Fashion Bloggers: 8 ways to refresh your social media
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Fashion Bloggers need to constantly refresh their social media to stay interesting and relevant. This presentation will provide 8 quick ways to ensure your methodology remains up to date and in line with current industry trends.
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Fashion Bloggers: 8 ways to refresh your social media
- 1. 8 WAYS TO REFRESH YOUR SOCIAL MEDIA
- 2. WHAT WILL WE COVER? 2014 Predictions 8 Tips & Tricks
- 3. 2014 PREDICTIONS 1. Brands will stop relying on “Influencers” 2. Twitter advertising will open new avenues to those working on a budget 3. SnapChat will reveal its commercial model 4. Micro-video campaigns will grow in importance 5. Multi-voice blogs will become more prevalent 6. Social media and television will become inseparable in marketing and advertising
- 4. TIP 1- HAVE AN EDITORIAL CALENDAR 1. WordPress editorial calendars 2. Keep it simple with Excel
- 5. TIP 2- USE DATA • Ask Questions • Examine what works and what doesn’t • What time of the day should you be tweeting? • When are your audience awake? • How do their Twitter habits change throughout the day? • Examine your competitors • Monitor the Web
- 6. TIP 3- BE BRUTAL- TIME FOR A CULL!
- 7. TIP 4- USE YOUR ASSETS • Social media should incorporate all media types • Changes to Twitter in December made imagery more important • Don’t be afraid to experiment with new platforms- imitate big brands • Snapchat, Vine and Instagram video are three of the fastest growing media types
- 8. EXAMPLES Vine Can be used like trailers for blog posts Excellent way to reinforce your style and personality You can crowd-source video content for your brand Snapchat Snap Stories are a great way to keep your work in the mind of your followers Especially good for behind the scenes content Gives the feeling of intimacy
- 10. TIP 6- PINS
- 11. TIP 7- IFTTT
- 12. TIP 8- THE CHEAT SHEET Hashtag Details Hashtag #Bbloggers Wed & Sun 8-9pm #Fashion #Fbloggers Mon & Thurs 8-9pm #StreetStyle #FashionUnfold 2nd Tuesday every month 6pm #Shoes #StyleChat Weds 8pm #Accessories #beautychat Fridays 7pm #Outfit #OOTD Outfit Of The Day #Clothes #WIWT What I Wore Today #Model
Editor's Notes
- Malcolm Gladwell’s “Tipping Point”. Jonah Berger is currently the leading academic on this topic and dismisses the effectiveness of influencers. Google updates- have they changed a brand’s focus?Test with self-serve ads show £70 can get 20,000 impressions and great engagement rates. Use when collaborating with brands. 4.
- AdvantagesAllows you to stay currentSchedule guest bloggersConsistency of publishing is reassuring to followers Social integration- compose tweets in advance
- What social media tools are they currently using? Do they look at analytics?Followerwonk analysis of their followers- work through one example.https://www.diigo.com/
- Use linkTwitter list- same theory
- Add Pinterest Trend facts