Importance of car features for new car buyers
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“New-vehicle buyers in India have a much wider range of vehicles to choose from than in the past. Automakers launch several models across segments each year, refining exterior styling and offering more safety, security and convenience features to keep customers engaged and excited,” said Mohit Arora, executive director at J.D. Power, Singapore. “Newly launched models have higher overall product appeal than carry-over models, and auto manufacturers can use mid-life cycle refreshes to update their vehicles and enthuse prospective buyers.” - See more at: http://india.jdpower.com/press-releases/2015-india-automotive-performance-execution-and-layout-apeal-study#sthash.lr4Q2YGI.dpuf
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Importance of car features for new car buyers
- 1. SNAPSHOT | Installation of Safety, Comfort and Convenient Features in Cars At Record High Levels in India © 2015 J.D. Power Asia Pacific, McGraw Hill Financial. All Rights Reserved. Charts and graphs extracted from this publication must be accompanied by a statement identifying J.D. Power as the publisher and the J.D. Power Asia Pacific 2015 India Automotive Performance Execution and Layout (APEAL) StudySM as the source. Rankings are based on numerical scores and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in this publication or J.D. Power study results without the express prior written consent of J.D. Power. Below are some of the features that have seen the greatest increase in installation rates since 2012 Does it pay off to have these features installed? YES! While feature fitment rates are increasing in newer vehicles, car manufacturers need to regularly track evolving customer preferences and feature options to determine which ones can maximize the cost-to-benefit ratio. Shantanu Nandi Majumdar Director, Singapore, J.D. Power Asia Pacific More then ¾ of car owners will repurchase the same make when they are delighted. USB Connectivity Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction. 17 point increase 20 point increase Happy Customers are Loyal Customers! Hands-free Communication Systems Steering Wheel Mounted Controls Driver and Passenger Airbags Parking Assist/ Sensors Anti-lock Braking Systems With ABS Installed With Driver/Passenger Airbags Installed