Realize your business objectives from a real estate event using a project management framework.

2. Common Mistakes of DIY
Real Estate Projects
●
Initiatives not carefully aligned to business objectives
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Lack of a cogent, time-sensitive strategic plan(s)
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Lack of structured action plan missing:
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Business case
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Business Impact Analysis
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5-Phase Project Management framework

3. Strategic Planning - 1
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Executive planning = strategic, tactical and operational
plans.
• Strategy = high-level view of vision to achieve
• Tactics = means to realize the strategic plan
• Operations = goals for department managers to
achieve from deliverables.
Note: Real estate project (initiative) aligns to your
organizational objectives, realized through tactical planning.

4. Strategic Planning - 2
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Business case and a Business Impact Analysis (BIA)
determine how well initiative is aligned to organizational
objectives.
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Passing-over step => unplanned outcome or unwanted
constraint, blocking the realization of objectives.
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Fixing problem creates excessive costs and downtime to
materially impede business operations.

5. Justify the Need
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Business Case. Cost-benefit analysis justifies how initiative =>
organizational objectives. (e.g. Defines how investment,
expansion, or relocation effort would meet organizational
objectives.) Qualitative (judgement per criteria) and quantitative
analysis (financial modeling) are performed with sensitivity
analysis (what-if scenarios) to test need for initiative.
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Business Impact Analysis (BIA). Assesses risk associated with
implementing initiative.
– ? risk worth the reward $
– ? does risk bring unwanted harm to the business?

6. Steering Committee
�
Group of thought leaders
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Evaluate results of business case and BIA
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Deliberate over reports
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An established commercial realtor can answer questions
and offer advice
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Group decides whether to:
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Return research for more information
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Reject the initiative outright
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Approve the initiative for implementation

9. Centralized Management = Timely, Integrity,
Reliable, Predictable
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Use CAPM BOK to assess project, prepare business case,
seek consensus for project, prepare project charter,
scope of work, WBS, assemble functional or matrix staff.
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ITILv3 principles and processes include strategy, design,
implementation, operations (support).
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Daily and weekly monitor and control to fine tune
processes to ensure project produces deliverables as
envisioned.
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Project is documented in cloud-based PM productivity app
to ensure timely documentation of project progress.

10. Prospective Customer
Step 1. 5-Step Implementation Process
1. Identify you as prospect, seeking to build a lasting
business relationship.
2. Identify your business objectives.
3. Agree to activate business case analysis and BIA,
establish steering committee.
4. Discuss the results of a business case and BIA with
steering committee to justify need for real estate project.
5. Negotiate a Project Charter and Scope of Work for
signature before commencing work.

12. R. Mayer Segal - Project Leader
Principal | Founder
• 20+ years as trusted advisor,
strategic realtor, project manager
• Competencies and project history at
LinkedIn/in/rmayersegal
• Strategic, solution-based sales
approach matches business
objectives to project deliverables
• Puts all project concepts in layman's
terms for timely decision-making
• Secures a deal to leverage your
available funds, enhance
productivity and maximize ROI
• Hands-on, personable style is
trademark

13. Timely completion of project. This centrally managed
business process ensures a succinct project to realize
company objectives, completed on-time, at budget.
If this working relationship interests you, please see
“Project Management for Real Estate” in Mayer's Blog of
nytenantrep.com for finer details; please refer to the form
recommended at the base of the post.
Request a Consultation

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