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CATEGORY PERFORMANCE<br />
FABRIC CARE<br />Market Position<br />No.1 worldwide in Fabric Treatment and Water Softener categories. No.2 worldwide in ...
SURFACE CARE<br />Market Position<br />No.1 worldwide in Surface Care with leading positions across the five product group...
DISH WASHING<br />Market Position<br />No.1 worldwide in Automatic Dishwashing<br />Key Brand<br />Finish<br />
HOME CARE<br />Market Share<br />No.2 worldwide in Air Care, Pest Control and Shoe Care<br />Key Brands<br />Airwick<br />...
HEALTH CARE<br />Market Position<br />Nurofen and Gaviscon are leading Analgesic and Gastro-Intestinal brands in Europe an...
PERSONAL CARE<br />Market Position<br />Dettol is the No.1 worldwide brand in Antiseptics. Veet is the No.1 depilatory bra...
FOOD<br />Market Position<br />French’s is the No.1 brand of mustard in the world, with over 30% of the North American mar...
COMPETITORS<br />Procter and Gamble<br />Unilever<br />Henkel<br />S C johnson<br />Johnson & Johnson<br />
Procter & Gamble Co. is a  American multinational  corporation headquartered in Downtown Cincinnati,Ohiothat manufactures ...
Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product  brands in foods, beve...
Henkel AG & Co. KGaA is an international company headquartered in Düsseldorf, Germany<br />Present in 125 countries<br />N...
S.C. Johnson & Son, Inc. previously known as S. C. Johnson Wax is a privately-held, global manufacturer of household clean...
Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in...
FABRIC CARE COMPETITORS IN DIFFERENT COUNTRIES<br />RB’s<br />CALGON<br />SPRAY ‘N’ WASH<br />WOOLITE<br />
USA<br />MIR (Henkel)<br />TIDE( P & G)<br />Cif (unilever)<br />Clean up (clorox<br />
Australia<br />Oxiclean(Church & Dwight)<br />Zout stain remover(dial co.)<br />Tide (P&G)<br />Shout Gel (s c johnson)<br...
United Kingdom<br />Clear spring<br />Areil laundry detergent(P&G)<br />Daz(P&G)<br />Persil(Henkel)<br />Surf(Unilever)<b...
Brazil<br />Omo(unilever)<br />Minereva<br />Campeiro(Unilever)<br />Ace, Bold & POP(P&G)<br />
ARGENTINA<br />Skip<br />Daz(P& G)<br />Elena<br />Ariel(P&G)<br />Tide(P&G)<br />
Russia<br />Mif(P &G)<br />BIOLAN(nefis cosmetic)<br />Dosia( RB)<br />Persil(Henkel)<br />Tide(P&G)<br />
Africa<br />Tide(P&G)<br />OMO(Unilever)<br />Elephant gold<br />Persil detergent(Henkel)<br />
Malaysia<br />Zap<br />Ariel(P&G)<br />Tide(P&G)<br />
INDIA<br />Godrej ezee<br />Rin(Unilever)<br />Tide(P&G)<br />Surf excel(Unilever)<br />Henko stain champion(Henkel)<br />
China<br />Omo(Unilever)<br />Golden spinning<br />Tide(P&G)<br />Oxy clean(Church & Dwight)<br />
Growth in last few Year<br />
Senior Management view on next 10 years<br />We are always mindful of the maxim, “Past performance is not a reliable guide...
Thank You<br />Robin Bansal<br />M100700049<br />MBA 1<br />robin.bansal89@gmail.co.in<br />
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Reckitt benckiser

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Analysis of reickett brands

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Reckitt benckiser

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  6. 6. CATEGORY PERFORMANCE<br />
  7. 7. FABRIC CARE<br />Market Position<br />No.1 worldwide in Fabric Treatment and Water Softener categories. No.2 worldwide in Garment Care.<br />Key Brands<br />Calgon<br />Vanish<br />Spray ‘n’ Wash<br />Woolite<br />
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  9. 9. SURFACE CARE<br />Market Position<br />No.1 worldwide in Surface Care with leading positions across the five product groups<br />Key Brands<br />Cillit Bang<br />Lysol<br />Dettol<br />Harpic<br />
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  11. 11. DISH WASHING<br />Market Position<br />No.1 worldwide in Automatic Dishwashing<br />Key Brand<br />Finish<br />
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  13. 13. HOME CARE<br />Market Share<br />No.2 worldwide in Air Care, Pest Control and Shoe Care<br />Key Brands<br />Airwick<br />Mortein<br />
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  15. 15. HEALTH CARE<br />Market Position<br />Nurofen and Gaviscon are leading Analgesic and Gastro-Intestinal brands in Europe and Australia. Strepsils is No.1 in Sore Throat globally. Mucinex is the No. 1 cough brand in the US.<br />Key Brands<br />Strepsils<br />Mucinex<br />Nurofen<br />Gaviscon<br />
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  17. 17. PERSONAL CARE<br />Market Position<br />Dettol is the No.1 worldwide brand in Antiseptics. Veet is the No.1 depilatory brand worldwide. Clearasil is the No.1 brand in Europe across all markets it plays in.<br />Key Brands<br />Veet<br />Dettol<br />Clearsil<br />
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  19. 19. FOOD<br />Market Position<br />French’s is the No.1 brand of mustard in the world, with over 30% of the North American market. Frank’s RedHot Sauce is the region’s No.1 hot sauce. Cattlemen’s Barbecue Sauce is the No.1 barbecue sauce in Foodservice<br />
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  21. 21. COMPETITORS<br />Procter and Gamble<br />Unilever<br />Henkel<br />S C johnson<br />Johnson & Johnson<br />
  22. 22. Procter & Gamble Co. is a  American multinational corporation headquartered in Downtown Cincinnati,Ohiothat manufactures a wide range of consumer goods.<br />23 of P&G's brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion<br />Net Revenue $78.9bn.<br />
  23. 23. Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product  brands in foods, beverages, cleaning agents and personal care products<br />Unilever owns more than 400 brands<br />Net Revenue is $52.77bn.<br />
  24. 24. Henkel AG & Co. KGaA is an international company headquartered in Düsseldorf, Germany<br />Present in 125 countries<br />Net Revenue is $17.99bn.<br />
  25. 25. S.C. Johnson & Son, Inc. previously known as S. C. Johnson Wax is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin<br />It has operations in 72 countries and its brands are sold in over 110<br />Net revenue $ 8.75bn.<br />
  26. 26. Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886<br />Its products are sold in over 175 countries<br />Net revenue $61.9bn.<br />
  27. 27. FABRIC CARE COMPETITORS IN DIFFERENT COUNTRIES<br />RB’s<br />CALGON<br />SPRAY ‘N’ WASH<br />WOOLITE<br />
  28. 28. USA<br />MIR (Henkel)<br />TIDE( P & G)<br />Cif (unilever)<br />Clean up (clorox<br />
  29. 29. Australia<br />Oxiclean(Church & Dwight)<br />Zout stain remover(dial co.)<br />Tide (P&G)<br />Shout Gel (s c johnson)<br />Mr. clean<br />
  30. 30. United Kingdom<br />Clear spring<br />Areil laundry detergent(P&G)<br />Daz(P&G)<br />Persil(Henkel)<br />Surf(Unilever)<br />Oxiclean(Church & Dwight)<br />
  31. 31. Brazil<br />Omo(unilever)<br />Minereva<br />Campeiro(Unilever)<br />Ace, Bold & POP(P&G)<br />
  32. 32. ARGENTINA<br />Skip<br />Daz(P& G)<br />Elena<br />Ariel(P&G)<br />Tide(P&G)<br />
  33. 33. Russia<br />Mif(P &G)<br />BIOLAN(nefis cosmetic)<br />Dosia( RB)<br />Persil(Henkel)<br />Tide(P&G)<br />
  34. 34. Africa<br />Tide(P&G)<br />OMO(Unilever)<br />Elephant gold<br />Persil detergent(Henkel)<br />
  35. 35. Malaysia<br />Zap<br />Ariel(P&G)<br />Tide(P&G)<br />
  36. 36. INDIA<br />Godrej ezee<br />Rin(Unilever)<br />Tide(P&G)<br />Surf excel(Unilever)<br />Henko stain champion(Henkel)<br />
  37. 37. China<br />Omo(Unilever)<br />Golden spinning<br />Tide(P&G)<br />Oxy clean(Church & Dwight)<br />
  38. 38. Growth in last few Year<br />
  39. 39. Senior Management view on next 10 years<br />We are always mindful of the maxim, “Past performance is not a reliable guide to future performance.” That is why we refuse to rest on our laurels; we know that consumers are always looking for new products that fit their needs and offer real value. It takes great focus to maintain the right to be consumers’ trusted partner in the home. <br />That’s why we look at the past decade not to congratulate ourselves, but as inspiration for what we can achieve in the next ten years.<br />Bart Becht<br />(CEO)<br />
  40. 40. Thank You<br />Robin Bansal<br />M100700049<br />MBA 1<br />robin.bansal89@gmail.co.in<br />

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