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The Maverick Invaders
1.
Team The Maverick Invaders
2.
1. Existing Digital Market Competitor 1.
Using goodwill, can have the Digital Market too 1. Low Market Share in Digital Platform 1. Print Media Market Leader 2. Credibility S W 0 T Situation Analysis
3.
RACE Planning -
Model Reach Act Convert Engage
4.
Reach Social Media App
Marketing SEO For Digital Platform
5.
Reach Television Billboard Radio For
Print Media
6.
Act “don’t read us Rather
Just use us ” The Daily Planet
7.
Cause BRAVO reads “ The Daily Planet
”
8.
Why Social Media
& App Marketing ?? 78% Traffics Coming from Phone 34% Growth of Mobile AD 65% Revenue FB Gain From Mobile
9.
Convert Lifestyle Magazine Blog Site Health
Article Desperately Seeking Job Exclusive Game Analysis Tech Prediction
10.
Engage Festival Gift
11.
Engage Fast Response
12.
Engage Active Fan page
13.
Growth plan Online TrainingTrainingJob
Site
14.
Course Of Action Reach
Act Convert Engage 6 Month 5 Month 4 Month Continuous
15.
Monitoring & Evaluation Sales
Growth Social Media Reach Continuous Tracking Periodic Market Research Top Mind Association
16.
Budgeting plan Digital Media
70 % Print Media 20 % Marginal Cost 10 %
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