes and
Android Marketplace.

20. Social Media - creelcommunications.com
CREEL Communications.
Up to the minute CREEL
and industry news.

21. QR (Quick Response) Codes for Marketing
QR codes can be placed on any
printed materials, banners,
buildings, t-shirts, billboards,
and provide additional
information about offers,
coupons, or any company
promotions. QR codes benefit
both a consumer and a marketer:
consumers can reach the
information quickly and
marketers can measure the
success of their campaigns.

22. See 2D code, open application Application reads the code
using the mobile digital camera
The CREEL Mobile Experience
Takes the user directly to content related to the specific item
No need to type in long URL’s or search by keyword
Specific content is
Delivered automatically

23. What
Code Name
Code Placement
Server returns
customized content
based on data
The Server Collects Actionable User Data
Who
User ID
Age
Gender
Income
Handset type
When
Time
Date

27. iCloud Mobile Media with Social Media, Subscription
Services and Analytics in PDF and HTML 5 format.

28. Personalized and targeted e-mail
campaigns

29. Personalized print opportunities that combine the
best of both offset and variable digital printing

30. Thank you.

31. Virtual Publisher: Cloud Based Publication
Production Management integrated

32. Virtual Publisher: Planning, Advertising Management,
Layout and In Design Editorial story linking
Planning Ad Management
Layout Management Story Management

33. AR (Augmented Reality) for print to interactive
mobile content
There are numerous AR / Image Recognition
Technology Companies that have launched in the
past 24 months. There will be more as the
technology continues to develop. Standardizing the
AR Reader applications will also improve the
adaptability for the users of the software.