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What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman