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FMCG AND RETAILERS
- 2. FMCG Concept about the industry FMCG also known as Consumer Packaged Goods. Extensive distribution network. High volume business –sold in large quantities , sold at relatively low cost. Less shelf life sold quickly.
- 4. Three ways to increase FMCG sales Know your competition : their prices, their volumes, their favoured outlets. Avoid consignment selling :Unless you are confident that your product will sell quickly and that the retailer will pay you reliably. Build relationships : with owners and managers, this will lead to the trust that good agreements and partnerships are based on.
- 5. FMCG AND RETAIL 1. Test concepts and products. 2. Examine the brand. 3. Test marketing communications 4. Study the behaviour and attitude of the consumers. 5. Examine user experience. 6. Measure the satisfaction and loyalty of the consumers. 7. Conduct market segmentation. 8. Analyse the competitive position. 9. Seek and find the optimal price levels. 10. Create comprehensive Industry analysis.
- 6. Analyse the route to market and distribution channel. Entering new markets. Advice on strategic projects . Market consolidation and searching for investors.
- 7. HUL, ITC AND P&G
- 9. COMPANY OVERVIEW P&G is an American global corporation based on manufacturing a wide range of consumer goods. As of 2008 6th largest company by market capital and 14th largest by profit. The company moved in to other countries in terms of manufacturing and products sales.
- 10. PRODUCTS
- 11. STRATEGIES Delight the consumers with sustainable innovation that improves the environmental profile of their products. Improve the environmental profile of P&Gs own operations. Improve children’s lives through P&Gs social responsibility programs.
- 12. PRODUCT LINE Detergents Health care Beauty care Hair care Devices Oral care Aircare Male grooming
- 14. COMPANY OVERVIEW HUL is Indias largest consumer goods company based in Mumbai. It is owned by the British – Dutch company Unilever which controls 52% HUL is the market leader in Indian consumer products with presence in over 20 consumer categories. It owns major brands in India in product lines such as food brands, personal care brands, home care brands and water purifier brands.
- 15. PRODUCTS
- 16. STRATEGIES Focuses on short supply chain for distribution. Building markets and building brands. Launch brands when innovation pipeline is full. Uses direct selling channel, franchise to reach everyone.
- 17. PRODUCT LINE Personal wash Laundry Skin care Hair care Oral care Doedrants Color cosmetics Ayurvedic
- 19. COMPANY OVERVIEW Incorporated on August 24 1910 Indias premier private sector companies. Ventured into Packaged and branded food business with ‘kitchen of India’(KOI) in August 2001and launched Ashirwad brand in 2002. In June 2003 entered into convenience food market with the launch of ‘Ready to eat meals’ (RTEM). Positioning of ITC “TOUCHING YOUR LIFE EVERY DAY”.
- 20. PRODUCTS
- 21. STRATEGIES Unmatched distribution reach. Superior brand building capabilities Effective supply chain management. Acknowledged service skills
- 22. PRODUCT LINE Consumer products Cigars Aggarbatis Food&Beverages