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ROI Online Culture Code | Version 2


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ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.

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ROI Online Culture Code | Version 2

  2. 2. ROI ONLINE Leading the modern marketing movement
  3. 3. What Is ROI Online’s Mission? We help businesses succeed by shaping their marketing and influencing their culture.
  4. 4. Most business leaders struggle with how to transition into modern marketing. We have a team of experts that makes it easy. You are set up for success and end up with a process that works.
  5. 5. What Is Company Culture? Culture is what makes a company great. cul·ture ˈkəlCHər/ noun 1. The values and behaviors that contribute to the unique social and psychological environment of an organization. 2. The personality of a company; it defines what a company, from an employee perspective, is like to work for. 3. Describes and governs the ways a company's owners and employees think, feel and act. Source:,,
  6. 6. What Is A Culture Code? A culture code is a concept.
  7. 7. It’s manifesto and a company handbook in one.
  8. 8. It tells employees and customers – as well as potential employees and prospective customers – about who we are, what’s important to us, and what we believe in.
  9. 9. In short, it’s a shared set of values, commands, beliefs, and practices that binds a company together.
  10. 10. What Is ROI Online’s Culture? We celebrate individuality, learning, creativity, and courage. We are honest and transparent.
  11. 11. We represent our mission and values in everything we do.
  12. 12. There is no wrong answer. No bad idea. No failed effort. We grow by always learning, and we learn together.
  13. 13. ROI Online’s Core Values ROI Online revolves around 10 core values that we apply to the way we treat each other as well as our clients. 10
  14. 14. 1) Courageous Creativity: We do not fear failure. The door is always open for better solutions. We think big without restrictions.
  15. 15. 2) Collaboration: We are team players and work together to achieve success.
  16. 16. 3) Evolving: We don’t run from change. We embrace it.
  17. 17. 4) Authenticity: We stay true to ourselves and trust in ourselves.
  18. 18. 5) Transparency: We are honest and open with each other and our clients.
  19. 19. 6) Efficiency: We will always strive to be efficient and discover new ways to improve efficiency.
  20. 20. 7) Accountability: We take responsibility for our decisions and actions.
  21. 21. 8) Results-oriented: We are motivated to produce and deliver outstanding results.
  22. 22. 9) Vulnerability: We share our ideas and expertise freely and confidently. We do not fear criticism or failure.
  23. 23. 10) Individuality: We celebrate everyone’s unique personality, strengths, energies, and skills, and respect our differences.
  24. 24. What Makes ROI Online Different? We focus on and reward ability and talent vs. experience. There is no hierarchy.
  25. 25. This is not a job; it’s a career.
  26. 26. We’re not just here to make money or move up the ladder.
  27. 27. We nurture a collaborative environment where ideas are discussed freely.
  28. 28. What Is ROI Online’s Purpose? To redefine modern marketing, empower businesses, and shape company cultures.
  29. 29. Who Are ROI Online’s Customers? ROI Online’s customers are: ● intelligent, ● forward-thinking, ● goal-oriented business professionals who want to be involved in the ROI process and to create a strong culture within their organization.
  30. 30. Who Do We Want Our Customers To Be? We want our customers to see the ‘bigger picture...’
  31. 31. … And let us help them ‘connect the dots.’
  32. 32. What Type Of People Do We Want To Join Our Team? ROI Online is looking for people who have ‘moldable minds.’
  33. 33. What Does That Mean, Exactly? We want individuals who are teachable and anxious to learn. SOMEONE WHO IS:
  34. 34. Analytical
  35. 35. Creative
  36. 36. Motivated & Purpose-Driven
  37. 37. Attentive
  38. 38. Web & Social Media-Savvy
  39. 39. Adventurous & Takes Risks
  40. 40. Strategic
  41. 41. Technologically Inclined
  42. 42. Team Player Yet Can Be Independent
  43. 43. Ambitious & Has An Appetite For Learning
  44. 44. Confident Yet Humble
  45. 45. We are all Smart Creatives.
  46. 46. You’ve probably heard of a “knowledge worker,” a person whose greatest skill is knowledge. However, knowledge workers are a figment of the past. In this digital age, a new type of employee has emerged: the smart creative. What Is A Smart Creative?
  47. 47. They are an expert in doing. They love to get things done. Who Is This Smart Creative?
  48. 48. They are analytically smart. They love data.
  49. 49. They are business smart. They understand the value of their input.
  50. 50. They are competitive smart. They are driven and don’t care about the 9-to-5.
  51. 51. They are user smart. They know their tools inside and out.
  52. 52. They are curious creative. They are always looking for a better solution.
  53. 53. They are risky creative. They are not afraid to fail.
  54. 54. They are self-directed creative. They are the definition of initiative.
  55. 55. They are open creative. They love to collaborate to reach the best solution.
  56. 56. They are thorough creative. They know the details.
  57. 57. They are communicative creative. They have charisma and wit.
  58. 58. Not every smart creative is created equal. But in order to be a smart creative, they must possess business savvy, technical knowledge, creative energy, and a hands-on approach to getting things done. They must all work hard, be willing to question the status quo, and tackle obstacles in a new way. Source: How Google Works
  59. 59. Quotes That Inspire Us “A culture that doesn’t allow people to fail won’t be successful or innovative or around for too long!” Seth Godin “Do you want to be just another product on the shelf, or do you want to become a meaningful and desired part of the culture? ” Patrick Hanlon, Primal Branding “Customers will never love a company until the employees love it first.” Simon Sinek “The only way to do great work is to love what you do.” Steve Jobs, Apple “Companies need to position the customer as the hero of the story — not the brand. Be Haymitch, not Katniss.” Donald Miller, StoryBrand
  60. 60. Connect With Us @GetROIOnline