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TRADITIONAL MEDIA
AND NEW MEDIA
WHAT FAMOUS WORLD EVENT HAPPENED ON
APRIL 14, 1912?
Process Questions:
1. If the Titanic sank in the Atlantic Ocean, how did the news reach the
people in England and New York at that time?
_______________________________________________________
2. If the Titanic sank today, in what format will people receive or read the
news? _______________________________________________________
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
PREHISTORIC AGE (BEFORE 1700S)- PEOPLE DISCOVERED FIRE,
DEVELOPED PAPER FROM PLANTS AND CAST INSTRUMENTALITY OR WEAPON
THROUGH STONE, BRONZE, COPPER AND IRON.
• Cave paintings (35,000
BC)
CLAY TABLETS IN MESOPOTAMIA (2400 BC)
• PAPYRUS IN EGYPT (2500 BC)
ACTA DIURNA IN ROME (130 BC)
DIBAO IN CHINA 206 (2ND CENTURY)
CODEX IN THE MAYAN REGION (5TH CENTURY)
PRINTING PRESS USING WOOD BLOCKS (220 AD)
INDUSTRIAL AGE (1700S-1930S)-PEOPLE USED THE POWER OF
STEAM, DEVELOPED MACHINE TOOLS, ESTABLISHED IRON PRODUCTION AND
MANUFACTURING OF VARIOUS PRODUCTS
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)
Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
PRINTING PRESS FOR MASS PRODUCTION (19TH
CENTURY)
• NEWSPAPER- THE LONDON GAZETTE (1640)
MOTION PICTURE PHOTOGRAPHY/PROJECTION (1890)
• COMMERCIAL MOTION PICTURES (1913)
MOTION PICTURE WITH SOUND (1926)
• TELEGRAPH
ELECTRONIC AGE (1930 - 1980)-PEOPLE HARNESSED THE POWER OF
ELECTRICITY THAT LED TO ELECTRICAL TELEGRAPHY, ELECTRICAL CIRCUITS AND
THE EARLY LARGE SCALE COMPUTERS (THROUGH VACUUM TUBES, TRANSISTORS
AND INTEGRATED CIRCUITS). IN THIS AGE, LONG DISTANCE COMMUNICATION
BECAME POSSIBLE.
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1
(1976)
• OHP, LCD projectors
• TRANSISTOR RADIO
TELEVISION (1941)
LARGE ELECTRONIC COMPUTERS- I.E. EDSAC (1949)
ELECTRONIC DELAY STORAGE AUTOMATIC CALCULATOR
• PERSONAL COMPUTERS - I.E. HEWLETTPACKARD
9100A (1968)
APPLE 1 (1976)
OHP, LCD PROJECTORS
NEW (INFORMATION) AGE (1970-PRESENT) -PEOPLE
ADVANCED THE USE OF MICROELECTRONICS IN THE INVENTION OF PERSONAL
COMPUTERS, MOBILE DEVICES AND WEARABLE TECHNOLOGY. IN THIS AGE, THE
INTERNET PAVED THE WAY FOR FASTER COMMUNICATION AND THE CREATION OF
THE SOCIAL NETWORK. MOREOVER, VOICE, IMAGE, SOUND AND DATA ARE
DIGITALIZED.
• Web browsers: Mosaic (1993),
• Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999),
• Wordpress (2003) •
• Social media: Friendster (2002),
• Facebook (2004)
• Microblogs: Twitter (2006),
Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003),
Google Hangouts (2013)
• Search Engines: Google (1996),
Yahoo (1995)
• Portable computers- laptops (1980), tablets
(1993) netbooks (2008),
• Smartphones
• Wearable technology
• Cloud and Big Data
ACTIVITY 1.I DATA RETRIEVAL
COMPLETE THE TABLE BELOW BY PROVIDING EXAMPLES OF MEDIA IN EACH
COLUMN. THEN, ANSWERS THE QUESTION BELOW.
Pre-Industrial Age Industrial Age Electronic Age Information Age
1.
2.
3.
4.
5.
Processing Question:
How do people communicate, store and share information in different ages?

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TRADITIONAL MEDIA AND NEW MEDIA.pptx

  • 2. WHAT FAMOUS WORLD EVENT HAPPENED ON APRIL 14, 1912?
  • 3. Process Questions: 1. If the Titanic sank in the Atlantic Ocean, how did the news reach the people in England and New York at that time? _______________________________________________________ 2. If the Titanic sank today, in what format will people receive or read the news? _______________________________________________________
  • 4. • Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 BC) • Papyrus in Egypt (2500 BC) • Acta Diurna in Rome (130 BC) • Dibao in China (2nd Century) • Codex in the Mayan region (5th Century) • Printing press using wood blocks (220 AD) PREHISTORIC AGE (BEFORE 1700S)- PEOPLE DISCOVERED FIRE, DEVELOPED PAPER FROM PLANTS AND CAST INSTRUMENTALITY OR WEAPON THROUGH STONE, BRONZE, COPPER AND IRON.
  • 5. • Cave paintings (35,000 BC)
  • 6. CLAY TABLETS IN MESOPOTAMIA (2400 BC)
  • 7. • PAPYRUS IN EGYPT (2500 BC)
  • 8. ACTA DIURNA IN ROME (130 BC)
  • 9. DIBAO IN CHINA 206 (2ND CENTURY)
  • 10. CODEX IN THE MAYAN REGION (5TH CENTURY)
  • 11. PRINTING PRESS USING WOOD BLOCKS (220 AD)
  • 12. INDUSTRIAL AGE (1700S-1930S)-PEOPLE USED THE POWER OF STEAM, DEVELOPED MACHINE TOOLS, ESTABLISHED IRON PRODUCTION AND MANUFACTURING OF VARIOUS PRODUCTS • Printing press for mass production (19th century) • Newspaper- The London Gazette (1640) • Typewriter (1800) Telephone (1876) • Motion picture photography/projection (1890) • Commercial motion pictures (1913) • Motion picture with sound (1926) • Telegraph
  • 13. PRINTING PRESS FOR MASS PRODUCTION (19TH CENTURY)
  • 14. • NEWSPAPER- THE LONDON GAZETTE (1640)
  • 16. • COMMERCIAL MOTION PICTURES (1913)
  • 17. MOTION PICTURE WITH SOUND (1926)
  • 19. ELECTRONIC AGE (1930 - 1980)-PEOPLE HARNESSED THE POWER OF ELECTRICITY THAT LED TO ELECTRICAL TELEGRAPHY, ELECTRICAL CIRCUITS AND THE EARLY LARGE SCALE COMPUTERS (THROUGH VACUUM TUBES, TRANSISTORS AND INTEGRATED CIRCUITS). IN THIS AGE, LONG DISTANCE COMMUNICATION BECAME POSSIBLE. • Transistor Radio • Television (1941) • Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) • Mainframe computers - i.e. IBM 704(1960) • Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976) • OHP, LCD projectors
  • 22. LARGE ELECTRONIC COMPUTERS- I.E. EDSAC (1949) ELECTRONIC DELAY STORAGE AUTOMATIC CALCULATOR
  • 23. • PERSONAL COMPUTERS - I.E. HEWLETTPACKARD 9100A (1968)
  • 26. NEW (INFORMATION) AGE (1970-PRESENT) -PEOPLE ADVANCED THE USE OF MICROELECTRONICS IN THE INVENTION OF PERSONAL COMPUTERS, MOBILE DEVICES AND WEARABLE TECHNOLOGY. IN THIS AGE, THE INTERNET PAVED THE WAY FOR FASTER COMMUNICATION AND THE CREATION OF THE SOCIAL NETWORK. MOREOVER, VOICE, IMAGE, SOUND AND DATA ARE DIGITALIZED. • Web browsers: Mosaic (1993), • Internet Explorer (1995) • Blogs: Blogspot (1999), LiveJournal (1999), • Wordpress (2003) • • Social media: Friendster (2002), • Facebook (2004) • Microblogs: Twitter (2006), Tumblr (2007) • Video: YouTube (2005) • Augmented Reality / Virtual Reality • Video chat: Skype (2003), Google Hangouts (2013) • Search Engines: Google (1996), Yahoo (1995) • Portable computers- laptops (1980), tablets (1993) netbooks (2008), • Smartphones • Wearable technology • Cloud and Big Data
  • 27. ACTIVITY 1.I DATA RETRIEVAL COMPLETE THE TABLE BELOW BY PROVIDING EXAMPLES OF MEDIA IN EACH COLUMN. THEN, ANSWERS THE QUESTION BELOW. Pre-Industrial Age Industrial Age Electronic Age Information Age 1. 2. 3. 4. 5. Processing Question: How do people communicate, store and share information in different ages?

Editor's Notes

  1. Media have evolved throughout time – from pre-industrial age to information age. The evolution of traditional to new media depicts the records of the past on the progress of media technology which helps people communicate and disseminate information in the fastest and efficient ways. Furthermore, media also shaped the values and norms of people and society.
  2. The prehistoric inhabitants used stone tools and metals as part of their daily activities like hunting and gathering. They also used crude stone tools to create things considered rock art. These prehistoric arts such as petroglyphs and pictographs were considered the earliest forms of traditional media
  3. Paintings are drawn on the walls of a cave which is believed to portray beliefs and ideas.
  4. Thousands of years ago there was no paper. Mesoptamia means the land by the rivers. Clay is abundqnt in Iraq to this day, so it is a resource.
  5.  means ‘Daily Acts’ or ‘Daily Public Records. It was carved on stone or metal. the daily public notices that were posted in certain public places around the ancient city of Rome. These notices kept the ancient inhabitants of Rome up to date with current events. 
  6. Dibao was a type of publication issued by central and local governments in imperial China. They have been called "palace reports" or "imperial bulletins". Dibao were important because they were used as media for regulation and circulation of government’s official reports and announcements to masses. We have not been exposed to the Dibao that much since it is from China. But we have heard about it during our lessons in history.
  7. Maya codices (singular codex) are folding books stemming from the pre-Columbian Maya civilization, written in Maya hieroglyphic script on Mesoamerican paper, made from the inner bark of certain trees, the main being the wild fig tree or Amate (Ficus Glabrata), this paper was named by the Mayas Huun, and contained many Glyph and paintings.
  8. Woodblock printing (or block printing) is a technique for printing text, images or patterns used widely throughout East Asia and originating in China in antiquity as a method of printing on textiles and later paper.
  9. The industrial age occurs during the industrial revolution in Great Britain. This period brought in economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine. The transformation of the manufacturing industry, and commercial enterprise for mass production of various products occurred. Also, long-distance communication became possible via telegraph, a system used for transmitting messages.
  10. Most of us tend to take printed materials for granted, but imagine life today if the printing press had never been invented. We would not have books, magazines or newspapers. Posters, flyers, pamphlets and mailers would not exist. The printing press allows us to share large amounts of information quickly and in huge numbers.
  11. The London Gazette claims to be the oldest surviving English newspaper. The London Gazette is one of the official journals of record or government gazettes of the Government of the United Kingdom, and the most important among such official journals in the United Kingdom,
  12. Motion picture, also called film or movie, series of still photographs on film, projected in rapid succession onto a screen by means of light.
  13. FILMS, DRAMA, THEATER
  14. telegraph, any device or system that allows the transmission of information by coded signal over distance.
  15. The electronic age started when people utilized the power of electricity that made electronic devices like transistor radio and television work. The creation of the transistor piloted the rise of the electronic age. The power of transistors was used in radio, electronic circuits, and early computers. In this period, people made use of air access to communication.
  16. A transistor radio is a small portable radio receiver that uses transistor-based circuitry. A transistor is a semiconductor device that used to switch electric signals and power.
  17. The Electronic Delay Storage Automatic Calculator ( EDSAC) was an early British computer. EDSAC was the second electronic digital stored-program computer   the available main memory (instructions and data) was only 512 words (18-bit per words). Charles Babbage's Analytical Engine-first computer
  18.  is an early programmable calculator. called it a desktop calculator because, as Bill Hewlett said, "If we had called it a computer, it would have been rejected by our customers' computer gurus because it didn't look like an IBM. We therefore decided to call it a calculator, and all such nonsense disappeared."[1]
  19. originally released as the Apple Computer and known later as the Apple I, or Apple-1, is an 8-bit desktop computer released by the Apple Computer Company (now Apple Inc.)
  20. Also called overhead projector. In the overhead projector, the source of the image is a page-sized sheet of transparent plastic film (also known as "foils" or "transparencies") with the image to be projected either printed or hand-written/drawn. These are placed on the glass platen of the projector, which has a light source below it and a projecting mirror and lens assembly above it (hence, "overhead"). They were widely used in education and business before the advent of video projectors.