1. WLAN Applications for Retail
Girish Bhat

2. Retailer Priorities for Store : Meru touches ALL !
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3. Wireless applications for Store Operations
 Wireless Assisted Ordering
 Instant communication using Walkie-talkie / Voice / VoIP / Push to Talk
 Mobile POS with PCI Compliance
 Queue Busting
 Stock Management : Ordering, Replenishment
 Inventory Management
 Price Management
 Security Monitoring – Video
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4. Wireless applications for Warehouse Operations
 Instant communication using Walkie-talkie / Voice / VoIP / Push to Talk
 Stock Replenishment
 Shipping
 Load Management
 Inventory Management
 Goods Transfers
 Receiving
 Security Monitoring
 Stock Management
 Employee Time and Attendance
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5. Queue busting using Wireless Point of Sale
Retailer Application
 Wireless POS station in the parking lot
in spring to expand the department
 Add a POS lane in hours to handle the
increased seasonal traffic
Meru Solution
 Client Bridge CB-150, Enterprise Mesh
 Remote management with E(z) RF
Retailer Value
 Improved customer buying experience
 Shorter lines -> Quicker revenue
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6. Minimize Wrong Product and Shelf Pricing penalties
Retailer Application
 Minimize shelf and actual price mismatch by using
mobile/portable price scanners across store
 Update wireless shelf price displays remotely
Meru Solution
 AP150, MC1000 controllers
 Remote management with E(z) RF
Retailer Value
 Helps maintain customer loyalty
 Minimizes retailer penalty and fines
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7. Minimize Out of Stock
Retailer Application
 Eliminate discrepancy between reported
and actual inventory using wireless
handhelds
 Report low-shelf stock or out-of stock for
re-stocking using VoWLAN handhelds
Meru Solution
 Central management using E(z) RF
 Set alerts to track stock level
Retailer Value
 Maximizes customer retention
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8. Merchandise Ordering
Retailer Application
 Order merchandise from mobile terminals
 Back-order out-of-stocks items
Meru Solution
 Interoperability with Symbol, Intermec scanners
and handhelds
 Reliable coverage across store using VCell
Retailer Value
 Eliminate terminal back-ups
 Timely ordering of merchandise
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9. Instant and Reliable voice communication
Retailer Application
 Instantly contact store manager for
customer service
 Instantly contact product experts to
answer customer questions
 Update warehouse and distribution
center to restock items
Meru Solution
 Virtual Cell ensures zero-drop roaming
and Ubiquitous coverage across store
Retailer Value
 Improved customer satisfaction
resulting in increased store sales
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10. Secure the perimeter around the store
Retailer Application
Wireless identity thieves
 Eliminate credit card number theft by
preventing signal to leak outside the By Robert Vamosi
Senior editor, CNET Reviews
store/center May 11, 2007
Meru Solution On November 5, 2003, in a parking lot of a Lowe's in
Southfield, Michigan, a third person, Brian Salcedo, and Adam
Botbyl returned to the wireless network, and this time
 RF Barrier with remote management attempted to load an unspecified malicious program created
by Salcedo on several computers in a Long Beach, California,
store. It might have been an early attempt to capture credit
Retailer Value card transactions, but the app crashed several point-of-sale
machines at the store. Two days later, the FBI arrested the
group.
 Eliminate illegal war drivers and
hackers
 Eliminate loss of brand value due to
data leakage
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11. Secure all Electronic Transactions
Retailer Application
 Secure all electronic transfers using standards
compliant proven confidentiality techniques
 Secure all voice communications in real-time
Meru Solution
 WPA2 compliant encryption and authentication
 Role Based Access Control
Retailer Value
 Compliance with PCI Section 4.1.1 requirement of
strong encryption
 Eliminates loss of revenue due to data leakage
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12. Minimize employee theft and shop lifting
Retailer Application
 Prevent shop lifting and employee thefts
 Remotely monitor store using high-resolution
wireless cameras in real-time
Meru Solution
 AP150 with any IP Camera (Axis, Sony, etc)
 Channel stacking for surveillance layer
Retailer Value
 Eliminates store loss due to theft
 Irrefutable evidence of shop lifting and theft
 Flexibility to mount camera indoor or outdoor
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13. Eliminate identity theft and snooping
Retailer Application
 Detect and disable rogue wireless devices
Meru Solution
 AP150, MC3000 Controllers with Rogue
Detection and Mitigation
Retailer Value
 Compliance with PCI Section 11.1 requirement
of periodic analysis
 Eliminates identity theft and spoofing
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14. Deliver targeted messages to customer
Retailer Application
 Deliver promotions to in-store customers
 Vendor product and merchandise placements
 Dynamic updates to promotions and placement
Meru Solution
 AP300 with dynamic Quality of Service
Retailer Value
Source : www.digitalsignage-usa.com
 Increases customer spending on targeted
products
 Reduced cost of promoting products
 Real-time delivery of targeted messages
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15. Employee communication and interaction
Retailer Application
 Real-time executive communication with all stores
 Centralized employee training using remote content
 Internal helpdesk and do not require local staff
Meru Solution
 AP300 with Virtual Cell
 Per user firewall
Retailer Value
 Communicate, train, collaborate and deliver
information anywhere – store or distribution center
 Minimizes training costs
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16. Safeguard Assets, Locate Assets to Optimize Asset
usage
Retailer Application
Determine location of customer service personnel
Safeguard in-store assets such as electronic carts,
handheld scanners, terminals, etc
Meru Solution
Meru E(z)RF Location Manager with Wi-Fi tags
Retailer Value
Improved decision making based on real-time location and
usage of assets
Optimize usage of assets based on tracking and history
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17. Monitor Stock Level and Replenishment
Retailer Application
 Determine shelf-stock of expensive in-store items
 Determine location and status of replenish order
Meru Solution
 Meru E(z)RF Location Manager with Wi-Fi tags
 Set alerts to notify inventory level
Retailer Value
 Eliminate low shelf-stock and out of shelf-stock by
reordering in real-time
 Ensures satisfied customer maximizing dollars spent
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