Matthew Rupcic Marketing

1. MAXIMIZE FACEBOOK
RETARGETING ROAS IN 2O2O
FUNNEL A FUNNEL B
2.1X
ROAS
4.4X
ROAS
SLIDE AND SEE WHY FUNNEL B
OUTPERFORMED FUNNEL A

2. Hey, you forgot something
Hey, only 3 left, so better
Here is a discount because we
love you and you have to
WHY DID
FUNNEL
B DO SO
MUCH
BETTER?
Funnel B ads are saying
Here is how your life is going to look
like with XY
Here is what our happy customers
say about XY
Resolve most common objection #1
Resolve most common objection #2
Amplify how 'future me' could look
like and motivate users ot take action.
Special discount as an incentiveROAS 4.4x
ROAS 2.1x
Funnel A ads are saying
Segmenting
audience based time
spent in the funnel
with on pixel events
and dividing it into 1-
3d, 7d, 14d,30d
groups helps you to
adjust your funnel to
your desired customer
journey and 'warms
up' your audiences.
Engaging content
Resolve
Objections
Incentive +
Motivation
DPA Ads with discount
Testimonial
Special offer
Future pacing Inspiration
Testimonials
DPA reminder

3. Segment retargeting audiences based on days
spent in the funnel and lead them through
customer joruney
Survey customers about your current funnel
flow, ask them about their doubts and their
benefits and use the data to readjust your ads.
Core point of these retargeting ads is to
resolve every doubt they have and show them
that this is a product that they FEEL like it's
perfect for them.
Create a process to constantly test and rotate
your ad creatives
HERE IS WHAT
YOU CAN DO
TO MAKE IT
WORK
FOCUS ON THE
USER.

4. WWW. MATTHEWRUPCIC.COM
Learn how me and my team can
GUARANTEE growth in FB Advertising
revenue
WANT TO
INCREASE YOUR
RETARGETING
ROAS?