Fire Your Video Producer - INBOUND 2023 Deep Dive
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Chris Lavigne, Director of Video from Wistia, shares wow to democratize video across your company. This session was delivered live in Boston at Hubspot's INBOUND 2023 conference
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Fire Your Video Producer - INBOUND 2023 Deep Dive
- 1. Fire your video producer! Chris Lavigne How to Democratize Video Across Your Company Deep Dive Workshop
- 2. Hello!👋 I’m Chris Director of Production, Wistia
- 3. Hi, we’re
- 5. I’ve been at Wistia for 12 years. I’ve been making videos for 25 years.
- 7. ✋
- 9. I'm not on a mission to create unemployment here. I’m not suggesting that you ACTUALLY fire your video producer or video agency. They are the maestro of movie-making, the director of dreams – they've got skills! Advancements in tools and technology are breaking down the barriers of traditional video production, empowering marketing teams to create compelling content with smartphones and user-friendly editing software. This democratization encourages collaboration, amplifies creativity, and allows brands to connect authentically with audiences. The power of video is now in the hands of all! This can help businesses focus their efforts with video producers and video agencies on even more impactful video endeavors. DISCLAIMER
- 10. We think video is great.
- 12. What does making video at Wistia look like?
- 13. Some video example here
- 14. Human
- 15. Make someone feel something
- 26. • Complicated equipment • Need a film degree • Everything is expensive Video is hard
- 27. We believe 2 things
- 28. 1. Video can help you grow your business
- 33. Don’t try to go viral… try to go helpful.
- 34. Let's celebrate the hardworking videos!
- 35. 2. You can do this!
- 37. Support Customers USE VIDEO TO
- 39. Why invest here?
- 41. • Answers a FAQ question • Scales support • Opportunity to make a connection
- 42. Did it go viral?
- 43. No.
- 46. Now that’s a hard working video!
- 47. To make this with a video producer…
- 48. You can fire your video producer
- 50. Webcam
- 52. Screen Studio
- 56. Opportunity to make a human connection
- 57. Put a face to the name!
- 58. Consider turning your webcam on!
- 59. Support video is a great place to start your in-house video journey
- 60. Extend Your Reach USE VIDEO TO
- 61. Everyone knows value of webinar.
- 62. Everyone says to repurpose your webinar content
- 66. To make this with a video producer…
- 67. You can fire your video producer
- 70. Wistia Editor
- 71. AI Highlights
- 72. Background Music
- 73. New tools arriving daily!
- 74. Klipme
- 75. Klap
- 76. Kamua
- 77. Vidyo
- 78. Canva
- 79. Video editing is quickly becoming commoditized thanks to text-based editing and Artificial Intelligence
- 81. Get personal
- 83. Leave video voicemails • Make a personal connection • Using video to put a face to the name
- 84. Did it go viral?
- 85. No.
- 86. We think video is the best medium to get across some of our sales managers' personalities. It acts as a friendly ice breaker before a call or demo.” “
- 87. Another example
- 90. Audiences are connecting more to individuals than just brands
- 94. To make this with a video producer…
- 95. You can fire your video producer
- 96. Chat GPT prompts for a script
- 102. Continuity Camera
- 105. Continuity Camera
- 106. Belkin Mount
- 108. Eye Contact
- 109. ❌ ✅
- 113. Quick Story…
- 114. Captions
- 116. 🥁
- 118. When you have the power to create awesome videos quickly, the audience can be smaller yet still impactful!
- 119. Video can help you grow your business.
- 120. You can do this!
- 121. Another Thing…
- 124. Phone a friend
- 126. Get in the director’s mindset
- 130. Here are some directing hot tips
- 131. Keep it light. Keep it positive.
- 136. Get used to being critical
- 137. Real people have limits
- 138. Constructive criticism is better than apathy.
- 139. Do it until you get it right. (Your talent will thank you)
- 140. Good! Let’s try it again!
- 145. Squash doubt.
- 150. Just be helpful!
- 151. Q&A Time!
- 152. @crlvideo Thank You!