3. research

Existing Product One
The first part of my existing products, I looked at short ,well
constructed clip from BBC's Luther (as it's a big influence to
this project and me,) - apposed to analyzing the series as
whole. On top of this I thoroughly love the scene and would
easily claim it the best throughout series.
Studio/location: As a whole, the series is set on crime in London and filmed as whole on
location... The majority of this scene is based on busses or at the bus stop – as the start of
this.
Lighting: Throughout Luther, the lighting as whole tends to be really natural – applying a
sense of realsim to the piece – in the same sense as the colour grading does. Althouhg, they
do often try to bring out the shadows a little more than they usually would – giving us a
symbolisation of mystery and evil within them, as just to add the general atmosphere...
Colours: A slight colour grade is applied to picture in Luther, however it mainly stays a lot
more naturual – desaturating it's colours and dulling the tones slightly, whilst bringing out the
blues and greys – using greener and more orange colours outside, and often bringout blue
under some artificial light – in this example, the bus...
Sound: A lot of the sound used in this is diegetic sound – meaning the sound heard by the
character, keeping the music on mininimale to help provide a sense of realism to the scene –
there's no music/themes to the background of real life.
Costumes: Because this meant to be a realtic drama set in our wold – though still fiction, the
costumes are given a dose of realsim – even the killer's costume is quite basic, with a black
hoodie and a Halloween mask.
Audience appeal: The overall appeal to Luther to is the dark and gritty take on the drama
genre – choosing to vitalise this genre to focus itself on crimnials, the victims and the
dectevies that try and solve it. On top of this, Luther also includes some elements of action –
constantly making each series and episodes more thrilling/appealing than the last.
URL:
https://www.youtube.com/watch?v
=gmTfinm_L6Y

In this scene we will see a woman about to be murder, but rather than just getting to the
point and showing a woman getting murdered, the scene is built up on suspense.
The whole scene starts of with a long establishing shot of a woman standing up, waiting –
as this is a drawn out mid shot, we as the audience can't help but draw our attention/focus
to the her nervous expression; which is brilliantly matched with the diegetic sound and the
loss music – leaving quite a creepy tone to the peace (which is helped by the shadows and
lighting, the way it's set at night time) – and with this being a crime drama – built around
murders, we as an audience can now safely assume that something bad may happen to her.
On top of this, this follows with another drawn out shot, only this a time a wide shot of an
empty walk way/path (-almost mimicking a point of view shot, as it's pointing of in the
same direction the woman is searching – nervously.) It then continues to flick between the
two shot – building up both pace and thus tension, giving the audience; whilst the noises
becoming more focused. Not to mention, in the empty shots, it make use feel like she's
being watched by somebody, almost like it should be flicking between two characters...
Suddenly the tension and the format of flicking between these two shots is broken, as we
see the bus pull up – giving both us and the protagonist a false sense of security – through
the use of the bus – which is supported when we finish this section of the scene with bus
doors closing, as if it were shutting out the danger...

In the next section of this scene, we can see a clear contrast in the colour, lighting and sound
– e.g. it's a lot brighter than previously in this scene, so now this sudden brightness could
represent the safety of the bus – or as we'll see at the end of this scene, the false sense of
safety; not to mention we can now hear a lot more diegetic sounds, now being able to hear a
crowd of people chattering in the background. By allowing us the contrast before and making
us feel safe now – apposed from the tension from before, it allows us to relax so we can later
be made to jump, when the execution of the scene and protagonist occurs.
Aftere we see the woman take a seet on the bus, we see a series of mondain shots showing
the journey of the bus, as the genral amount of people slowly goes down – with slotted in
estableshing shots (of where the buss is stoping off,) to show the audience where the bus is.
Eventaully the woman is shown to be the only person, as inserted clips of the bus doors
closing seem more like trapping her in... As she's shown to the be the only one, the idea of
saftey in numbers is lost and we begin to pick up on something might be off? Around this
time, are suspisions are confirmed when they start to use sting – in terms of score slowly
builds up. We then see a perons in mask comes out from behind the seat (out focus – as the
camera's focus is on the protagonist;) followed by quick shot of her turning around – at the
realisation of not beig alone anymore (the camera now from behind her – rather than in
front like before,) only for the character to disapeer (-show by the shot turning back and-

-showing us that they've gone,) before one again showing us the character crawling
across the floor – coming of really creepy to the auidnce – as if this was in the horror or
thriler genre.
Finally we get a clear shot of the serial killer – in their black get up and they're eary light up
mask – to hide their face; before having a couple estableshing shots to show the audience
that we're on different bus; so that we can witness this through the eyes of a passanger
witnessing events, along side a character on the bus – this is done by only using shots of the
murder happening from angles and postioning that you'd only be able to see on that bus. As
this new character witnesses events, she quikcly gets up and tries to get the bus to stop –
possibly even save here? On top of this, unlike at the start, throughout the video, we can see
build up in the pasing of the cuts eventually getting fast – to represent the sudden incline in
tension and pacing.

Existing Product Two
Again, taking influence from Luther I'd also chosen to dissect
it's title sequence...
Lighting: The lighting used in this title has hgih contrast and covers darker tones – displaying
the shows darker and more serious tones in the show.
Colours: In he title sequence, the stick to the red colour scheme – linking to the themes of
blood – e.g. blood from the victims and potentially linking to the evil that surounds the
character. But it also uses black, whites for the text and ocaasialy uses the colour yellow.
Sound: The music used in this fits into the indie genre, whilst touching on depper tones to the
piece – e.g. a little bit emotional.
Fonts: The font used in this is bold – using a white font that contrasts with the bacgkround,
making it highly readable for the viewer. On top of this, the font they've used uses a slighlty
warn texture to it – touhcing on themes of the show, like that it's set in rougher and run down
areas – with Luther himself, doesn’t live anywhere too nice – living in a really run down flats,
after mvoing out of his girlfriends.
Composition: What I aodre about Luther's title seqeunce (esspeically the newer one,) is it's
use of visuals and double exposure effect, bleeding images linked with the show – such as the
sights in London – where the shows set; secret codes on paper; police tape; characters –
whilst mainly revolving around the main character Luther – informing us as the audience that
he's the leading man, as he's the most consistently shown throughout the piece, sometimes
even bearing dramatic poses or close ups, varying in a siluette form – however showing more
characters than just him, though briefly; and human anatomy – in link with the deseaced
victims in the show.
Audience appeal: The overall appeal to Luther to is the dark and gritty take on the
drama genre – choosing to vitalise this genre to focus itself on crimnials, the victims and
the dectevies that try and solve it. On top of this, Luther also includes some elements of
action – constantly making each series and episodes more thrilling/appealing than the last.
(I couldn't find the series 5 title
sequence on Youtube – which is the
most recent eddtion with updated
visuals – however, at the time of
making this, it is avalible on Iplayer
– at the beginning of each episode
in series 5...)

Existing Product TwoFor the title sequence, I want to create very smooth and well
bleded series of visulas for my title sequence – a good
example of this that for HBO's - "True Detective."
Studio/location: The scenery and blended imagery used in this a lot is more western bases –
linking with where the show is set, in Northwest Arkansas and Fayetteville, Bentonville,
Lincon, Rodgers and Springdale...
Lighting: The lighting and colours are broken down into three main parts – as the title
sequence mimics a day cyle – e.g. day, dusk, night... So through the title sequence it starts
from day to night – meaning it gets darker from lighter tones, back throught to repeat the
sequence – for the two day cycles in the title sequence.
Colours: Depending on what part of the cyle is was one, it'd either be bright and yellow like a
warm western day; a pasture of teal and redish-orange - like a sun set; and strong pull outs of
blues, with much stronger shadows for the night time.
Sound: Sticking with the western feel of the sequence, the music they've gone with is quite
western folk music- hitting quite a deep notes over the theme of murder through the series...
Costumes: A lot of the male leads in the cast where suits and a tie – much like a lot of other
crime series I've been looking at...
Fonts: The font and colour of, are very simplistic – using wide spacing between letter, in a
white or black colour, in a more office based font.
Composition: What I've come to adore about this title seqeunce is the sequence of double
exposure effectss used with a strong use of colours – with imagery such as location, sunsets –
fitting in with the day cyles, characters, landscapes, trees, buildings, ect... On top of this, they
try and re-create an animated moving photo look to it, by aplling withered overlay over the
piece and animate it with the movement of the compostion. On top of this, a lot of the time
when the use double exposures – like things such as the character with footage leaking
through the first, they'll synch the movements of the footage to appear more natural.
Audience appeal: Having chosen True Detective's title sequence based on soley it's title
sequence, I can only really comment on it's title sequence's appeal to the audience. It
URL:
https://www.youtube.com/watch?v
=vY09xvCgV8Y

Existing Product Two
This is a poster used to premote the first series of ITV's -
"Broadchurch" - one of my bigger influences and points of
inspiration for my show.
Studio/location: In the background of this poster, you can see one of the main locations of
the series – a fictional place called Broadchruch or in real life Doncaster. This will also be
revealed very early on in the first series to be the murder scene for the victim – Danny
Latimer. By using it's location in the poster, we as the audience can create a link with the
possibility of this location being important in the show, whilst also picking up and idea of
where it's set.
Lighting: The lighting in the poster's set to a really dark tone – in link with the darker tones of
the show, whilst giving it quite a dramatic look.
Colours: The clours are desaturated and fit into two main colour groups of blue – for things
like the sky, the sea, the police tape, etc; and the redish tones – e.g. the shingles/beach, the
cliffs and this skin tones – giving a slightly stylized and cinematic look to it...
Fonts: The only font on this can be seen in the logo – using a white and bold text reading out
the name of the show - "Broadchurch," in which fits into the rest of the simplistic look that
the poster gives.
Composition: At the centre of this piece, we have the two main characters standing with a
serious postion and look to their faces, wearing darker clothes, whilst bitts of police tape fly
around – this informs us that this brings a more serious tone with it, with the police tape
telling us there's a crime scene – giving the audience the big hint that this is lpolice drama,
likely featuring a murder? E.g. thouhg using a small amount of things for it's compostion, it
can still provide quite a bit of information on the show.
Audience appeal: Two of the biggest auidence appeals for this show is the whole mystery –
being provided/faced with a new mystery each series, with an expantion of character – giving
us drama. However, the poster's apeal taps into the shows mystery, getting us as the
audience to focus on the emptiness and think – it makes us want to know more and even
look into it more – weather that be a trailer or teaser for the show or the actual show itself.

Research Analysis
• What common features do the researched products have?
– I researched four different products using three different mediums – so only the title sequence are really
comparable... However, all the products played a part in crime dramas – weather it be Luther, True
Detectives or Broadchurch; another thing they had in costume was the main premise for their costumes,
with non of them dressing anything other than quite smart – e.g. all wearing some form of suite and tie –
sometimes even including a big coat over the top of it; the majority of the products include a sense of
mystery and heavily used shadows; one thing both title-sequences have in common is they heavy use of
character, imagery and blended visuals to create a stunning set of visuals to match with some pre-exsisting
music to go with it – e.g. there's not been a specially composed bit of music for the title sequence.
• What aspects of the research will you include within/influence your own production work?
– Clip: From the clip I looked at, I will be using a similar colour grade to the one presented in Luther – in which
this clip is from. It's also inspired me to think more into my shot composition – e.g. giving my shots meaning,
how I can use my shot composition to create successful suspense and covey my story through the shots I
use...
– Title Sequence: Looking through title sequences, I found that the two I picked seemed to match the kind of
style I really love – of blended visuals and compelling imagery, with fitting music – that's genuine music on
it's own, without being part of the title sequence. On top of this, I really like the idea of using a blend of ink
wash effects in my sequence and the focus of character – without being cheesy like a title sequence for a
sitcom – e.g. footage of characters form the show, just with the cast members name of the top – in text... I
personally believe a title sequence should be an art form of it's own...
– Poster: Though I like the post I looked at, it looks a bit bland and demon straights that when there's not
much going on – even in the background it could take from the piece – meaning it's important to get the
balance, so I don't over crowd it either... However, for I will be including the layout of the character with a
background behind them – to show us who our protagonist is and an idea of where my product's going to be
set. I also want to use lighting, colour and photography, that provides my piece with a cinematic look, whilst
reflecting the series' consistent themes...

Secondary Audience research
Observation:
This shows me that the majority of people are still
watching their favourite shows on TV, whilst few watch
them on their devices – such as computers/laptops,
phones and laptops. On top of this, we can see that
the BBC drama Line Of Duty has a much greater
viewing figures compared to the rest – with the rest
being mainly ITV soaps.
What this says about my audience:
This suggests whilst TV maybe wasn't as popular as
once was, there's still a vast amount that will settle
into TV – rather than using other devices to watch it.
How will your product appeal to this audience:
As my product is intended to be a BBC 1 broadcast
drama -with the most viewing figures going to a BBC 1
drama - meaning I'd be aiming for a higher viewing
audience (both channel wise and the fact of it being
broadcast – so I wont be missing out on the massive tv
audience.)

Observation:
From this graph, I can see that over the course of
March 2019 – drama was the most popular gnere of
television (taking up 33.11%.)
This tells me that the genre I've chosen to us,
has been well chosen as genre – as it can be
seen here to be a popular genre, showing me
there's a large audience to cater to.
My proiduct will apeal to this audienece as it will be
crime drama – with drama being the main genre, so all
it has to do is stick to that genere and it will apeal
more the larger of the genre audiences.

Observation:
In the UK we can see the toply viewed channel is the
BBC, followed by things like ITV, then channel four,
etc...
This shows that the BBC is one of the biggest
and most approved channels in the eyes of a UK
audience – over the course of March.
Much like working in the genre of drama, making a
product in stlye of or as if it were to be broadcast on
the BBC – this shows me that I've already got an
audience from that. Meaning if I make a product for
the BBC I will natrually be appealing to the largest
avalible audeicne

Primary Audience research
For my primary audience research I made a 10 question
survey that would get an audience profile of my class – the
people who will mainly being veiwing the product; with the
rest of the questions asking for their opnions and thoughts on
things – that could later influence my products – such as
sights of York (as it's based in York,) I want to iplement this
into my title sequence (like that of True Detective;) I've also
asked them if they were into things such as my product – to
exmaine how much of the answers I worth listening too, or if
they're not into crime dramas – e.g. what my product will be...
In total, I got 12 people to respond to my survey – meaning I
had great number of answers to select from – hoping for at
least the minimum of 10 responses.

Observation:
From this, I can identify that the mass majority of my
audience is male (as anicipated) - 83.33%/10 in 12;
with the rest either being female or idetifying as other
- female – 8.33%/1 in 12; other – 8.33%/1 in 12...
This confirm that my auidneces it prodominatley male,
however not all of my audience are male – e.g male is
my primary gender, with female and other being my
secondary audience.
By knowing this, it means I'll be able to appeal to the
male audience with my product and please the
majority of my audience – rather than appealing the
16.66% that are not – althouhg this doesn't mean
there wont be appeal there for them nor does it say
they can't enjoy my product.

Observation:
Much like the previous question, my primary
audiences is on target, with the majority being 16 to
20 – 91.67%/11 in 12, with my secondary audience
also being on target with 25+ - 8.33%/1 in 12.
This tells me that the main audience I will be appealing
to is mature teenagers – as well as allowing me to go
into darker themes and graphic (-e.g. a lot more
creative freedom,) like BBC's Luther – having a
certificate of 15 – as all my audience are mainly 16 to
20 or 25+, non of them are below the age of 15...
Because I have more wiggle room with what I can
include in my product, I'll be able to do a lot more
graphic things in my pre-title sequence, in wich may
alos appeal a lot more to that audience. On top of
that, I'll also be looking at appealing to a more mature
audience – even though that was already expected –
earlier in this project...

Observation:
Most of my audience don’t watch crime dramas often
– 50%/6 in 12; some don't at all – 16.67%/2 in 12; and
only some actually enjoy crime dramas – 33.33%/4 in
12.
Sadly, this shows that a lot of my audience don't really
watch crime dramas, with a much smaller amount
saying they don't watch them at all – this shows that
I'll have to take this into acount when anylsising the
rest of resuslts for this product – although this could
also be seen as an poertunity to maybe help appeal
even just a little bit to a non crime drama community –
thus could be scene as a unique selling point?
This means that I'll have to bare this fact in mind when
looking at the rest of the responses that my survey
got.

Observation:
A few of the suggestions were BBC dramas – such as
bodyguard (in which I've already looked at in the past
– though not really disucssed,) and Sherlcok; next to
American imports – such as Dexter, Gotham, breaking
bad, etc...
This tells me that I can appeal to an audience by going
down the BBC 1 drama route, though sadly it does
show that my audience preffers american imports a lot
more, however as this is a british product, I'll be
focusing more on the BBC suggestions, however I will
be taking out parts that my audience like and possilby
include it – there has been a comments on people
liking twists, period set, a good storyline and action in
a crime drama...
I will be attempting to include the factors that people
liked about theses products and apply them to my own
– such as the action (in which I was planning to use,
along with-) a strong storyline with lots of twists, etc...
However, I won't be making my product period set as
that doesn't fit in with the plan that I've set up for this
project – being set in modern day...

Observation:
The majority of the responses seem to suggest that
the way the either find out about a show is either
through social media or a friend. However, a few did
mention that advertisement was another way the
would find out – though not as much.
This tells me that I a lot of people might rely on the
turn out of show and word of mouth – e.g. if someone
likes a show, they'll tell their friends and a larger
expansion on who sees likely to see it... On top of this,
we can also see that social media plays a part in
influencing people.
I could be able to target this audience more by
creating poster which would be able to be used in bus
shelters, whilst also being done in such format I could
also use it for advertisements on the internet including
social-media (even if that meant changing the ratio to
suit the format better) - appealing to the audience
who find out through advertisement and through
social media – as allowing people to share the ad to a
friend – as I can't technically make people tell their
friends, so there's no real way of appealing to that part
of people finding out.

Observation:
A high percentage of my audience seemed to heavily
associate York with the Minster – as one of biggest
landmarks as well as being in the centre of York. With
other suggestions including things such as York railway
station, the shambles – e.g. the shops in the alleyways,
one of the bridges across York, Jorvik, the railway
museum and York dungeon – as places a tourist
destinations, and York castle/Clifford's tower.
This tells me what my audience associate with York –
the location for my series to take place – which will be
linked into my title sequence – subtly?
Because I know what my audience associates
with York, I can now use this as guideline to use
when including images/footage of York in my
title sequence – as tailor it more to my
audience's association of York. On top of this, it
will give me some ideas on what parts of York I
could include.

Observation:
I've been recommended that - I shouldn't over
complicate it – as it's only a poster and nobody spend
too long looking at it and that instead that I should use
my time to use something that will draw in my
audience attention; a focus on character – likely in the
centre of the piece; and the use of things like dark
colours is a point of appeal.
This suggests to me what kind of things I could include
in my product and what would help my product to
appeal to my audience – whilst also helping to inspire
it.
By knowing what my audience want to see in a
tv poster and will be in cause able to include it
use some of the suggedtion as either a point of
insperation or just take it as source – for my tv
poster.

Observation:
The premise of what people would like the
protagnist of a crime drama to wear is a suite,
tie and longcoat – to display their proffsionality.
This tells me theres a commonly precived look
for the main protagonist in a crime drama and
that my audience share that same kind of idea –
it also tells me that this is the type of look they
like to see – as asked what kind of
clothing/costume they'd like this kind of
protagonist to wear.
This tells me that my orignall decision of what I
was thinking of getting my main character to
wear is what my audience would also like see
them wear - so I don't technially use their
sugestions as a point of influence...

Observation:
A lot of people linked this kind of character to
wearing darker clothing, even having a
suggestion of track suit – in link with lower
classes and the sterotype of crime association.
However, there was an interpriation where they
could wear a plastic waterproof cloving – to
stop the soaking up of blood.
Again, it tells me that there's a commonly
precieved type for a serial kill and that my
audience accepts this archotype – as they put
this down for what they'd like to see a cerial
killer wear.
This again confirms what I'd originally thought
off a serial killer wearing, so there's no real
influence to be taken from this, as it was
already what I was going to choose as their
costume. However, the idea of the character
wearing plastic of waterproofs is an intresting
and an idea I'll potetially think about.

Observation:
A lot of the colours and tones suggested are
quite blunt – such as greys and teals, a long with
darker tones – which fits into the gritty feel and
exterior I planning to use in my show.
This gives me a varation of ideas, whilst allowing
me to pick up on the rough idea that they all
share - going for the typical BBC drama type
colour grade, like Bodyguard – using a blue and
desaturated colours, whilst avoiding using really
bright colours. This shows me that my audience
understand a typical gritty drama colour grade.
I can include some of the colours and tones that
were brought up by my audience – from my
survey and include to thins like colour grading –
e.g. using teal tones, bringing down the
saturation and darker tones – taking down the
brightness.

Interview One
What fonts, colours, lighting and overall look do you think could best appeal to you and help – e.g a gritty British crime drama, based in London?
Blues and reds, dim lighting like warm yellows appeal more for me. The blue and red can not only represent police forces and such but danger (reds) and coldness (blues) which you’d
expect from a British crime drama. Warmer yellows are probably used more in dimly lit areas where it can help build up suspense, maybe transitioning into red.
What would you personally like to see in a title sequence – in terms of visuals, music, fonts, colours and lighting?
I wouldn’t include too much music, and I’d make use of the red/blue colours. Visually people like to see suspense or thrilling scenes, something that keeps you holding onto the edge
of your seat trying to find out what will happen next. Font wise, something that isn’t childish and uses the same format of formal documents.
If you were to see a made for TV poster in somewhere like bus shelter or simply online, what would make it stand out to you – whilst being really
appealing to you?
The simplicity of the picture, minimalist styling that makes use of more of the colour that grabs you in- maybe incorporating more abstract information that sneakily is detailed and
important- an example like a phone in a hand that’s the only piece of evidence found in the crime with a dead body. It’s vague but also very key to the plot.
Out of the selected music (on the playlist,) list you top five below – from most favourite, to least favourite – if possible, please explain why and which bits
you liked most – using time codes (e.g. 01:11 to 01:56.)
https://open.spotify.com/user/21cmxzohf7tum7672nq4od5cy/playlist/1MhONRZCYPQx4iBU5t9uCX?si=DNJwfnOtQjOCiFUCrv24Dg
1. Tear drop- to be honest when the piano drops from 0:45 onwards, that’s a damn cool song for a title sequence. It’s not super fast or slow so it’d keep the piece going.
2. Hell is around the corner- if you want to go for a more modern/crime style this is very fitting. The lyrics do work if you are thinking about crime stuff .
3. Human- if you are thinking about morals this is a pretty good classic used before to advertise other dramas. The beat is regular so cutting different scenes that could help bring
the piece together (like different things happening at the same Time that are related but in a different place could be cool.)
4. Doll- it sounds pretty cool, my only issue is the lyrics might not work if you are thinking of having a male killer- it’s more about a woman obsession than a killing (unless you
want the woman to stalk the man- actually that would be a cool idea.)
5. Overcome- I liked in particular from 3:15-3:38, that was cool and creepy but idk how that’d fit well into a title sequence.
What do you recommend I should include or improve on in my product to stand out from other BBC crime dramas?
If you want to make the drama stand out from other BBC crime dramas maybe take into consideration what is happening in modern crime- genuinely there’s is a shit ton of knife crime
happening in gangs and so maybe incorporate the use of knife violence in younger crowds/ as well as drug abuse with them. In all honesty, if there was a good female villain you could
get (who could look like a guy at first) that would be cool- make use of the diversity you have at York maybe? The use of silence is also really cool.

Interview TwoWhat fonts, colours, lighting and overall look do you think could best appeal to you and help – e.g a gritty British crime drama, based in London?
For a British Crime Drama based in London, I would probably go for something along the lines of what Captain America: The Winter Soldier in terms of lighting and colours. I think
having too much colour in the visuals could be distracting and could contradict the tone of the show somewhat so to keep in line with the gritty feel of the show, I think the colour
would have to be kept to a minimal.
In the title sequence, I think the show should have its own theme music rather than use something that already exists. I think the visuals should reflect the tone of the show, so I guess
for example you could go straight to the point and show bloody and brutal imagery or show the characters in a montage as well as the actor’s names and who their playing. In that
approach it’d be cool to see the characters on ID badges or photographs to give audience some hints as to who the characters are and what their role in the story is. As for lighting I the
lighting should be dimmed but not to the point where you literally can’t see anything, just so that it doesn’t look to flashy, but I wouldn’t put too much emphasis on the font, maybe
just make it at the very least something noticeable but not too noticeable to avoid it being distracting.
appealing to you?
On a made for TV poster, it would be cool to have something that gives a subtle hint as to what the story is but nothing too obvious so that it maintains ambiguity and also because
Spoilers suck. You could have a picture of the characters face but personally I don’t think those posters do much for the show beyond just saying “this is who’s in it and it’s about this
guy” which could work but only if it goes beyond just saying who’s in it, like for example there could be something about the person’s face that is significant like a tattoo.
1. Teardrop.
2. Until The Morning.
3. Overcome.
4. Hell Is Round The Corner.
5. Doll.
I think when making a Crime Drama, you would have to do something original for it to stick out amongst the crowd as there are a lot of crime dramas with very similar. For example to
add some originality you could focus more on the criminals and maybe have the detective as the villain or you could portray both sides as sympathetic characters create a dilemma for
the audience by creating reasons to care about all the characters on both sides so when the cop for example prevails, the audience will be happy for the cop but sorry for criminal.

Interview Three
What fonts, colours, lighting and overall look do you think could best appeal to you and help – e.g a gritty British crime drama, based in London?
I'd expect a gritty crime drama to feature a modern, simplistic font for the title. Lighting, if you're going for gritty, muted. The colours and overall look would do good with
being quite grey and dreary.
I would like to see interesting visuals linked to the show, but also a stylistic and possibly artsy approach (See Deutschland 83, but less vibrant and colourful). It would work well with the
overall vibe and genre.
appealing to you?
I'm not too sure about this one. I usually look at trailers for my interest in TV shows. Posters don't really pique mine.
1. I liked Hayling by FC Kahuna. It sounds really good for a gritty intro and it could be used in the outro too. Specifically, I'd say 0:00 to 1:20 as an intro possibly. The bits without
singing really.
Perhaps a quirky protagonist in lieu of the Matthew Smith Doctor Who. I feel like most gritty detective shows (and rightfully so) have boring, grey protagonists and it gets tiring really
fast. A protagonist with comic relief in an otherwise gritty show would be good for the contrast.

Interview Song ChoiceWhen it came down to finding out which songs out of a selected few I'd chosen – using songs linked to - "Paradise Circus" (the
theme song of Luther,) and liked and/or thought could fit, whilst selecting a range, then linked it into my interview, so that my
audience answering could go through them selves – and at there own if need be?
Playlist Songs: Interview Score: Song Rank In Order:
Until The Morning
Thievery Corporation
0pts + 4pts + 0pts = 4pts 1. Teardrop
Massive Attack
Hayling (Feat. Hafdis Huld)
FC Kahuna, Hafdis Huld
0pts + 0pts + 5pts = 5pts 2. Hell Is Round The Corner
Tricky
Human
Rag'n'Bone Man
3pts + 0pts + 0pts = 3pts 3. Hayling (Feat. Hafdis Huld)
FC Kahuna, Hafdis Huld
Ghostwriter
RJD2
0pts + 0pts + 0pts = 0pts 4. Until The Morning
Thievery Corporation
Overcome
Tricky
1pts + 3pts + 0pts = 4pts 4. Overcome
Tricky
Doll
Tricky, Avalon Lurks
2pts + 1pts + 0pts = 3pts 5. Human
Rag'n'Bone Man
Hell Is Round The Corner
Tricky
4pts + 2pts + 0pts = 6pts 5. Doll
Tricky, Avalon Lurks
Teardrop
Massive Attack
5pts + 5pts + 0pts = 10pts 6. Ghostwriter
RJD2
6 Underground
Sneaker Pimps
0pts + 0pts + 0pts = 0pts 6. 6 Underground
Sneaker Pimps
In the Waiting Line
Zero 7, Sophie Barker
0pts + 0pts + 0pts = 0pts 6. In the Waiting Line
Zero 7, Sophie Barker
To find out which song was best, I implemented a scoring system – based on where the interviewer's ranked them/mentioned them – e.g. 1st place = 5
points, 2nd place = 4 points, 3rd place = 3 points, 4th place = 2 points, 5th place = 1 point and if not mentioned all, it'll get noting...

Conducting My Interview
With my interviews, I went a different aproach to my surveys –
asking less questions – but asking for a greater depth to the
answers to an audience who were actually in to crime dramas –
to make sure the data was more meaningfull. To find this
audience I went on to my instagram and sent out a question –
asking whether people liked crime dramas and listed a few (like
Luther, Sherlock and Broadchurch,) and from the people who
answered yes, I'd privatley message them, asking if they'd be
willing to do my interviews. However only a select few were
contancted and only three out of the four that said they were
happy to do it, did it.
Overall I'm quite pleased with the first two answers, suppling a
usefull level of detail for me to work with...

Interview Analysis
Question 1 Break Down:
Obeservation:
Potential links with police have been suggested in terms of colours – with the police, but further links with red being linked with
danger and blue coldness. On top of this, there's been refrences to other products in terms of colour – such as "Captain America:
The Winter Soldier" - linking in with the darker and gritties look of things...
It tell me that my audience apreciates having a well thoughtout use of colours and imagery through that appeals to them, along
with a grittier look to match the product.
To appeal to this, when using colours in things like my title seuqnece and poster, I'll potetially try and use consisent colours with
symbolic value; whislt keeping the colour grade I was planning to use originally, however maybe including a lot more greyish
values into it?
Obeservation:
The theme of colour is brought up by in the first interview, with the inclduded warning about too much music. On top of this, my
audience appear to have a much greater draw in on the visualls of the title sequence, with music being more of a sidline – with
colours and lighting being brought into it. However, somones has brought up that they'd preffer a title sequence with an originally
composed score for it
Colour being brought up in the first interview tells me that colour is important to this person, meaning it's doubley as important to
get it right – with the title sequence bieng a great method for colour implimentation – through the abstract opertunity provided
by the medium.
Despite beingsuggsted on the second interview that they don't preffer using excisisting song – but an original
score composed for it – I will be choosing to ignore this to fit into the stlye of things like Luther and True
Detective – rather than products such as Sherlock. Although, I will be choosing to focus on the visuals and
symbolic value of colour and lighting in my title sequence, whilst cutting the music down the music to a shorter
time – as to not over do the music within the piece.

Interview Analysis
Obeservation:
A TV poster should help tell part of the story – though not giving too much away and obviously not telling the whole story. But it's
also believed to be also better off as symplistic – not overcomplicating things, so that the audience seeing feel
overwhelemed. However, the third audience member points out that trailers are a much stronger way of advertising a show.
This infroms me that my audience like something quite clever for a poster – in terms of telling thins like story and introducing us to
a protgonsit – such as the main character, as they're the person we experience this story through. However it's also told to be a
good idea to be vague enough to create mystery – intreguing an auidence into watching a show...
To capture some peoples intrest into my TV poster – like the third interviewee, is to make my poster a work of art initself – a
poster as such as those that gets hung up on peoples wall - so that people would seek intrest in the poster's style and thus
potential intrigue into the show itself? Also I will help appeal to the rest of my audience through thinking up clever ways of
implimenting story and an even greater sense of mystery – which will fit in perfectly to the shows genre.
Obeservation:
Teardrop is the most popular song choice – getting the top pick in two out of the three interviews – proving to
be the most popular, followed by the somgs Hell Is Round The Corneer and Human.
This tells me that even though my audience has chosen Human as number three, it shows that my audience
preffer songs they've not heard to those they have. On top of this, it also tell s me they preffer songs with a
more fitted piece the genre – although, in the thrid interview the person preffered songs without the
lyrics/singing...
As Teardrop is the most popular song choice, I will be including it within my title sequence – thus appealing
more to the masses....

Interview Analysis
Obeservation:
Someone pointed out that they'd like a quirky protaonist – linking it another BBC hit show, "Doctor Who" - though not a crime
genre, but a fantasy sci-fi - though this isn't a distant conecept and certianlly not for the BBC, with shows as for example of -
"Death In Paradise."Depsite this though, the first interview talk about how they'd like a quite grounded crime drama – set in
modern day and touching on modern day problems such as knife crime. Also, an intresting point raised was making the criminals
more sympathic and human – to give the audience more a moral dillema or at least question and think about the show.
From the given respponses, I can see that my audience wants a diverse selection of things to be included, with different aspects
tayloring to there intrests slightly more – giving me the possiblity of maybe including more elements of their ideas in my product
and appeal more to that broder audience...?
To appeal both audiences and myself – I fell like it'd be both entertaining and almost a unqique selling point for a quirky and
slightly eccentric dettective (who will have a more serios side also,) being thrown into a much darker world – and thus contrasting
with it, without becoming a comedy. On top of this, I will be taking the idea of touching on real isuues in it – adding to the realsim
and philosphy of the show.

Subject Research
Because I'm doing a pre-title sequence and I really want to get my directing wright – as that's a big part of what I want to do, I did
applied research into directig. It was very important to me on getting the clever little subtlies and syblolic values into the camera .
To do this I looked into loads of videos breaking into how to use the camera in a creative ways, storyboarding scenes, good way of
building tension, etc -
Some of the sources I'd look at:
• https://www.youtube.com/watch?v=1IDBZ5AsUuk&list=P
L2F-QswQwYWO-IYEaSkjS89m1W0-Tnxfv&index=18
• https://www.youtube.com/watch?v=iBbJoDS4JxM&list=PL
2F-QswQwYWO-IYEaSkjS89m1W0-
Tnxfv&index=20&t=235s
• https://www.youtube.com/watch?v=PGl0Bhz2vkc&list=PL
2F-QswQwYWO-IYEaSkjS89m1W0-Tnxfv&index=20
• https://www.youtube.com/watch?v=h2c3JZ6X3f8&list=PL
2F-QswQwYWO-IYEaSkjS89m1W0-Tnxfv&index=21
https://www.youtube.com/watch?v=k-x5OoRIsBI&list=PL2F-QswQwYWO-
IYEaSkjS89m1W0-Tnxfv&index=26
Part way through resaerching the the use of the camera, I found out
about a camera called a gimbal camera – which cann used really
efficently for camera movements - such as pans and reveals . As well
as tips such as walking heal to toe when walking with the camera, or
if you're lucky, use a something with wheels to provide a smoother
motion.
The gimbal could also be great for things like intivals of someone legs
walking (-as I'm maybe planning to capture shots of the killers legs –
as showing less of him could add to the unkown and the intesity of
the scene,) by having the actor walk with gimbal out and down – so
that it'll film their legs – without me trying to crouch down and walk
along side them to what could be a really poor turn out in quality -
such as a shakey camera and aches in my legs and knees from the
awkward moment. All whilst likely not lining up vey well with the
actor – to such a point where even After Effects might not help?
https://youtu.be/-cEBguJj3dg?list=PL2F-QswQwYWO-IYEaSkjS89m1W0-Tnxfv
In the opening scene of my product – the pre-title sequence, there
will be a murder happeing and in order to make this scene effective
in the eyes of my audience – tenttion is key , really selling the impact
and the anxiety of the protagonsit. In this vido it breaks down a great
example taken from a film – anylsising why it's done so well – the
way the the shots are cut in with the differnet pacings of the scene -
e.g. when the characters start firing guns and they start avoiding
the bullets – the shots pick up the pace, whilst drawing out the shots
for scenes where they're looking for the crimals – flicking between
the two passes constantly. On top of all this, this scene is also the
final pay of secene that had already been set up in the audiences
minds – as we'd already been told this was the place attack was
likely. On top of this, what works really well is the art of suspence in
waiting and waiting for a set scinario the auidence's minds to finally
be excectued.

Subject Research
Because I was looking into creating a poster as part of
this project, I thought it best to look at the ratio
posters are made in – to ensure I could make my
product was to as much of a professional standard as
possible...
As this will fit into part of the BBC's dramas, means it needs to achieve the right
look as well as feel to it – this including colour grading. Despite breaking down
the colour grade for another BBC drama already – Luther, I also figured I may
be able to get a better feel into things if I looked into others. To do this, I went
to google images and looked for - "colour grading of BBC dramas," finding that
a lot of them used drained colours (much like Luther,) but often applying a lot
more blue-ish and yellow tones – especially from within the shadow – however
this could take away from the gritty realism look of the piece?

Practical Research
As my poster will be photography based, I chose to create an experimental
one for a show that already exists, such as BBC Luther in this example - but
in the same style as I was planning for mine.
To start this process off, I went onto google and found an photograph that
didn't look to played about with – that way non of the work would be done
for me (other than the actual photo itself) - allowing me to get the full
benefit of this experiment – practicing creating a poster with mainly
photography. The reason for me doing this experiment is because I've not
properly worked in photo enhancement – despite having usually made
posters in the past... Also, because this is still early stages of planning, its
helping me find out if this kind of style works in the format of a poster?
I first of all started by cropping the image to the typical poster ratio (-in
which I had previously researched) - choosing to focus and center the
character – as he's the shows focus, so this way we're informing the
audience that he's an important part of the show. I followed up on this by
using things such as the curve adjustments, gradients – in combinations of
changing the layer's opacity's and applying different layer settings – such as
overlay, lighten, darken, etc... On top of this, I even chose to both clean up
the image (with reduce noise,) and sharpen it (with unshapen.) To push
some of the lighting effect, I went over in a new layer with a brush
(selecting the colour of the light – such as and orange glow round a basic
light,) and set the layer to lighten – that way the colour would apply a small
Original Photo:
Edit:

Practical Research
On top of the previous experiments, I
further implemented one of my
poster designs into a bus shelter –
testing whether the design was still
one that held up when used
practically – e.g. it's purpose of being
a poster to be used on display.
Overall I feel like it still works – even
in it's simplicity.

Practical Research
For my following experiment, I chose to attempt a
double exposure effect (-which should work it's way into
the smooth transitioning visuals of my title sequence,)
which I will learn from a tutorial in After Effects – having
no previous experience, let alone using a double
exposure effect. This means, that this experiment will
work as a very early introduction to After Effects, whilst
also teaching me an effect that I'll rely on a lot for my
title sequence part of this project...

Bibliography
1. Andy Morgan. (2019). Series 5 Episode 1. In: Jamie Trevill Luther. London: BBC.
35:05-38:34.
2. Cinecom.net. (2019). 20 Ways To Use
Gimbal. Available: https://www.youtube.com/watch?v=k-x5OoRIsBI&list=PL2F-
QswQwYWO-IYEaSkjS89m1W0-Tnxfv&index=26 April 2019
3. Cinefix. (2016). 20 Ways To Use Gimbal. Available: https://youtu.be/-
cEBguJj3dg?list=PL2F-QswQwYWO-IYEaSkjS89m1W0-Tnxfv April 2019

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