Transport mTicketing: The mCommerce Catalyst


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A joint presentation by Masabi and thetrainline on how transport mTickets is driving wider mCommerce because for many consumers it is the first experience of their mobile phone beyond voice or text. Presented at the BlackBerry Innovation Forum, 12th October 2011.

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Transport mTicketing: The mCommerce Catalyst

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  2. 2. Transport mTicketing:the mCommerce Catalyst<br />Ben Whitaker & Rob Hughes<br />
  3. 3. Solve Real Life Problems<br />“Just because a new technology can do something does not mean people will use it – you must solve real problems.”<br />
  4. 4. eTicketing systems integrator and consumer retailer<br />UK’s largest provider of internet rail ticketing sales<br />Biggest supplier to Train Operating Companies of online retail<br />Covers leisure and corporate markets<br />Leading the industry in the introduction of eTicketing<br />Provide eTicketing services for:<br />Virgin Trains<br />CrossCountry Trains<br />First Group<br />Rapidly moving into the mobile retail/ticketing channel<br />
  5. 5. Specialists in mass market mTicketing<br />Mobile is the ticket machine AND the ticket<br />Mobile app lets you buy & receive tickets<br />mTickets via secure 2D barcode / human readable format / NFC<br />PCI DSS compliance, instant credit card payments<br />Unique features:<br />Mass market apps – not just for smartphones!<br />Award winning payment security<br />Best in class usability<br />Barcode scanning faster than Oyster<br />
  6. 6. Introducing mTicketing<br />
  7. 7. A Real Life Problem<br />Buying tickets at the station is still an inconvenience – despite modern technology<br />High rail use in the UK<br />70% of tickets still bought at station<br />More and more people using trains everyday<br />
  8. 8. But There’s a Better Way<br />Your phone becomes the ticket machine and the ticket<br />
  9. 9. Benefits for Everyone<br /> Customers<br />No more ticket queues<br />Purchase wherever, whenever, in a few clicks!<br />Easily find cheapest fares<br />Get real time updates<br /> Operators<br />Low cost way to expand sales capacity<br />Reduce queues<br />Add new revenue streams<br />Transform customer experience<br />
  10. 10. mTicketing apps released for thetrainline and seven of its partners, available on all major BlackBerry models<br />“<br />“Brilliant! Shows BlackBerry apps can be as intuitive as iPhone apps!”<br />“Booking my train ticket has never been so quick.”<br />“Probably quicker and easier to use than the internet sites...”<br />”<br />Quick & Easy Purchases<br />
  11. 11. Coming Soon…<br />Mobile already becoming an established retail & ticketing medium <br />All consumers have a potential ticket machine in their pocket<br />Getting a ticket on your phone just makes sense<br />The mCommerce beachhead<br />
  12. 12. NFC – The Next Generation <br />Easier to integrate with existing smartcard systems than barcode<br />BlackBerry leading the way in mass market NFC adoption due to:<br />Great APIs including MiFare emulation<br />Large antenna gives better range, stronger signal<br />Convenience – no need for Secure Element rental contracts<br />Speed – 550ms average transaction times<br />BlackBerry9900 with NFC<br />
  13. 13. Any Questions?<br />
  14. 14. @bbemeabusiness<br />