McDonald Business Model ..

1. Emerging Trends In Business Management
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2. INTRODUCTION
 McDonald’s was started by Richard and Maurice McDonald as a restaurant
concept in San Bernardino,California on 15th May,1940.
 Mr. Ray Kroc took over the rights from McDonald’s brothers and founded
the McDonald’s Corporations on 15th April,1995 in Des Plaines,illinois.
 The Head Quarters of The McDonalds Corporation is at Oak brook,
Illinois.
 Ronald McDonald made his debut as its ambassador in the year 1953.
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 The motto of the organization,i.e, Quality,service,cleanliness and value was
coined in the year 1957
 Currently McDonald’s serves around 56+ million people worldwide everyday.
 McDonald’s currently operates 36900+ stores worldwide in 120 countries.
 It currently employees around 3,75,000+ worldwide
INTRODUCTION

4.  There are currently a total of 5,669 company-owned locations
 31,230 franchised locations, which includes 21,559 locations franchised to
conventional franchisees, 6,300 locations licensed to developmental
licensees, and 3,371 locations licensed to foreign affiliates, primarily Japan
 Offering Of Different side Dishes ( Ice-cream ,Softy )
 Green Packaging
Franchisees Model
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5. Year End December 2016 2015 2014 2013
Inventory $58,900 $100,100 $110,000 $123,700
GoodWill $2,336,500 $2,516,300 $2,735,300 $2,872,700
Depreciation $1,516,500 $1,555,700 $1,644,500 $1,585,100
Cureent Ratio 140% 327% 152% 159%
Quick Ratio 138% 323% 148% 155%
Cash Ratio 35% 260% 76% 88%
Gross Margin 41% 39% 38% 39%
Operating Margin 31% 28% 29% 31%
Pre-Tax Margin 28% 26% 27% 29%
Profit Margin 19% 18% 17% 20%
Pre-TAX ROE 311% 92% 57% 51%
After Tax ROE 213% 64% 37% 35%
Financial Analysis
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6. AGGRESSIVE
 Home Delivery Services To Increase Their Sales .
 Started With McCafe
 Non Veg Services In India
 Low Price Model
 Attraction To Large Of Numbers
 Multi Area Services
 Large Number Of Restaurant all Over India
 Take Away Parking Meal
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7. AGGRESSIVE
 Trade Them Up :- To shift the consumer to the McDonald Core product
like Burger With cheese, Mc Chicken Burger.
 Get Them Back :- To Increase the Frequency of visit by making the
McD’s brand experience
 Aimed At 100% Customer Satisfaction
 McDonald's Also provide hostesses who would keep on circulating in
the lobby by providing napkins , soufflé coup, helping children, tissue
paper and any other help required.
 Free Coupons Meal were provided
 Happy Meals For children were provided
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8. PASSIVE
 Competition with the competitors in the fast food section, resulting in
low revenge.
 High employee turnover at the stores.
 Yet to accomplish going with the trend of organic an healthy food.
 Low shelf life of majority of product.
 Poor Home Delivery Services ( Longer Duration ).
 They don’t use print media .
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9. COMPETITORS
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