SlideShare a Scribd company logo
1 of 15
What do you
usually converse
with your friends
and family? In
what way do you
see the value of
communicating
with them?
What is wrong with
your
communication?
Important
Relationship
How will you bring
positive change?
Parents
Siblings
Close
Friends/
Classmates
Teachers
Complete the following table to show communication
problems that damage your important relationships
and the ways to solve them.
Learning Outcomes:
1.Explain how to bring positive change to
poor communication that damages
important relationships,
2.Discuss the value and principles of
communication,
3.Explain the key concepts of
INTRODUCTION:
Communication is an essential tool to help to help
you succeed in life. Whether in matters of academics
or business, excellent communication is imperative in
gaining advantage. Appropriate and respectable
communication can lead you to finding solutions to
issues and concerns confronting you or your
organization.
WHAT MAKES COMMUNICATION NECESSARY?
1. Communication serves as vehicle in building
relationships.
2. Communication works in improving working
environment.
3. Communication assists in fostering strong team.
4. Communication helps find appropriate solutions to
problems.
5. Communication builds greater respect.
KEY PRINCIPLES OF ETHICAL COMMUNICATION
PRINCIPLES THAT GUIDE UNDERSTANDING OF
COMMUNICATION
1. Communication is transactional
2. Communication has content and relational dimensions
3. Communication can be intentional or unintentional
4. Communication is irreversible
5. Communication is unrepeatable
ETHICAL COMMUNICATION
Etymologically, the word ethics comes from the
Greek term ethos which can pertain to customs and
habits.
 As a branch of knowledge, ethics deals with a
structure of moral principles.
 Ethics is defined as a code or moral standards of
conduct of what is “good” and “right” as
opposed to what is “bad” and “wrong”.
ETHICAL COMMUNICATION
Communication is ethical when it is utilized to
enhance the way people interact with one
another to improve society’s moral life. On the
other hand, communication is unethical when
it is used to damage human relations or
encourage societal decadence.
ETHICAL STANDARDS OF COMMUNICATION
1. TRUTHFULNESS AND HONESTY
2. INTEGRITY
3. FAIRNESS
4. RESPECT
5. RESPONSIBILITY
PRINCIPLES OF ETHICAL COMMUNICATION
1. FACT-BASED MESSAGES SHOULD BE COMMUNICTED WITH
HONESTY AND ACCURACY
2. RESOURCES AND FACTS FROM WHICH THE MESSAGE IS
GENERATED SHOULD BE ACCESSIBLE.
3. MESSAGE SHOULD BE MADE ACCESSIBLE
4. BASIC HUMAN NEEDS SHOULD BE GIVEN CAREFUL
CONSIDERATION
What ethical
standard of
communication, if
any, is violated in the
words of President
Rodrigo R. Duterte?
What is your thoughts
and feelings about
the act or offense of
speaking
sacrilegiously about
God or sacred things;
profane talk.
Who is this
stupid God?
Duterte shoots
down creation
story in the
Bible
Have an
Amazing
Learning!
PURPOSIVE COMMUNICATION 4.pptx

More Related Content

What's hot

Kahulugan at Kahalagahan ng Komunikasyon
Kahulugan at Kahalagahan ng KomunikasyonKahulugan at Kahalagahan ng Komunikasyon
Kahulugan at Kahalagahan ng Komunikasyon
Egg Yok
 
Changes in the Philippines during the American period
Changes in the Philippines during the American periodChanges in the Philippines during the American period
Changes in the Philippines during the American period
Julienne Regalado
 

What's hot (20)

Communication for Work Purposes
Communication for Work PurposesCommunication for Work Purposes
Communication for Work Purposes
 
Philosophy of Man - Dr Diosdado Estamada
Philosophy of Man - Dr Diosdado EstamadaPhilosophy of Man - Dr Diosdado Estamada
Philosophy of Man - Dr Diosdado Estamada
 
PURPOSIVE COMMUNICATION.Module2.pptx
PURPOSIVE COMMUNICATION.Module2.pptxPURPOSIVE COMMUNICATION.Module2.pptx
PURPOSIVE COMMUNICATION.Module2.pptx
 
Communication Process, Principles, and Ethics
Communication Process, Principles, and EthicsCommunication Process, Principles, and Ethics
Communication Process, Principles, and Ethics
 
Kahulugan at Kahalagahan ng Komunikasyon
Kahulugan at Kahalagahan ng KomunikasyonKahulugan at Kahalagahan ng Komunikasyon
Kahulugan at Kahalagahan ng Komunikasyon
 
Module 7 Communication for Work Purposes
Module 7 Communication for Work Purposes Module 7 Communication for Work Purposes
Module 7 Communication for Work Purposes
 
Komunikasyon
KomunikasyonKomunikasyon
Komunikasyon
 
Komunikasyon
KomunikasyonKomunikasyon
Komunikasyon
 
Changes in the Philippines during the American period
Changes in the Philippines during the American periodChanges in the Philippines during the American period
Changes in the Philippines during the American period
 
Kinds of good ethics
Kinds of good ethicsKinds of good ethics
Kinds of good ethics
 
Activity 5 a biochem report
Activity 5 a biochem reportActivity 5 a biochem report
Activity 5 a biochem report
 
5. functions of communication and speaker's purpose
5. functions of communication and speaker's purpose5. functions of communication and speaker's purpose
5. functions of communication and speaker's purpose
 
Komunikasyon - Akademikong Filipino tungo sa Epektibong Komunikasyon
Komunikasyon - Akademikong Filipino tungo sa Epektibong KomunikasyonKomunikasyon - Akademikong Filipino tungo sa Epektibong Komunikasyon
Komunikasyon - Akademikong Filipino tungo sa Epektibong Komunikasyon
 
Case study 1
Case study 1Case study 1
Case study 1
 
Purposive Communication lecture.
Purposive  Communication lecture.Purposive  Communication lecture.
Purposive Communication lecture.
 
Communication for Various Purposes
Communication for Various PurposesCommunication for Various Purposes
Communication for Various Purposes
 
Evaluating messages or images of different types of texts reflecting differen...
Evaluating messages or images of different types of texts reflecting differen...Evaluating messages or images of different types of texts reflecting differen...
Evaluating messages or images of different types of texts reflecting differen...
 
Local and Global Communication in Multicultural Settings
Local and Global Communication  in Multicultural Settings Local and Global Communication  in Multicultural Settings
Local and Global Communication in Multicultural Settings
 
Philosophy-NAT-Review.pptx
Philosophy-NAT-Review.pptxPhilosophy-NAT-Review.pptx
Philosophy-NAT-Review.pptx
 
Personal development
Personal developmentPersonal development
Personal development
 

Similar to PURPOSIVE COMMUNICATION 4.pptx

Communication & Ethics .pptx
Communication & Ethics .pptxCommunication & Ethics .pptx
Communication & Ethics .pptx
Mirriam17
 

Similar to PURPOSIVE COMMUNICATION 4.pptx (20)

Communication defination and types
Communication defination and typesCommunication defination and types
Communication defination and types
 
Management - Communication
Management - CommunicationManagement - Communication
Management - Communication
 
Receptive Communication Lesson.pptx
Receptive Communication Lesson.pptxReceptive Communication Lesson.pptx
Receptive Communication Lesson.pptx
 
Lecture 5 professional ethics to get manner education
Lecture 5 professional ethics to get manner educationLecture 5 professional ethics to get manner education
Lecture 5 professional ethics to get manner education
 
Communication.pdf
Communication.pdfCommunication.pdf
Communication.pdf
 
Communication & interpersonal relation
Communication & interpersonal relationCommunication & interpersonal relation
Communication & interpersonal relation
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
Unit 301 Supporting Teaching and Learning
Unit 301 Supporting Teaching and LearningUnit 301 Supporting Teaching and Learning
Unit 301 Supporting Teaching and Learning
 
COMMUNICATION AND PRESENTATION SKILLS (1).docx
COMMUNICATION AND PRESENTATION SKILLS (1).docxCOMMUNICATION AND PRESENTATION SKILLS (1).docx
COMMUNICATION AND PRESENTATION SKILLS (1).docx
 
COMMUNICATION AND PRESENTATION SKILLS.docx
COMMUNICATION AND PRESENTATION SKILLS.docxCOMMUNICATION AND PRESENTATION SKILLS.docx
COMMUNICATION AND PRESENTATION SKILLS.docx
 
Communication & Ethics .pptx
Communication & Ethics .pptxCommunication & Ethics .pptx
Communication & Ethics .pptx
 
Hand out 01
Hand out 01Hand out 01
Hand out 01
 
Chua topic in obad ( dr. sabas)
Chua topic in obad ( dr. sabas)Chua topic in obad ( dr. sabas)
Chua topic in obad ( dr. sabas)
 
Managerial communication ethics in india and the world
Managerial communication ethics in india and the worldManagerial communication ethics in india and the world
Managerial communication ethics in india and the world
 
-Lecture 1a.pdf
-Lecture 1a.pdf-Lecture 1a.pdf
-Lecture 1a.pdf
 
Chapter 1.pptx
Chapter 1.pptxChapter 1.pptx
Chapter 1.pptx
 
Ethics in Communication - Purposive Communication.pdf
Ethics in Communication - Purposive Communication.pdfEthics in Communication - Purposive Communication.pdf
Ethics in Communication - Purposive Communication.pdf
 
Assertiveness
AssertivenessAssertiveness
Assertiveness
 
Unit II.pptxc for technical communication
Unit II.pptxc for technical communicationUnit II.pptxc for technical communication
Unit II.pptxc for technical communication
 
HRM-UNIT-5 PPT (2).pptx
HRM-UNIT-5 PPT (2).pptxHRM-UNIT-5 PPT (2).pptx
HRM-UNIT-5 PPT (2).pptx
 

Recently uploaded

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 

PURPOSIVE COMMUNICATION 4.pptx

  • 1.
  • 2. What do you usually converse with your friends and family? In what way do you see the value of communicating with them? What is wrong with your communication? Important Relationship How will you bring positive change? Parents Siblings Close Friends/ Classmates Teachers Complete the following table to show communication problems that damage your important relationships and the ways to solve them.
  • 3. Learning Outcomes: 1.Explain how to bring positive change to poor communication that damages important relationships, 2.Discuss the value and principles of communication, 3.Explain the key concepts of
  • 4. INTRODUCTION: Communication is an essential tool to help to help you succeed in life. Whether in matters of academics or business, excellent communication is imperative in gaining advantage. Appropriate and respectable communication can lead you to finding solutions to issues and concerns confronting you or your organization.
  • 5. WHAT MAKES COMMUNICATION NECESSARY? 1. Communication serves as vehicle in building relationships. 2. Communication works in improving working environment. 3. Communication assists in fostering strong team. 4. Communication helps find appropriate solutions to problems. 5. Communication builds greater respect.
  • 6. KEY PRINCIPLES OF ETHICAL COMMUNICATION PRINCIPLES THAT GUIDE UNDERSTANDING OF COMMUNICATION 1. Communication is transactional 2. Communication has content and relational dimensions 3. Communication can be intentional or unintentional 4. Communication is irreversible 5. Communication is unrepeatable
  • 7. ETHICAL COMMUNICATION Etymologically, the word ethics comes from the Greek term ethos which can pertain to customs and habits.  As a branch of knowledge, ethics deals with a structure of moral principles.  Ethics is defined as a code or moral standards of conduct of what is “good” and “right” as opposed to what is “bad” and “wrong”.
  • 8. ETHICAL COMMUNICATION Communication is ethical when it is utilized to enhance the way people interact with one another to improve society’s moral life. On the other hand, communication is unethical when it is used to damage human relations or encourage societal decadence.
  • 9.
  • 10. ETHICAL STANDARDS OF COMMUNICATION 1. TRUTHFULNESS AND HONESTY 2. INTEGRITY 3. FAIRNESS 4. RESPECT 5. RESPONSIBILITY
  • 11. PRINCIPLES OF ETHICAL COMMUNICATION 1. FACT-BASED MESSAGES SHOULD BE COMMUNICTED WITH HONESTY AND ACCURACY 2. RESOURCES AND FACTS FROM WHICH THE MESSAGE IS GENERATED SHOULD BE ACCESSIBLE. 3. MESSAGE SHOULD BE MADE ACCESSIBLE 4. BASIC HUMAN NEEDS SHOULD BE GIVEN CAREFUL CONSIDERATION
  • 12. What ethical standard of communication, if any, is violated in the words of President Rodrigo R. Duterte? What is your thoughts and feelings about
  • 13. the act or offense of speaking sacrilegiously about God or sacred things; profane talk. Who is this stupid God? Duterte shoots down creation story in the Bible

Editor's Notes

  1. Developing communication skills should start early in life. The spoken and written language is learned even before you attend formal school. You improve your communication skills as you constantly interact with people who possess language proficiency. If your communication is ineffective you may encounter a lot of problems in your future career or professional life. You should realized by now that effective communication is essential in life and it increasingly becoming an inevitable requisite for successful personal, academic and professional undertakings.
  2. 1. An individual does not live alone. He or she needs to interact with other people to build relationship with them for various reasons. At home, family members exchange experiences to strengthen open togetherness. We communicate in different ways at school, at home, and other places to build strong working relationship with one another. 2. Business processes cannot be simply done without problems. Issues and concerns about the product and services and personnel behavior to name some can be avoided when employees, managers and business owners come together to share valuable ideas necessary to solve them. 3. A strong team cannot be formed when members of a group do not work independently without one another. Team members need to meaningfully interact and exchange information, experiences and resources in order to make their team spirit strong towards achieving their goals. 4. The key to the solution of the many problems in communication. Individuals who are confronted with problems often ask for ideas and advice from others especially from those they consider knowledgeable and well-experienced. 5. People with excellent communication skills usually get high positions in the business, media, entertainment, religious, academic, and political organizations.
  3. Understanding the importance can bring you great benefits in terms of your personal, academic, professional and civic life. Increasing your knowledge about communication can result in satisfying your needs. It consists of interrelated components that influence one another, thus communication becomes a dynamic process. The content dimension involves the ideas being openly talked about, while the relational dimension expresses your behavior towards the other person. Because all words and actions have meanings and communicative use. “to unreceive’ a message is unlikely, as words and actions, once said or done, cannot be unsaid or undone. Communication is unrepeatable because the same words and actions have different meanings when used or expressed at different times and on diverse occasions.
  4. The Merriam-Webster dictionary defines “unethical” as “not conforming to a high moral standard; morally wrong; immoral.” In relation to communication, some schools of thought view unethical communication as anything that promotes misinformation, intolerance, or slander.  The Importance of Ethical Communication The key to avoiding unethical communication is to understand the types of unethical communication and why they are unethical. Keep in mind, also, that unethical communication is not just about the writer’s intent. It includes unintentional breaches of moral standards. Whether communication is determined to be unethical also depends on how the audience perceives it, regardless of the author’s intention. Communication should shed light, not shroud. Ethical communication seeks and shares truth — full truth, presented, if not unbiased, then at least balanced. Unethical communication sows seeds of ignorance or prejudices, exploits the audience through misinformation, silences the audience or remains silent on important and relevant matters.
  5. Destructive Destructive communications attack an individual, organization, or group using derogatory, insensitive, or inflammatory language. These types of unethical statements communicate character assassinations, prejudicial language, or slander. Destructive communication includes abusive language and use of information to discredit. It is aggressive, harassing, and degrading. Examples of destructive unethical communications include unwarranted attacks, vicious criticisms, or unethical use of harmful information. These come in the form of prejudice against individuals or groups or exposing harmful confidential information to slander a person, group, or organization. Unethical communications can also include disparaging subtext, implication, or innuendo. Coercive Coercive communications abuse power to threaten or stifle others. Coercion can be communicated through implications, double binds or dead ends, or exclusion and silencing. Coercive communications involve the abuse of one’s position of authority or power to obtain goals by disempowering others from dissent. It is threatening, tyrannical, and stifling. Examples of coercive communications include threats or implications of firing or defunding, exclusion of people or groups from important discussions or events. It also includes sending contradictory messages or creating no-win or dead-end situations. Coercive communicators use their position to achieve their goals by intimidating, excluding, or inhibiting others.  Manipulative-Exploitative Manipulative-exploitative communications refer to those communications which manipulate and/or exploit the audience’s ignorance, prejudice, or fears around a topic to conceal important information and affect audience opinions or actions to align with the writer’s. Manipulative-exploitative language is condescending, misleading, and psycho-emotionally manipulative. Examples of manipulative-exploitative language include making one-sided arguments against a person, group, or organization that paints the arguer as a threat. It could also include messaging that incites people or groups based upon cherry-picked information or misrepresentation. Manipulative-exploitative language is often fear-mongering and could compel hostility against valid rebuttals. Deceptive Deceptive communications is another form of unethical communication characterized by misleading others. While manipulation involves withholding information to incite affects, deception involves concealing unflattering or immoral behavior to diminish affects. Deceptive communication is distorting, rose-colored, and evasive. Examples of deceptive communications include those that cover up indiscretions by leaving out key information or selectively presenting only favorable information. It also includes language which makes bogus promises or claims. As well as communication that is ambiguous or euphemistic. Deceptive language uses half-truths to paint an unwarrantedly flattering picture.  Secretive Secretive communications remain silent or unresponsive on important topics. Secretive communications attempt to “sweep” indiscretions “under the rug,” either by omitting key information or refusing to discuss the topic. It is a sort of power play in which the author veils or buries important information. It is obscuring, omissive, and excluding of public input.  Examples of secretive communication include leaving out key information around or examples of indiscretion or improper conduct (whether one’s own or others). It also includes refusing to respond to important questions — staying silent — around one’s own conduct or a significant topic. Secretive communication takes deception a step further, evading topics altogether. Intrusive Intrusive communication is essentially communication that invades one’s privacy to the point of denying them a right to legally protected or reasonably expected privacy. Essentially, intrusive communications pry or share information obtained by prying — without consent — into the private lives of individuals or organizations. It is invasive, exposing, and often sensationalizing. Intrusive communication involves seeking or spreading private information without consent. A classic example of intrusive communication would be paparazzi images or interviews. Other, more mundane examples include sharing information that was gained through illegal or immoral means, such as recording or taking pictures without the subject’s knowledge or without their consent to share.
  6. Mean refraining from lying, cheating, stealing, and deception. Means maintaining a consistency of belief and action. Means achieving the right balance of interest without regard to one’s own feelings and without showing favor to any side in a conflict. Respect means showing regard or consideration for others and their ideas, even if we don’t agree with them. Responsibility means being accountable for one’s actions and what one says.
  7. Ethics in communication is shown by observing freedom of expression, accepting differences and opinion and tolerating dissimilarities in beliefs and behaviors. For example, if you are providing information about academic standing of students, you are ought to give your audience the written output, performance output, and major examination results. Message should be made accessible. If you are conveying information to a diverse audience , make certain that you give consideration to their communication preferences. They may have different languages and listening styles, thus there is a need to deliver your message in view of these differences. This way your content reaches your whole audience. Communication is a basic human need and should be used to satisfy other human needs. Ethical communication gives premium to the need of people to connect with one another with high regard despite cultural diversity.