An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to both achieve results and to increase brand awareness, sales and communication within a specific market. So in this slide, I have made a Advertising Campaign for a organisation which makes eco friendly Products and Stationaries for everyday purposes. From Wooden brushes to All stationary supplies of your workplace and house.

1. Advertising
Campaign

2. 2

3. Objectives
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• Achieve 65-70% comprehension about the brand
• And achieve 60% awareness about the productAdvertising
• This campaign will run over the course of a year
• Beginning from May until the end of AprilTime Frame
• Understand the brand personality
• And the deep values and desires.Research

4. SWOT Analysis
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•Lack of exposure
•Does not have
an official
website
•Uncertainty of
tastes.
•Change in
fashion trend
•Moving into
new market
segment in the
future
•Product
Varieties
•Affordable and
classy
Strength Opportunity
WeaknessThreats

5. Target Market
Primary-
 Gen Z:
 Fully fledged digital natives
 Experimental on social media
 3+hrs daily on social media
 Tik-Tok, Snapchat, Instagram
 Society and Environmental
concerned
Secondary-
 Millennials:
 Digital natives
 Prime earners
 2+hrs daily on social media
 FB, Instagram, Youtube
 Build relationship with the
brand
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6. Media Strategy
> To use 3-5 media platforms to promote The Sagez
and make efforts for it to stand out from the rest.
> Our Strategy is to publicize the brand elegantly as
much as we can to make it come in notice to people.
> Media platforms play an important part to execute
strategy.
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7. Media Platforms
> Facebook-
 55-60% visit for information
 95% users are on mobile
Gender:
 Female 75%
 Male 65%
Age: 18-40 years
Income: 35000* per month
> Instagram-
 500 million users daily
 2nd most engaged network
Gender:
 Female 45%
 Male 65%
Age: 13-30 years
Income: 45000* per month
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*On an average

8. Media Platforms
> Tik Tok-
 40% engagement rate
 97% users are on mobile
Gender:
 Female 80%
 Male 65%
Age: 18-35 years
Income: 25000* per month
> Snapchat-
 380+ million users daily
 92% users are on mobile
Gender:
 Female 75%
 Male 55%
Age: 13-29 years
Income: 55000* per month
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*On an average

9. Designs
> Use High-Quality photographs
> Use a variety of Visual Content
> Keep Fonts and Color Consistent
> Choosing the right size
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10. Use of Colors
> Colors have been greatly exaggerated which
overall make the advert more unique.
> Use of color Green has become strongly
associated because it is used throughout all the
adverts.
> My advert could take green and light brown and
make it synonymous with the brand.
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11. Slogans
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 Tag Line : 4Gs
Go GREEN. Grow GREEN
 Jingles :
GREEN Revolution Is The Best Solution
Plant Tree To Get Oxygen Free

12. Budget
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Particulars Amount (per month)
Creative Development 2000
Social Media Manager 700
Promoting 2500-3000
Copyright 500
Misc. Expenses 500
TOTAL 6450*

13. 12
Thank You