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KerrieArnobit|MatthewSon|DiannePanlilio|ElizabethWong|MurrayWhite
0102
0304
Goals
CrowdfundingIndustry
Competitors
TargetAudience
JIMS
SurveyResults/KeyInsight
Positioning
PositionStatement
Logo
MarketingStrategies
AwarenessCampaign
Events
InterestCampaign
Calander
Agenda
Goals
●MarketingObjective
●Communications
objective
Goals
MarketingObjective
Enroll10%ofSOMstudentbodyinSpringmodulebeginningofJan19th
CommunicationsGoal
Make50%ofSOMstudents(freshman-seniors)awareofthenewprogram
bymidNovember/Springregistrationperiod
Target
Audience
●Surveyresults/key
insights
●J.I.M.S
Scale:
ALowervalue
determinesgreater
Importance.Higher
valuedeterminesless
importance.
KEY
FINDINGS:
Freshman,
Sophomores,
Juniorshave
theleast
amountof
internships.
Target
●J.I.M:Jobless,Inexperienced,
Millennials
○Maleandfemalemillennials
betweentheages18-24
○Enjoypartying,napping,and
procrastinating
○Needmoredirection&
motivationtowardstheir
career
Positioning
●NameLogo
●PositionStatement/value
proposition
PositioningStatement
●FinesseYourFutureisthecareerdevelopmentbootcamp
●Thatchallengesstudentstodiscovertheirpotential
●Becauseit
○Providesmentorship
○Designsanactionplan
○Explorescareerinterests
○Developstheirprofessionalprofiles
○Improvestheirinterviewskills
○Developstheirpersonalbrand
○Helpsobtainmajorrelatedworkexperience
Marketing
Strategies
●AwarenessCampaign
●Involvement
Fair/Advisathon
●FinesseYourFuture
Takeover
●VideoCampaign
Promotion
●AwarenessCampaign:
○EmailMarketing
○Flyers/Posters
Promotion
●Tabling:
○InvolvementFair
○SOMOrientation
○Advisathon
●DigitalMarketing
○Utilizesocialmediaplatforms
○Displayonlinebannerson
USF’swebsiteandtheMyUsf
page
GuestSpeakerSeries
0-100:Navigatingthe
post-gradjobhunt
Destination:
Success
Video
Campaign
Informsviewersofthe
programandbenefits.
Multichannel
distribution:social
media,email,USF
website,andUSFTV’s.
Timeline
AUG2018
OCT2018
TableatSOMorientation
PassoutFYFflyersandswag
Aug31-TableatInvolvementFair
PassoutFYFflyersandswag
Launchemailmarketing,digital
marketing,videocampaign
PromoteFYFthroughpostersand
flyersinMalloylobby
KickoffFYFTakeoverPromotion
Start
NOV2018
Measuresuccessofemail
campaignandcreateany
updatesnecessary.
Distributeflyers/swagat
Advisathon.
SEPT2018
Emailalertfornewcourse
NOV2018
SpringRegistration
KickoffFinesseYourFutureTakeover:
Mon,Nov5-PolishYourPast
Wed,Nov7-PresentYourFuture
Fri,Nov9-FinesseYourFuture
Tue,Nov13-0-100:Navigatingthe
post-gradjobhunt
Thur,Nov15-Destination:Success
Infosessiontheweekaftertakeover
ContinuepromotingthroughMalloylobby
JAN2019
Launchreminderemail
marketingandvideo
campaign(It’snottoolate)
End
FEB2018
Feb1-TableatSpringInvolvement
Fair
Add/Dropperiod
Measuresuccessofallmarketing
effortsandadjustaccordinglyfor
nextsemester
DEC2018
Pushreminderemailmarketing
andvideocampaign
TableatSOMOrientation,
distributeflyers&swag
ThankYou

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Finesse your future