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Usability Principles to Improve User Engagement

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Making a website easy for your visitors to navigate and use is essential for improving engagement. Understanding usability principles can inform your design and content decisions to make websites more user friendly and successful. Based on a review of publicly available usability research, we discuss what we know about users in terms of both big-picture concepts and nitty-gritty details. By Melissa Eggleston

Published in: Marketing

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