Ancillery Text Research

1. Ancillery Text Research
Magazine Adverts

2. Conventions

3. Conventions
• Main image used is the same as or very similar to the album cover
• This creates cohesion between the product and the advert. The consumer knows
what to look for when the album is released, as the image on the advert is a code for
what the album will look like.

4. • Name of artist and album name in large text. This attracts the target
audience.
• Text also in a bold colour that contrasts with the background
Conventions

5. • Date of release on the advert to create anticipation in the target
audience
Conventions

6. • Gives an insight into the songs which have already been released as
singles that are included on the album
Conventions

7. • Gives an insight into the songs which have already been released as
singles that are included on the album
Conventions

8. Conventions - Layout
• Often the name of the artist and the album are isolated on the page
while the rest of the information is bunched together in the bottom
third.
• This information may include
 the release date
 the artist’s website (from which you can buy the album when
released)
 an amazon.com or and iTunes logo from which the album can also be
bought
 special features on the album such as extra songs
 tour dates
 quotes from reviews
 star ratings
• The texts is also usually centre aligned.

9. Conventions - Image
• The image is often the artist as this is
conventional of an album cover.
• The image of the artist usually takes up at
least 1/3 of the whole advert.
• The album cover style image is normally a
square to emulate an album and the
background is mostly just a block colour,
often black.