Overwhelmed by the dozens of channels available to grow your new business or next great idea? You're not alone. I'll walk you through a 5-step roadmap to find traction and sustainably grow your business through the right marketing channels. Whether you're still validating your next startup idea or ready to scale rapidly, the tools and frameworks in this presentation will help catapult you into the next phase of growth.

1. H O W T O M A R K E T A N Y T H I N G
F R O M S C R AT C H ( O N A
S H O E S T R I N G B U D G E T )
Matt Woods

2. Hi, I’m Matt Woods.
Social Media Manager
McMahon Marketing
+ Coordinated a celebrity endorsement
from NFL Quarterback Tim Tebow
+ Secured media coverage by Forbes
+ Managed social media for the
world's largest business
coaching franchise
MATTWOODS.US
@matopher

3. 1
Traction Goal
2
Brainstorm
3
Rank &
Prioritize
5
Focus on what
works
4
Test
Roadmap to Bullseye

4. Solve a morphine-level pain.
Ignore baby aspirin problems.

5. Your time = 50% creating + 50%
promoting (and learning.)
Avoid a leaky bucket.

6. What measurable
goal will move the
needle?
Traction Goal

7. 1. Traction
3 Kinds of Goals
2. Grow
3. Scale
Fix your leaky bucket
Find new customers
Scale what’s working by 10x

9. 1. Brainstorm
What’s possible in the
19 marketing channels?

10. C: Long-shot
B: Potential
A: Inner Circle - Highest
Potential
2. Rank & prioritize
your channels

11. What are the
3-5 most
promising
channels in
your list?

12. 3. Test
Using 2-3 small-
scale experiments
at the same time.
# Customers
Facebook Ads 30
Guest Blogging 9
Speaking Events 5

13. Dangerous questions
(if you ignore them.)

14. How much $
to acquire a
customer?

15. If you
outspend, you
can win (more
easily.)
LIFETIME VALUE

16. How many customers
are actually available?

17. Are you
attracting
the right
customers?

18. 3. Double-down
on your winners
to propel your idea into the
next growth stage.
Customers
from FB Ads
900 Months 1-3
675 Months 4-6
506 Months 6-9
NEW TESTS Month 10 & Repeat

19. 1
Traction Goal
2
Brainstorm
3
Rank &
Prioritize
5
Focus on what
works
4
Test
Roadmap to Bullseye