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Evok Social Media Lunch 'n Learn

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Evok Social Media Lunch 'n Learn

Each month, an evoker creates and leads a Lunch ’n’ Learn session to share insights on their field of expertise. In this presentation, our social media gurus, Meagan and Valentina, break down social media myths, talk about the importance of strategy and let us know insider tips on sharing great content.

Each month, an evoker creates and leads a Lunch ’n’ Learn session to share insights on their field of expertise. In this presentation, our social media gurus, Meagan and Valentina, break down social media myths, talk about the importance of strategy and let us know insider tips on sharing great content.

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Evok Social Media Lunch 'n Learn

  1. 1. ideas. work. results.
  2. 2. ideas. work. results. Introduction Slide
  3. 3. ideas. work. results. Introduction • What is social media? • Why should you care? • Social media statistics • How digital media is being consumed • Effective social media • Content marketer’s paradox • Pay to play • Content Strategy • SEO • Social media misconceptions
  4. 4. ideas. work. results. What is
  5. 5. ideas. work. results.
  6. 6. ideas. work. results. Quiz Slide •Kahoot.It •Pin: 946132
  7. 7. ideas. work. results. Why Should You Care?
  8. 8. ideas. work. results. Why Should You Care? • Your audience is on social media - you should be, too! • Be in control of your voice and messaging • Social media is an extension of your brand’s customer service • Social media is more than a message forum - it drivesACTUALresults
  9. 9. ideas. work. results.
  10. 10. ideas. work. results. Social Media Statistics • More than 2 billion people are on social media ➡ Facebook, Twitter, Google+, SnapChat, and Instagram ➡ Facebook adds 1/2 million new users every day • Mobile users constitute half the world’s population • 90% of companies claim social media is their most popular communications tool
  11. 11. ideas. work. results. Digital Media Landscape
  12. 12. ideas. work. results. Digital Media Landscape • Mobile represents 65% of digital media time • Smartphone users spend 88% of their time in apps • 92% of U.S. adults own at least one cellphone or smartphone • Content needs to be quick, engaging, and mobile optimized.
  13. 13. ideas. work. results.
  14. 14. ideas. work. results. Effective Social Media • Highly visual • Include CTA’s • Timely and relevant • Social media rule of thirds • Focus should be on relationship buildingAND ROI • Humanizing your brand • Native advertising
  15. 15. ideas. work. results. Mo’ Content Mo’ Problems • Content marketer’s paradox • Social media is a busy space • As more content is posted, engagement decreases • The bar for quality content is rising
  16. 16. ideas. work. results. Pay to Play
  17. 17. ideas. work. results. Pay to Play • Facebook and Instagram’s algorithm • Multiple advertising objectives • Relatively cost-effective compared to other advertising mediums
  18. 18. ideas. work. results.
  19. 19. ideas. work. results. Content Strategy • Importance of Content Strategy Plans • Creating the RIGHT content ➡ “@“ mentions, #Hashtags, and tone ➡ Images and video are the most popular types of brand content for consumers/ buyers ➡ Content supported by images gets 94% more views
  20. 20. ideas. work. results.
  21. 21. ideas. work. results. SEO • Social media profiles rank in search engines • Social media channels are search engines, too • Google+ pages - Knowledge graph • Google+ reviews • Pinterest backlinks
  22. 22. ideas. work. results.
  23. 23. ideas. work. results. Social Media Misconceptions • “We should be on all social media channels.” • “I have a personal Facebook page. Why can’t I do it?” • “Social media is for Millennials.” • “The customers in my industry don’t use social media” • “Why bother? My competitor’s are already dominating in social media.” • “Social media can’t drive actual leads or conversions for my business.”

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