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한중일 2분기 트렌드 top7

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스테디셀러와 라이징브랜드로 알아보는 중국의 뷰티 트렌드

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AGENDA Changes in the Environment of Social Media in China An influencer with over 5 million followers on Weibo reveals the changing preferences of Chinese consumers and discusses key shifts on social media platforms 林萍在日本 (リンピンザイリーベン) KOL - 中国最大のSNSであるWeiboで「Lin Ping in Japan」というユーザーネームで活発な活動を行なっている在日中国人KOL、Lin Sang。 - 彼女のWeiboアカウントは500万人以上のフォロワーを保有しており、ライブ放送時は平均２百万回を超えるのアクセスを記録している。彼女の放送は訪日中国観光客へ多大な影響を与えている。

Forecast 2020's Beauty Trend in China_林萍在日本

MeasureCommerce

AGENDA What should the Japanese cosmetic companies need to be focus to be successful in the China market? Chisako Hirose, a cosmetic product development consultant, and well-known columnist of Syukan Syogyo will explain details on how Japanese cosmetic companies from small and medium-sized businesses to large companies need to focus when targeting China market Chisako Hirose 廣瀬知砂子 CEO, KikakuBrain - 株式会社コーセーに入社後、コスメデコルテなどのブランド戦略や商品企画に携わる。 - 独立後は雑誌25ansにて美容エディターとして記事や広告の制作に携わりながら、化粧品企画コンサルタントとしての活動を開始。 - 2006年、株式会社ビューティブレーン、およびトレンド観測ラボ「女性潮流研究所」を設立。 - アパレル・食品・生活雑貨など幅広い企業のオファーが増えたため、2019年にキカクブレーンに社名変更。著者　売れる企画はマイクロヒット戦略で考えなさい！連載　週刊l粧業、繊研新聞講演　マーケティング研究協会　他多数

Forecast 2020's Beauty Trend in China_Chisako Hirose

MeasureCommerce

AGENDA Forecast 2020's Beauty Trends in China A deep dive into market trends and an analysis of 73 million beauty products that generated a total transaction of 1.5 billion items Holly Kim Head of Data Business, MeasureChina - 350万個コスメ商品の13兆ウォンの売り上げデータで構成されているメジャーチャイナのビッグデータサービスのリーダー - Unilever, AmorePacific, Kimberly Clark 等、グローバルブランドのデータプロジェクト担当リーダー - グローバルビューティーセミナーでの講演実績多数

Forecast 2020's Beauty Trend in China_MeasureChina_Holly Kim

MeasureCommerce

AGENDA Tailoring Product Development Strategies to Different Distribution Channels for J-Beauty Brands How and why product development needs to be optimized for various Chinese distribution networks. And which products are gaining popularity on different distribution networks? Luo Wenqin 罗文琴 CEO, Taking Brand Consulting - 中国初のビューティー専門コンサルティング会社創業者 - 中国ブランドトップ１０の中、５件のメイクアップコンサルティング。１００件以上のブランド社のコンサルティング - 中国の国民飲み物と呼ばれる「王老吉 Wang Lao Ji」のブランド開発者

Forecast 2020's Beauty Trend in China_Taking_Luo Wenqin

MeasureCommerce

AGENDA Successful Story of K-Beauty How did K-Beauty succeed in China? We look at a successful concept development story for the Chinese market, highlighting what to avoid and where to concentrate your resources Ko Jeongseok Former Head of Brand Activity, LG Household &Health Care - KビューティーのNo.1ブランドであるThe history of Whooを始め、OHUI、 SU:M37 等、多数のブランドの中国マーケティングを総括 - 最近、中国現地の「广沫科技(上海)有限公司」のCo-founderに参入、新規ブランドを開発中

Forecast 2020's Beauty Trend in China_Ko Jeong seok

MeasureCommerce

AGENDA China Beauty Trends and Features of Growing Global Brands Co-Founder and CCO of Jumeili (a well-known beauty media company) analyze the beauty market in China looking at a range of cases from Asian and Western brands Xia Tian 夏天 Co-Founder & CCO, Jumeili - 中国最大のビューティーメディアプラットフォームの１つであるJUMEILIのCofounderおよびChief Content Officer - 中国化粧品業界のオピニオンリーダーであり、中国初のビューティーブランドインキュベーションプログラムを導入 - 主要グローバルブランドの中国進出におけるコンサルティング

Forecast 2020's Beauty Trend in China_Jumeili_Xia Tian

MeasureCommerce

AGENDA Lead Change in Retail: Detonating Smart Marketing Interpretation of China’s beauty consumption trends and in-depth look at SK-II’s successful marketing in Jingdong. Introducing JD.com. Terry Wang General Manager, JD beauty JD.com - Terry Wang is the general manager of JD Beauty. In this role, he oversees strategy, planning,sales and client relationship management for JD Retail’s beauty business at JD.com. - Wang joined JD.com in March 2018. Under his leadership, JD Beauty has established partnerships with many international beauty brands including L'Occitane en Provence, Sulwhasoo, SKII, andKOSE. - Since Mr. Wang joined JD.com, JD Beauty has consistently set new sales records. Wang is a beauty industry veteran of over 20 years, having held several key management positions at companies including Parfums Christian Dior, La Prairie Group, LOreal Luxe China,and Sulwhasoo.

Forecast 2020's Beauty Trend in China_JD.COM_Terry Wang

MeasureCommerce

The Rise of China’s Fashion and Beauty Pride — what can we learn from past mistakes in branding How can foreign brands better address the growing cultural pride of Chinese consumers through visual branding? Valuable lessons from jewelry, fashion, and skincare industries as global and Chinese brands revamp their appeal to millennial’s cultural prid Louis Houdart CEO, CREATIVE CAPITAL / Chief Strategy Officer, Altavia Group - Founder of CREATIVE CAPITAL (Shanghai, Paris, Hong Kong, Jakarta, New York) - Executive Board Member of the French Chamber of Commerce in China

Forecast 2020's Beauty Trend in China_Creative Capital

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스테디셀러와 라이징브랜드로 알아보는 중국의 뷰티 트렌드

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