The Rise of China’s Fashion and Beauty Pride
— what can we learn from past mistakes in branding
How can foreign brands better address the growing cultural pride of Chinese consumers through visual branding? Valuable lessons from jewelry, fashion, and skincare industries as global and Chinese brands revamp their appeal to millennial’s cultural prid
Louis Houdart
CEO, CREATIVE CAPITAL / Chief Strategy Officer, Altavia Group
- Founder of CREATIVE CAPITAL (Shanghai, Paris, Hong Kong, Jakarta, New York)
- Executive Board Member of the French Chamber of Commerce in China
Japan IT Week 2024 Brochure by 47Billion (English)
Forecast 2020's Beauty Trend in China_Creative Capital
1. HOW TO ADDRESS CULTURAL
DIFFERENCES
AND THE CHALLENGES OF EAST MEET
WEST
Louis Houdart – Creative Capital Founder and Global CEO
2. WHO ARE WE?
Creative Capital is the first award winning made in China, international branding agency,
headquartered in Shanghai and with offices in Shanghai, Hong Kong, New York, Paris and Jakarta.
4. Creative Capital A 360 degree brand activation partner
BRAND RENOVATION for Asia market
ü From selling products to telling stories
BRAND ADAPTATION for the Asian consumers in travel retail and luxury retail experience
ü Assisting western brands to bring relevant experience and emotions to the Asian consumers
while keeping its original DNA
BRAND CREATION for Asia market
ü Helping Asian distributors, makers to go up the value chain
THE TRAVEL RETAIL EXPERIENCE
ü Tailor made travel retail experience for the Chinese and Indonesia travelers
At Creative Capital, we are always committed to strengthen the positive impact of our business to society, and
have put a special methodology to bring a positive impact thanks to our designs.
5. HOW TO ADDRESS CULTURAL
DIFFERENCES
AND THE CHALLENGES OF EAST MEET
WEST
Louis Houdart – Creative Capital Founder and Global CEO
6. EAST MEET WEST
Part 1
Innovating the story telling and how brands
work to be relevant to China
31. TATCHA - U.S.A(美 )
-
Luxury Skincare Inspired By
Geisha Beauty Rituals
“I created TATCHA as a way to share the
treasures and knowledge discovered on my
journeys East” – Victoria Tsai, CEO
灵感来自于艺妓美轮美奂的仪式的
奢侈护肤品
“我创立TATCHA是为了分享我在东方旅行时发现
的瑰宝和知识”- Victoria Tsai,CEO
33. THE HISTORY OF WHOO - KOREA (韩 )
-
“Traditional Korean royal culture is
revived with modern science to create the
most precious aesthetic beauty”
“传统韩 皇室文化被现代科技活化,
创造出最珍贵的护肤美学”
47. TWO DIFFERENT APPROACHES TO BEAUTY
Western approach / 西方方式
A LOGIC OF CONTROL
逻辑控制
Eastern approach / 东方方式
A LOGIC OF COMPREHENSION
内涵的逻辑
Relying on Icons
依赖于标志
Culture masterizes Nature
文化主导自然
Relying on Lifestyle
依赖于生活方式
Nature is source of Culture
自然是文化的源泉
50. EAST BY EAST
东方眼里的东方
-
INNER HARMONY
内在的和谐
EAST MEETS WEST
东方遇见西方
-
MIX & MATCH
混合与搭配
EAST BY WEST
西方眼里的东方
-
THE ORIENT
东方
LIFESTYLE
生活方式
ICONS
标志
+
51. The POP-UP
06
Ut wisi enimorem
ipsum dolores
国 国之福 知此两者
亦稽式德
Lorem Ipsum has been the industry’s standard dum-
my text ever since the 1500s, when an unknown prin-
ter took a galley ype and scrambled it to make a type
specimeLorem Ipsum is simply dummy text of the ing
industry.
孰能安以久动之徐生?保此道者不欲盈,夫惟不盈,故能敝
不新不得已而用之上夫兵者,不祥之器,物或之,故有道者
不处。君子居左,用兵右。兵者不祥之器上居右式
COLLECTIONSPETITE,TIENDI,LINGLONG
兵者不祥孰能安以久动之徐生之器非君子
QEELIN – CHINESE EMOTIONS / QEELIN - 中 情绪
54. GUO PEI & MAC- CHINESE IMPERIAL SEMI
COUTURE / 郭培&MAC - 中 皇家半高级定制
-
“Exploring themes of vitality in Chinese
culture through vivid florals,
prints and colors”
“从生动的花、 案、颜色来探索中 文化
的生命力”
56. CHRIS CHANG FOR MAC
-
“Featuring a vivid kaleidoscope of cutting-
edge colour, inspired by the ancient Chinese
art form Kunqu.”
“呈现了万花筒一样前卫的颜色,
从古老的中 艺术昆曲里获取的灵感。”
62. EAST MEETS WEST
MIX & MATCH
东方遇见西方
混合与搭配
Many opportunities in branding, ways of intergrating these two distinctive cultures and styles
MIX OF
GRAPHIC
STYLES
平
混搭
MIX OF
GRAPHIC
ELEMENTS
平
素混搭
MIX OF BRAND’S
SOUL AND
STORYTELLING
品 与
故事阐述混搭
MIX OF
INGREDIENTS
AND EXPERTISE
与
混搭
MIX OF
INGREDIENTS
AND DESIGNS
与
混搭
63. Thank you
谢谢
CREATIVE CAPITAL SHANGHAI
Louis Houdart - Founder & Global Director
Louis@creativecapital.cc
+86 138 1706 7930
尚文路133弄82-83号
No.133 Shangwen road, House 82-83, Shanghai
-
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