1. Make It Just So Max Goldman
FA102b Social Media
and Web Design
2. Research from the web Max Goldman
“Make It Just So”
http://www.iftf.org/future-now/article-detail/make-it-just-so/
3. Research from the web Max Goldman
“Make It Just So”
“Breakthroughs in 3D printing are also shifting the autonomous manufacturing terrain.”
http://www.iftf.org/future-now/article-detail/make-it-just-so/
4. Research from the web Max Goldman
http://www.iftf.org/future-now/article-detail/make-it-just-so/
5. Make It Just So Max Goldman
Product idea / Description
● Software for outfit customization based on current trends / A.I.
advice.
● A.I functions as a stylist for the consumer based on individual
taste/ trends.
● Choices based on location, climate, time, etc.
6. Make It Just So Max Goldman
Audience
● Tech smart
● Age 16+
● Proficient in Technology
● Looking for the next big thing
● Prefers E-commerce
7. Make It Just So Max Goldman
Product Envision
● Strictly E-commerce
● Physical Pop-up location for press
● New items/ software every 12 months
● Constant cycle of refreshing content
● Customer is always getting new content.
8. Make It Just So Max Goldman
On and off-line instances where the user/customer would encounter the
product or service in both realms.
9. Make It Just So Max Goldman
Consideration Phase
1) Influencer Market
2) Self-improvement
3) Searched online stylist
4) Read review/articles
5) Trial period at meetup / demo
10. Make It Just So Max Goldman
Use Phase
1) Took product home
2) Download software
3) Become comfortable with software
4) Trusting application
5) Potential purchase
11. Make It Just So Max Goldman
Post-Use Phase
1) Self confidence / insecurity
2) Leaving reviews
3) Word of mouth
4) Re-up subscription / cancel
5) Keep / delete software
12. Online Encounter: “User / Customer Experience
Map”,
Max Goldman
1) Influencer marketing
2) Social Media / online ad
3) SEO
13. Offline Encounter: “User / Customer Experience
Map”,
Max Goldman
1) Word of mouth
2) Magazines / physical ad
3) Events
