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Introduction Slide

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Introduction
• What is social media?
• Why should you care?
• Social media statistics
• How digital media is being consumed
• Effective social media
• Content marketer’s paradox
• Pay to play
• Content Strategy
• SEO
• Social media misconceptions

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What is

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Quiz Slide
•Kahoot.It
•Pin: 946132

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Why Should You Care?

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Why Should You Care?
• Your audience is on social media - you should be, too!
• Be in control of your voice and messaging
• Social media is an extension of your brand’s customer service
• Social media is more than a message forum - it drivesACTUALresults

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Social Media Statistics
• More than 2 billion people are on social media
➡ Facebook, Twitter, Google+, SnapChat, and Instagram
➡ Facebook adds 1/2 million new users every day
• Mobile users constitute half the world’s population
• 90% of companies claim social media is their most popular communications tool

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Digital Media Landscape

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Digital Media Landscape
• Mobile represents 65% of digital media time
• Smartphone users spend 88% of their time in apps
• 92% of U.S. adults own at least one cellphone or smartphone
• Content needs to be quick, engaging, and mobile optimized.

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Effective Social Media
• Highly visual
• Include CTA’s
• Timely and relevant
• Social media rule of thirds
• Focus should be on relationship buildingAND ROI
• Humanizing your brand
• Native advertising

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Mo’ Content Mo’ Problems
• Content marketer’s paradox
• Social media is a busy space
• As more content is posted,
engagement decreases
• The bar for quality content is
rising

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Pay to Play

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Pay to Play
• Facebook and Instagram’s algorithm
• Multiple advertising objectives
• Relatively cost-effective compared to other advertising mediums

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Content Strategy
• Importance of Content Strategy Plans
• Creating the RIGHT content
➡ “@“ mentions, #Hashtags, and tone
➡ Images and video are the most popular
types of brand content for consumers/
buyers
➡ Content supported by images gets 94%
more views

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SEO
• Social media profiles rank in search engines
• Social media channels are search engines, too
• Google+ pages - Knowledge graph
• Google+ reviews
• Pinterest backlinks

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Social Media Misconceptions
• “We should be on all social media channels.”
• “I have a personal Facebook page. Why can’t I do it?”
• “Social media is for Millennials.”
• “The customers in my industry don’t use social media”
• “Why bother? My competitor’s are already dominating in social media.”
• “Social media can’t drive actual leads or conversions for my business.”